As an affiliate marketer or media buyer, you know that success in the performance marketing industry depends on your ability to effectively track and optimize your campaigns.
A marketing tracker (such as CPV Lab) can give you the insight you need to improve performance, increase ROI, and drive conversions.
In this article, we’ll explore the top benefits of using a marketing tracker like CPVLab and show you how to set up your own iGaming and casino campaigns.
The Benefits of Tracking iGaming and Casino Offers
I want to list below some of the top benefits of tracking your marketing performance for iGaming and casino offers (this is valid for all kind of offers actually, but in this article I want to focus mainly on iGaming and casino).
- Accurate tracking of campaign performance (on multiple traffic sources, all in one place)
- Identify profitable and unprofitable campaigns
- Real-time monitoring and optimization
- Improved decision making with data-driven insights
- Increased ROI and improved conversion rates
Let’s go into each of them a little bit:
Accurate Tracking of campaign performance
By using an affiliate marketing tracker, you can accurately track the performance of your igaming and casino campaigns in real-time.
This means you’ll have a clear understanding of how your campaigns are performing and can make informed decisions based on data-driven insights.
You will see how many clicks, visitors, conversions, etc you get from each traffic source, all in one single dashboard.
From one single place you can get an overview of your marketing campaigns.
Identify profitable and unprofitable campaigns
CPVLab helps you identify which campaigns are driving conversions and which are underperforming.
This allows you to allocate your resources to the most profitable campaigns and optimize your strategy for maximum ROI.
Your winning campaigns will be highlighted so you know which are the ones you need to focus your energy and skills!
Real-time monitoring and optimization
With real-time monitoring and optimization tools, you can quickly identify and address any issues that arise in your campaigns.
This allows you to make real-time adjustments to improve performance and maximize conversions.
Improved decision making with data-driven insights
When you run affiliate marketing campaigns, you know that data is your best help to be able to win in the performance marketing game..
CPV Lab provides you with data-driven insights into the performance of your campaigns.
This helps you make informed decisions about how to optimize your strategy and achieve your goals.
Increased ROI and improved conversion rates
Increased ROI and conversion rates are the main goal of every business online.
That’s why digital marketers run campaigns: to get more conversions and increase profits!
By tracking your campaigns and optimizing your strategy in real-time, you can increase your ROI and improve your conversion rates. You have the data to do all these smart decisions…. or the tracking platform can help you with the optimizations.
This leads to higher profits and a more successful igaming and casino campaigns.
How Can CPV Lab Improve Your Performance
CPV Lab is a marketing performance tracker used by affiliate marketers, media buyers, ecommerce owners and other small businesses who want to keep track of their multichannel marketing activities.
It offers both self-hosted solution (CPV Lab) for 100% privacy and also cloud-based solution (CPV One) with a bullet proof infrastructure.
So, our tracker is so easy to customize that it can be used by all marketers and most businesses running online marketing campaigns.
But, I love lists, so here are top 4 ways on how CPVLab can improve your marketing performance:
Advanced tracking and optimization tools
CPVLab provides you with advanced tracking and optimization tools, including:
- custom reports
- real-time data and analytics
- 20+ mobile data options
- API integrations with major networks like Facebook, Google Ads, TikTok, CJ Affiliate, etc (more coming)
These tools help you track your campaigns, identify issues, and optimize your strategy for maximum performance.
Customizable reports and dashboards
CPV Lab offers customizable reports and dashboards that allow you to see the data that’s most important to you!
This makes it easier to track and optimize your campaigns, and quickly identify areas for improvement.
Real-time data and analytics:
With real-time data and analytics, you can monitor the performance of your campaigns in real-time and make informed decisions about how to optimize your strategy.
User-friendly interface and easy integration
CPV Lab has a user-friendly interface (and mobile friendly) and is easy to integrate with your existing setup. This makes it accessible to affiliate marketers and media buyers of all levels of experience.
It can track all kind of funnels, from easy to complex (We are proud to say that CPVLab can track 99% of the funnels used by our users… and they are complex ones!).
Setting Up Your Own iGaming and Casino Campaigns
Setting up an iGaming Campaign
When you setup a campaign for iGaming or a casino offer you need to pay attention to some small details. But the setup is similar with any other marketing campaign:
- Choose an offer or network to promote: When setting up your iGaming or casino campaign, start by choosing the right offer or network to promote. Popular igaming affiliate networks include AffiliateRush, SoftSwiss, and Income Access.
- Set up a landing page to drive traffic: Once you’ve chosen your offer or network, set up a landing page to drive traffic to your campaign. Your landing page should be optimized for conversions and target your specific audience. (use tools like AdPlexity or SpyFu to spy on other winning landing pages)
- Choose the right traffic source for your target audience: Choose a traffic source that appeals to your target audience and fits your budget. You can use mainstream traffic sources like Facebook Ads, Google AdWords, and Taboola or dedicated traffic sources with traffic for iGaming niche.
- Use CPVLabs to track and optimize your campaign performance: Use CPV Lab to track and optimize your campaign performance in real-time. With CPV Lab’s advanced tracking and optimization tools, you can easily monitor your results.
For a casino offer, the process is the quite the same. But you need to use offers from affiliate networks or aggregators with casino offers, like RexAffiliates, Commission Junction or 888 Affiliates.
Problems faced by an iGaming affiliate marketer
Being an iGaming affiliate marketer can be a lucrative business, but it’s not without its challenges. Here are two common problems faced by affiliates and how to overcome them with a little help from an affiliate marketing tracker:
Problem 1: Staying Ahead of the Competition
There are so many affiliates promoting the same iGaming offers (more so if they are profitable) it can be difficult to stand out and attract conversions. The secret to success is to always be one step ahead of the competition by staying on top of industry trends and being creative with your promotions.
Tracking all channels, testing new creatives and new Geos, optimizing your campaigns constantly can make the difference between failure and success.
Solution: Use an Affiliate Marketing Tracker to Stay Ahead of the Competition
Problem 2: Keeping Track of Payments from Networks
One of the biggest challenges for iGaming affiliates is keeping track of payments from multiple networks. With so many offers and networks to keep track of, it’s easy to miss a payment or experience a delay in payment.
Solution: Use an Affiliate Marketing Tracker to Stay on Top of Payments
With this information at your fingertips, you’ll be able to see exactly how much you’re earning from each network and when payments are due. This can help you avoid missing payments and ensure that you’re paid on time for your hard work.
To sum up
The purpose of this article was for you to better understand why and how to use an affiliate marketing tracker like CPV Lab (or CPV One) to track and optimize your iGaming and casino offers.
And the summary is that: by using an affiliate marketing tracker you have all the data you need in one place and you can easily optimize your campaigns and see exactly how much money you make. Easy as that!