Skip to content
Menu
CPV Lab Pro Blog
  • Go to cpvlab.pro
  • MV Lab
  • FAQ
  • Contact
  • Demo
CPV Lab Pro Blog
What are UTM parameters

What are UTM Parameters – And Why Should You Use Them?

Posted on July 28, 2022August 3, 2022 by Julia D.

UTM means Urchin Tracking Module, and Urchin was a fantastic software company recognized by Google in 2005. Moreover, the tracking software they developed is the foundation of modern-day Google Analytics.

That’s not all: UTM plays a significant role in digital marketing.

Suppose you have a digital marketing agency or firm. In that case, UTM parameters can aid you in identifying traffic, and the tags are automatically sent back to the site’s Google Analytics profile.

Here in this article, I’ll let you know what UTM parameters are and why you should use them for your digital marketing business.

What are UTM Parameters? A Brief Explanation

UTM parameters are simply tags that you add to any URL to filter and then identify any web traffic on a pretty granular level.

So, when a user clicks on this URL, your tags are automatically sent back to your website’s Google Analytics profile.

Moreover, these parameters easily allow you to track campaign performance, user behavior, and even traffic referrals.

Let’s say you have shared some blog posts on your social media profiles and now want to check each post’s referral traffic.

In such cases, UTM tags will make each link unique for each social post.

Now, when a user or visitor clicks on those links, the parameters are simply sent to the GA profile, and you’ll easily be able to keep track of the exact number of visitors and users checked on your shared blog posts. 

Here’s an example of UTM parameter that’ll help you to get a clear idea:

So, for each social media channel you can have a separate link you share, like:

  • www.yourCoolDomain.com/blog/blogarticle/?utm_source=facebook
  • www.yourCoolDomain.com/blog/blogarticle/?utm_source=twitter
  • www.yourCoolDomain.com/blog/blogarticle/?utm_source=tiktok

Why is Tracking with UTM Parameters so Important?

When you use UTM codes to generate URLs, they quickly let the company’s website analytics program figure out how many visitors reach your site.

Therefore, UTM parameters are pretty helpful for your overall marketing as they let you track traffic and see where visitors are coming from to your business pages.

That’s not all, you can even use UTM codes to know people are interacting with your content.

Plus, if you combine them with a 3rd party tracking tool, like CPV Lab, you can also track your conversions and traffic in one place. In this way, you no longer waste time and money with multiple platforms.

But wait, that’s not all! You can even use UTM codes to know how people are interacting with your content! Cool, right?

How can you do that? Pretty easy.

Let’s say if you had put up a blog and promoted it on different social media channels using links with UTM codes (like I’ve shown you above 😉), so you’ll be able to see which platform is sending the most traffic to the post. You can develop a plan to improve your overall marketing with this information.

But what if you have an affiliate offer you promote on all kinds of social media channels?

For example, if you see that the most traffic to your offer link comes from your Facebook posts, but your link tracker tells you that the most conversions are actually coming from… TikTok? What do you do?

If you have data, you can make decisions! It is as simple as that!

These UTM codes are applicable for contents like:

  • Blog posts
  • Landing pages
  • Banner advertisements
  • Social media

How do UTM Parameters help in Digital Marketing?

With different URLs and UTM parameters, you can easily track how well your campaigns and marketing are overall proceeding. UTM parameters aid you in keeping track of your website visits, ad clicks, and even email signups.

You’ll find UTM parameters effective with:

Links to the posts you share on social media

UTMs can effortlessly aid you in figuring out how visitors are finding and searching for you on social media. Moreover, UTM links help you determine which social media site has brought the most traffic to your website.

That’s not all, you can even figure out the posts that help you grab more site visitors.

For instance, you can easily share your links on Facebook through regular posts, group posts, and more. Therefore, for each of these content types, normally you’ll be required to generate a unique UTM link and track it on its own. But what is easier is for you to have all these links setup as landing pages in your CPV Lab Pro campaign and you will share only one link: the Campaign URL provided by your ad tracker. 😉

Providing links to your email newsletters

In your email newsletter, add UTM parameters to every link. This will simply help you in figuring out which content has the most clicks and brings in potential traffic to your website.

