In digital marketing, affiliate marketing is a key strategy for businesses and individuals looking to monetize their online platforms. Central to this strategy are landing pages, which are standalone web pages created specifically for marketing or advertising campaigns.
In affiliate marketing, these landing pages are essential, acting as the nexus between the affiliate’s promotional content and the advertiser’s offerings.
This is where CPV Lab, a comprehensive ad-tracking platform, becomes invaluable. CPV Lab (and the cloud-hosted conversion tracker CPV One) enhances the effectiveness of these landing pages by providing detailed tracking and optimization features.
It’s particularly beneficial for affiliate marketers, media buyers, and marketing agencies looking to maximize the impact of their online campaigns.
Understanding affiliate marketing and its needs with CPV Lab
1. A brief overview of affiliate marketing:
Affiliate marketing is a performance-based model where affiliates earn commission by promoting other people’s or companies’ products.
Success in this domain relies heavily on the efficient tracking and optimization of marketing efforts, which CPV Lab Pro facilitates through its diverse tracking capabilities for various digital marketing channels, including landing pages.
2. Role of Landing Pages in affiliate marketing:
Landing pages are pivotal in converting the traffic generated by affiliate links into sales or leads. CPV Lab supports this conversion process by offering tools for detailed performance tracking, helping affiliates understand the effectiveness of their landing pages.
3. Why Simplicity in design is crucial for conversion rates?
Simple, uncluttered landing page designs lead to higher conversion rates. CPV Lab (and CPV One) aids in this simplification process by providing features like multivariate testing and split testing for landing pages, allowing affiliates to streamline their landing pages for optimum performance.
Elements of a simple landing page enhanced by CPV Lab
1. Headline and Content:
The headline is the first element a visitor encounters.
CPV Lab’s tracking and testing tools allow experimenting with different headlines to find the most effective one. Similarly, content should be concise yet informative, a balance that can be achieved through continuous testing and optimization using CPV Lab and CPV One.
2. Call to Action (CTA):
The CTA is critical for conversions. CPV Lab’s tracking capabilities enable affiliates to test various CTAs to determine the most compelling ones for their target audience.
3. Visuals and Layout:
The visuals and layout of a landing page play a crucial role in user engagement. With CPV Lab, affiliates can test different designs and layouts, assessing their impact on user behavior and conversion rates.
Below is a creative design method to grow your landing page performance, promoted by an experienced media buyer. Keep reading!
Creative Design Method
A super easy way to build high performing landing pages for your CPV Lab campaigns is a method I call the “Creative Design Method“.
What is the creative design method?
The creative design method shows let’s you turn simple images from Photoshop, or Canva into easy webpages in under 10 minutes.
Creative Design Method Tutorial:
In this tutorial I’m going to show you how to use the creative design method for your own page.
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|Step 1: Simple Designs
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|Step 2: Crop Image
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|Step 3: Rocket Cake Download
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|Step 4: Simple Site Creation
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|Step 5: Mobile Optimization
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Step 1: Simple Image Design
First, we’re going to create a simple image with a transparent background. You can use Photoshop, Canva or almost any other photo editor that will allow you to layer images.
Open up your Photo Editor, and set the height and width (canvas) to around 1800x1200px.
Grab the images (elements) that you want use for your design, and put them together to create a design that you’d like.
Make sure all the images have transparent backgrounds.
I added 7 items to use for this design example:
- Baby cartoon with a transparent background
- Logo Icon
- Logo text
- Touch Icon
- iPhone Image
- Continue button
Arrange the images that you like in the center of the canvas.
Add a background image to design the page/image better (optional).
Step 2: Crop Image
Once your finished designing the image remove the background image(s) and make sure only the images with transparent backgrounds are visible.
Crop the transparent layers, and remove the excess space.
Now, we’re going to save the image as a transparent “.png” file.
** Important Note: The background layer has to be transparent for this design to work properly.
Step 3: Rocket Cake Download
I’m going to be using free software called RocktCake, but you can use pretty much any html editor.
You can download Rocket Cake Free Here
Step 4: Simple Site Creation
After you download Rocketcake open the html editor. Then, click the “Image” tab in the right hand column.
Add the image to the canvas.
Then, center the image, and resize it.
Set the background by going to the “Background & Boarder” section in the bottom left hand column. Click the “BackgroundMode” dropdown menu and select the “image” option.
Next to the “backgroundandimage” field click the grey box with three dots “…“
And then, select a background image.
Step 5: Mobile Optimization
Set the image size for desktop devices in the “size” field in the bottom left hand corner located in the “Position and Size” area. 28% seems to be around the best size for this design for desktop devices, but this will vary depending on your design.
To edit for mobile devices right click the canvas area, and click “Edit Breakpoints…“.
Click the plus “+” symbol.
Then, add a size for mobile. We’re going to use 640.
Now, we’re going to click the “Add…” button.
And, select the “Width” menu item.
We’re going to set the width to 85% for mobile devices. You can adjust this to the best size that works for your design.
Make sure to click the “OK” button, and now we’re finished! 🙂
Additional Note: Make sure to check the site on a desktop and mobile device to make sure the web page is resizing correctly.
Best practices and common mistakes in landing page design with CPV Lab and CPV One
Do’s and Don’ts in designing simple landing pages:
Do: Utilize CPV Lab’s tracking capabilities to test different elements on your landing page. This includes experimenting with various headlines, CTAs, and layouts to see what resonates best with your audience
Don’t: Overload your landing page with too much information or too many graphics. Simplicity is key, and with CPV Lab Pro, you can easily determine what elements are essential and which ones can be removed to optimize user experience.
Common pitfalls to avoid in landing page design:
Avoid Ignoring mobile users: Ensure your landing pages are responsive. CPV Lab can help track the performance across different devices, ensuring optimal user experience.
Avoid Neglecting Testing: Continuous A/B testing, facilitated by CPV Lab (and CPV One), is crucial. Regularly test different aspects of your landing page to continually refine and improve it.a
Future trends in landing page design
Upcoming Trends and Innovations:
Personalization and AI: Expect to see more personalized content based on user data. CPV Lab can assist in gathering data to tailor landing pages to individual user preferences.
How to stay ahead in Affiliate Marketing with adaptive landing page designs:
Stay ahead by leveraging CPV Lab’s analytics to understand emerging trends and user preferences. Use its insights to adapt your landing page designs to be more effective and user-centric.
Landing pages play a pivotal role in the success of affiliate campaigns, and their simplicity cannot be overstated. CPV Lab tracker emerges as a valuable tool in this context, providing the necessary data and insights to craft effective and user-friendly landing pages. It encourages a culture of experimentation and continuous learning, allowing marketers to stay adaptable and ahead of the curve.
Guest Author: Patrick Hill
Patrick is an affiliate marketer with 8+ years marketing experience. He was certified at Meclabs Research Institute in 2019 for value proposition development and a Photoshop designer. He has experience working as a technical support manager at a CPA network, and loves to make graphic design and programming easy for average people.