Banner Ad tracking for higher ROAS: know your stats (case study inside)

In digital marketing, tracking the performance of your ad campaigns is crucial for achieving a higher return on ad spend (ROAS).

Banner ad tracking allows marketers to gather valuable data, analyze ad performance, and make informed optimization decisions.

One of the critical aspects of ad tracking is banner ad tracking, which focuses on measuring the effectiveness of banner ads.

Maximizing ROAS with effective Banner Ad tracking

Discover the key to unlocking a higher return on ad spend (ROAS) in this article.

Dive into the world of banner ad tracking and learn how to get data to optimize your ad campaigns. Understand the crucial role of banner ads in marketing, explore various tracking tools, and see how precise tracking contributes to significantly improved ROAS.

We will guide you through actionable insights and strategies to elevate your marketing efforts.

Let’s start! 🙂

What is banner ad tracking?

Banner ads are visual advertisements (images, creatives) displayed on different web pages.

Banner ad tracking measures the effectiveness of banner ads, which are visual advertisements displayed on web pages.

It involves monitoring ad performance, click-through rates, conversions, and other metrics to assess the success of your online ads.

By tracking banner ad campaigns, marketers can optimize their marketing efforts, identify areas for improvement, and ensure that their ads reach the right audience.

Why Banner Ad tracking is crucial for higher ROAS

Banner ad tracking is crucial for achieving a higher return on ad spend (ROAS) and maximizing the effectiveness of your marketing efforts. Here are some ways banner ad tracking contributes to higher ROAS:

• Analysis of sales conversions:
  • By tracking banner ad performance, marketers can analyze the sales conversions generated by their ads.
    • This data allows them to identify which ads drive the most conversions, optimize campaigns, and allocate ad spending more effectively, leading to higher ROAS.
• Enhanced ad placement strategies: Banner ad tracking provides insights into ad placement, enabling marketers to optimize their ad placement strategies.
  • By identifying the most effective ad placements, marketers can ensure that their ads reach the right audience, increasing the chances of conversions and higher ROAS.
• Effective targeting of intended audience:
  • Banner ad tracking helps marketers understand how their ads target their intended audience.
    • Marketers can refine their ad targeting strategies by tracking user behavior, engagement, and conversions, ensuring that their ads reach the right audience with the right message, leading to higher ROAS.
• Identification of popular ways users engage with ads:
  • By tracking banner ad performance, marketers can identify which ad formats, messages, or creative elements resonate with their audience.
    • This information allows them to optimize their ad campaigns, focusing on the strategies that drive the most engagement, conversions, and higher ROAS.
• Determining the best-performing landing page URLs:
  • Banner ad tracking lets marketers determine which pages drive the most conversions.
    • By identifying the best-performing landing page URLs, marketers can optimize their landing pages, improving the user experience and increasing the chances of conversions, leading to higher ROAS.

Different types of Banner Ad tracking tools and their functions

Different types of tools for Ad tracking are used for banner ad tracking.

These tools may also utilize AI for advanced tracking and integrate with platforms like YouTube, Instagram, and other internet-based advertising channels, enhancing overall tracking capabilities.

An Overview of Technical Tracking Tools

Different Types of Banner Ad Tracking Tools, and Their Functions:

• Google Marketing Platform: A comprehensive solution for ad tracking that includes search ads, email, and social media promotions.
• Google AdWords: Specifically used for tracking the performance and effectiveness of ads on Google’s advertising network.
• Tracking ad software: A tool often used for managing and tracking online ad campaigns.
• CRM Software: Customer Relationship Management software that can be integrated with ad tracking to enhance customer insights.

Overall, these tools and methods are crucial for advertisers and marketers to understand the performance of their online ad campaigns, enabling them to optimize their strategies for better engagement and ROI (Return on Investment).

Get the most from your banner ads

Boosting your banner ads is all about putting them in the right spot to get noticed.

Tracking ad softwares use special codes called UTM parameters in the ad links to track how well they’re doing. These codes help us see how people interact with the ads.

But there’s more to it.

Once someone clicks on your ad, you want to take them to a really cool webpage that makes them want to do something, like buy your product. This is how you turn a simple click into a sale.

It’s also important to watch when your ad campaigns end. Knowing this helps you track your ads better.

Case Study – Effectiveness of three distinct banner ad types on the Safelist platforms

In our exploration, we will investigate the effectiveness of three distinct banner ad types on the safelist platforms “Free Advertising For You” and “AE Mailer”.

We will evaluate the conversion rates of:

• login,
• square/block
• standard banner ads.

For this study, we’re employing CPV One as our tracking tool. Its versatility lies in its ability to track numerous parameters across multiple campaigns simultaneously. It is one of few tracking ads software programs that you can use for tracking banner ads.

And we will use Afflift and Powerhouse Affiliate communities as examples of offers.

Creating an effective banner ad tracking strategy is crucial for understanding the performance and impact of your online advertising efforts.

How the setup works?

This is the highlevel setup for banner ad tracking using an ad tracking software:

• create a campaign in the ad tracker
  • you get a Campaign URL (or a Tracking Link)
• setup your campaign to send traffic to the banner ads
  • the tracking link will redirect to the banner ads
• setup your website or your affiliate link as the Offer where the banner ads should redirect.
  • when the user will click the banner they will go to the offer

Here’s a step-by-step example guide to setting up banner ad tracking by using an powerful marketing tracker, which can help you optimize your digital marketing campaigns.

Our campaign objective is to track the performance of your banner ads, from views to click-through rates.

Step 1: Designing your Banner Ads

• Select Your Platforms: We chose the platforms “Afflift” and “Powerhouse Affiliate” for sourcing our banners.
• Resize for Safelists: Adapt the dimensions of the banners to fit standard banner sizes. We also took and resized the banners from their platforms for this case study.
  • Regular Banner: 468 x 60 pixels.
  • Square/Block Ad Banner: 125 x 125 pixels.
  • Login Ad Banner: 600 x 300 or 300 x 600 pixels.

Step 2: Hosting the Banners

• Upload Banners: Place your banners on a hosting platform. This could be your WordPress site or any other image hosting service.
• Retrieve Banner URLs: Once uploaded, obtain the direct URLs for these banners. These URLs will be used for tracking purposes.

Step 3: Setting up the campaign in CPV One

• Create Landing Page Campaign:
  • In CPV One (or CPVLab), set up your campaigns by choosing the ‘Direct Link and Landing page campaign’ type.

• Configure URLs: This is the smart part about tracking banner ads
  • For the landing page URL, use the banner URL from your hosting provider.
  • This means that when you send traffic to your campaign, it will get to the “landing page” which in this case is the banner.
  • Set your affiliate link as the offer URL.

Tracking URLs: we will get the campaign tracking links in the “Links and Pixels” section.

Step 4: Integrating with Safelists

• Insert campaign link: In the safelist settings, use the CPV One tracking link as the banner URL.
  • This setup will send traffic to the tracking link from your ad tracker.
• Set Up target URL: this is the offer or the destination URL where you want your banner to go.
  • You want to track that information, so, here you will place the link provided by your tracker in “Step 2: Landing Page Offer Links”.
  • Since we are using 2 different offers for this campaign, we need to specify an extra parameter with the landing page number (Create a redirect link that includes your campaign ID and the specific landing page number (e.g., ?c=43&l=1)).

You can preview the banner before saving it.

Step 5: Crafting the HTML Banner

• HTML Format: If you’re creating a banner in HTML for other platforms, use the <a> tag for the hyperlink and the <img> tag for the image.

Example: html Copy code

<a href="YOUR_TARGET_URL" target="_blank"><img src="YOUR_CAMPAIGN_URL" alt="Your Banner Description" width="WIDTH" height="HEIGHT"/></a>

• Campaign and Target URLs: The src attribute in the <img> tag should be your CPV One campaign URL (for tracking), and the href attribute in the <a> tag should be your target URL (redirecting to the offer).

In this case, the HTML banner will be 

<a href="https://yourtrackerdomain/base2.php?c=43&l=1" target="_blank" rel="noopener noreferrer"><img class="size-medium wp-image-13654 alignleft" src="https://yourtrackerdomain/base.php?c=43&key=cd374fd12c633cc3cce892a243692e30 " alt="our lead generation services" width="800" height="400" /></a>

Step 6: Analyzing the Results

• Here are the summary data from our campaigns. But if you go deeper, you can get more detailed information.

Sort of a conclusion

• Analyzing User Engagement: The recent campaigns reveal insightful user interaction data with our banner ads. Visitor engagement varies across different ad types and sizes, indicating unique user behavior in response to each ad format.

• High Impressions but No Conversions: Campaigns with a high number of impressions yet no conversions, such as the ‘Afflift banner ads’, suggest that while the ad is drawing attention, the landing page or offer may not resonate with the audience.
  • To improve, we should consider revising the landing page content or the offer itself to better align with the expectations set by the ad.

Interpreting Campaign Data and Strategic Adjustments for each campaign

We will analyze each campaign in detail to produce data-driven results.

Here is how you can do it on the CPV One ad tracking platform.

For our example, we will analyze the performance dashboard for a specific banner ad campaign titled “Afflift 125×125”.

It is campaign with ID 43. Here’s an analysis based on the visual data provided:

Visitor Trends: The campaign has garnered a total of 126 impressions over the selected date range from December 1, to December 16.

Clicks: There were 13 clicks recorded, which suggests that out of 126 impressions, 13 were engaged enough to interact with the ad. This is a critical metric, as it indicates the effectiveness of the ad in prompting user action.

Conversions: The conversion count stands at 0, which signals that none of the clicks led to the desired action defined by the campaign—be it a sign-up, a sale, or another conversion goal. This is an area that requires immediate attention to understand the discrepancy between clicks and conversions.

Conclusion

In conclusion, mastering the art of banner ad tracking is essential in the digital advertising landscape. With tools like CPV Lab Pro (self-hosted tracker) or CPV One (cloud-hosted ad tracker), you can harness the power of advanced tracking features to fine-tune your advertising strategies.

Whether you are running Google Ads, engaging in PPC campaigns on Facebook (Meta Ads), or exploring retargeting options, CPV One offers the flexibility and precision you need.

Integrating Google Analytics with CPV Lab or CPV One elevates your capacity to analyze different types of ads, including those from DoubleClick, and gain insights into user interactions within your browser environment.

The tracking pixel feature of CPV tracker, combined with its analytics dashboard, allows you to track conversions and understand the effectiveness of keywords and ad placements.

Remember, the end dates of your campaigns are critical, and CPV Lab Pro or CPV One’s campaign URL ensures that you are always on top of your scheduling. The only way to truly optimize your digital advertising efforts is through rigorous and detailed tracking.

CPV Lab or CPV One makes this possible, whether you’re coding in PHP or crafting a promo for your latest product.

Embrace the opportunity to elevate your ad tracking skills with CPV Lab.

Both CPV trackers are currently offering a free trial, giving you the chance to explore their comprehensive suite of features.

If you have some technical knowledge, then join CPV Lab, install the tracker on your hosting and start tracking.

If you want to avoid the hosting maintenance part, join CPV One today and start transforming your advertising strategies into data-driven successes.

Take advantage of CPV Lab Pro to streamline your digital marketing efforts and gain a competitive edge in the ever-evolving world of online advertising.

Join now and explore the multitude of features that CPV Lab and CPV One have to offer!