You can do this by providing each link in the newsletter with a unique UTM content value. Through this, users will end up on the same landing page, but this time you’ll be able to track which link the visitors have clicked on.

Guest posts links

Now, while dealing with guest posts, you should always add UTM parameters to your site links, especially when posting content on various guest post sites. This can indeed aid you in keeping track of the traffic each of the guest posts brings in.

Through this, you can quickly know whether guest blogging is worth your time or not.

Types of UTM Parameters

There are 5 different types of UTM parameters and you’ll know all the ins and outs of the different types of UTM parameters with a clear and brief explanation:

  • utm_campaign: You can use this parameter for something like opening day deals or even the Black Friday sales. For instance, it can be utm_campaign=black_friday_sale.
  • utm_term: It aids you in finding the keywords implemented in PPC ads so that you are aware of what people are actually searching for in these advertisements. Any links that come with this specific tag don’t come up very often in natural searches. However, if they do, it could mean there is a problem with your website indexing. For instance, utm_term=running_shoes.
  • utm_content: utm_content simply tells you the CTA (call to action) that encouraged visitors to act. For instance, effective CTAs could be: “buy now,” “try demo,” and “click here.”
  • utm_medium: This tag will tell you how a visitor got to visit your websites, like through PPC ads, social media, email, a guest blog, or even a brand partnership. This is how it’s done: utm_medium=social.
  • utm_source: This will help you figure out where the traffic is actually coming from. Some of the sources can be a search engine, a newsletter, or even a referral from someone. Here’s how you can apply it utm_source=facebook.

Things to Know While Adding UTM Tags to the URLs: Our Experts’ Suggestions

Implementing the proper tags in the right place is one of the challenges that many people encounter. In some cases, you’ll find issues in finding out what your data means, and in the worst-case scenario, you’ll have entirely wrong information that indeed isn’t good news for you.

This is what our experts suggest you do if you want to avoid any such issues:

Don’t give vague tag names

Always ensure that you name your tags in such a way that’ll make the overall report pretty easy to understand. This is because if you put on any vague names, it’ll be pretty challenging to figure out what they actually mean.

Avoid Repetition

Don’t repeat yourself, especially if you want your audience to get as much information as possible without losing track or getting confused. So, only use these tags where it fits and provides the requirement needs.

Never Use Parameters on Internal Links

Our experts always recommend staying away from adding parameters on internal links.

Bottom Line

In short, UTM parameters aid you in perfectly tracking your digital marketing progress. These UTMs become more powerful when paired with conversion-tracking analytics because you can optimize your campaigns based on multiple data.

Piece of advice: Never lose track of your data!

Try CPV Lab Pro for FREE with our 14 Days Free Trial!

How useful was this post?

Click on a star to rate it!

Average rating 5 / 5. Vote count: 1

No votes so far! Be the first to rate this post.

Share on Social Media
twitter facebook linkedin email
◀Which is Better for Your Business: TikTok or Instagram Reels?

Leave a Reply Cancel reply

You must be logged in to post a comment.

Subscribe to our newsletter

Follow us on Social Media
Facebook Youtube Linkedin

Latest Posts

What are UTM parameters

What are UTM Parameters – And Why Should You Use Them?

10:46 pm 28 Jul 2022

Which is Better for Your Business: TikTok or Instagram Reels?

8:22 pm 25 Jun 2022
EZmob review CPV Lab Pro

EZmob review

9:11 am 24 May 2022

5 Ways to Increase Your Landing Page Conversions

9:51 am 14 Apr 2022

TikTok, TikTok, are you tracking them or not?

9:47 pm 16 Mar 2022

How To Use TikTok In Affiliate Marketing

8:31 am 25 Feb 2022

How to Increase Your Email Open Rates

8:37 am 28 Jan 2022

5 Tips for Creating Good Digital Marketing Ads

10:40 am 14 Dec 2021

Multivariate testing with a single landing page (case study)

11:48 pm 29 Nov 2021

Traffic Company Review

10:23 am 31 Oct 2021
©2022 CPV Lab Pro Blog
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT