Recently, native advertising has been the king of advertisement. It not only brings you authentic audiences but even aids in boosting your business and brand.
There are tons of native advertising networks now, but which ones should you pick? That’s why we are here! In this article, we have shortlisted the top 6 native advertising networks you can pick and take your business to the next level.
These native advertising networks are well-renowned for their performances and can be your game-changer!
Top 6 Native Advertising Networks
So, here in this section, we’ve shortlisted the top 6 native advertising networks that would not only ensure an astounding advertising experience but would bring in potential traffic.
Anyways, if you are completely new to native advertising, make sure you read our introductory guide first!
Let’s say no further and binge on the list.
Outbrain
Outbrain has been present since 2006, and even today, it’s considered one of the best native advertising networks. It provides the best visibility of the advertisements along with astounding quality. All thanks to its intelligent filters that contribute a lot to making the ads fruitful to the audience.
At the moment, only top publishers who have over 10 million views each month can use it.
Gravity
Gravity network is another big fish in the native advertising industry. It has some of the best and most well-renowned publishers.
So, even if you are planning to join its advertising network, the first requirement is to have at least a million page views.
Moreover, Gravity also sorts out relevant content for you so that you can always keep your users interested and stay in touch with you.
NativeAds
NativeAds is currently taking the spotlight and attention due to its unique native advertising features. Moreover, it can also be used with other platforms like AdSense. The approval process is also not a fuss, and most of their requests are looked after within just 12 hours. However, the bad news is that the per-click rate is a bit lower than other networks; it’s still a superb choice for any modern publisher.
Taboola
Taboola is famous for being the number one content discovery in the world. It has the brand recognition to serve more than a billion unique visitors per month. It brings visitors to mega websites like Fox Sports, USA Today, Tribute, etc.
It even makes advertisers and publishers make easy and guaranteed money from their content. This is one of the significant reasons why people are so much into Taboola.
Redirect.com
Now there’s a good reason why we put this champ on our list. This advertising network is becoming very popular because it allows people to buy and sell traffic through a real-time bid system. Yes, you heard right! People can easily buy email addresses, RON traffic, domains, and pops.
Redirect’s innovative geo-targeting system turns your international traffic into money and ensures you get a reasonable RPM.
Well, that’s only half the picture!
Redirect.com even provides you with a single redirect link. All you have to do is put it into the system as a broad-based geo-redirect link, and it aids you in making money from international traffic. Amazing, don’t you think?
Nativo
If it comes to pure native advertising, then Nativo will surely stand as one of the best. It produces branded content and even ensures that audiences enjoy what they are getting. All of its advertisements are made to fit the unique style of each publication perfectly.
And what’s even more interesting?
The ads are super exciting, and audiences just love what they get. So, in contrast, you can say you’re getting traffic who just loves what they’re getting.
How to Choose the Right the Advertising Software?
We know choosing the right advertising software, and network can be challenging. However, nothing to worry about, as we’ve introduced some of the most effective ways to pick the right advertising software.
Audience
Getting audience and traffic is the main game here. When you use native advertising, your priority is ensuring it reaches the right audience.
Now let’s say you plan to sell English lessons or speaking courses. Here, who’re your primary targets? The non-English speaking people, right? So, if you advertise in the United States, the UK, or Australia, do you think it will be profitable?
Your target audience would be those who don’t speak or understand English and wants to know this language. What’s the point in advertising in a place where people are already fluent in this language?
Therefore, ensure that the advertising network you pick provides the proper advertisement to the right audience.
Targeting Options
Different native advertising platforms have different technologies providing various ways to target different people.
So, when you compare advertising software or platforms, pay more attention to how you can reach your audience than how you can make more sales. Well, that’s the ultimate goal, but you need to keep in mind that when you reach your audience and be able to convince them, it’ll automatically bring in cash to your pockets.
Some platforms will allow you to choose websites in their network your ads will pop up on. So, be super cautious about the sites you pick and those you don’t.
Pricing
Well, let’s be straight with you. There’s no point in getting high-quality publishers from a native advertising network if it swallows up all your cash. In such cases, the best option for you would be to search for other networks.
Some native advertising networks require advertisers to spend a certain amount each day. On the other hand, some networks may ask you to add a fixed total amount to their accounts.
Therefore, checking the network’s targeting options, bidding models, and reporting systems are always recommended before binge signing up for an account. Trust me, through this; you’ll save quite some money.
Bottom Line
So, after going through this article, we believe you can now make a pick of the platform you want to carry your native advertising journey with. However, no matter which platform you pick, make sure that you well-aware of the services they’re offering on the plate.
Native advertising is a powerful tool and when it get combined with a an ad analytics tool it was proven to be incredibly successful. IF you decide to include this type of ads into your digital marketing strategy, most certainly you will get more leads, improve user experience and increase brand awareness. Your customers will feel like they stumbled upon your product naturally.
And always, but always! track your ads (with a great marketing tracker like CPV Lab Pro) to make sure you always have the REAL information to optimize your marketing campaigns.