Digital marketing is one of the modern world’s most powerful tools when it comes to increasing your business’s revenue. Used correctly, digital marketing is capable of attracting new customers, new sales and more traffic to your website – but when done poorly, it is little more than money down the drain.
Whether your business is B2B or B2C, the art of creating powerful digital ads is a keystone of any marketing strategy. From the design and copy of your ads to the platforms you choose to the time and audience for your delivery, there are elements to think about from every angle – but our five top tops for digital marketing are the best place to start.
1. Choose the Right Platform
From Facebook to LinkedIn to Twitter, YouTube and more, each platform offers a different audience and format for digital marketing. While B2B marketing is likely to see more success on LinkedIn, Facebook is often a goldmine for B2C ads. And lately TikTok.
So, choose your platform wisely.
2. Integrate Your Marketing Channels
Make the most of the marketing channels available to you for fully informed, cohesive digital marketing. CPV Lab Pro allows you to track all of your campaigns with one powerful tracker, giving you a full picture of your results at a glance. Armed with feedback, you can tweak and adjust each campaign for maximum results.
3. Be Creative
The majority of digital marketing utilizes a visual component, whether it is in graphic or video format. Sometimes images speak louder than words – so make the most of your visuals, with good design, crisp imagery and recognizable branding.
4. Prepare for Mobile
The number of people who browse the internet on their phones rises each year.
In fact, in 2020, mobile traffic was responsible for 52% of the internet’s total traffic (Statista). Ensuring that your digital marketing is optimized for Smartphones is essential. Luckily, CPV Lab Pro allows you to optimize each of your campaigns for mobile audiences, with support for mobile content, engagement metrics, and more.
5. Use Incentives
Nothing entices someone to click an ad more than an incentive.
That could be a free trial of your product or services, a downloadable, or a limited offer.
If you can give your audience a reason to follow your calls to action and click your digital ad – instead of scrolling past or making a mental note which they will later forget – you will see your conversions rise significantly.
Instead of a conclusion…
Knowledge is power, and nowhere is that truer than with digital marketing. There is no cheatsheet for the perfect digital ad, but armed with the support of a tool like CPV Lab Pro, you can use advanced KPIs, tracking and more to monitor your digital marketing performance for more conversions and higher returns!
Get in touch with us to find out more.