Welcome to the inaugural edition of “Industry Insights“, a thought-provoking series that delves into the minds of the foremost leaders in the affiliate marketing arena.
As the digital landscape continues to evolve, affiliate marketing has emerged as a cornerstone of modern business strategy, driving growth and fostering partnerships that reshape how we engage with audiences online.
In this series, we peel back the layers of this dynamic sector to bring you face-to-face with the visionaries who are setting the course for the future. These are the individuals who’ve not only mastered the art of affiliate marketing but are also generous enough to share their wealth of knowledge and experience with us.
From groundbreaking strategies to the exploration of emerging trends, “Industry Insights” promises to provide you with a unique vantage point into the affiliate marketing world.
We’ll uncover the successes, the challenges, and the untold stories behind the influential figures who are sculpting this industry’s narrative.
Whether you’re building your own affiliate site, curating content, or optimizing search results, this series will arm you with the insights needed to elevate your approach.
From the integral role of analytics tools to the nuances of commission rates and the importance of site speed, no stone is left unturned.
Prepare to be inspired, educated, and propelled into action as we present the inaugural “Industry Insights” interview with Bartosz Magielski, the visionary Head of Marketing at MyLead.global, and me as we delve into the fascinating world where strategy meets innovation.
Discover the secrets behind transforming into a strategic leader in a realm where every tactic tells a story of success and ingenuity.
Bartosz Magielski went from being an ambitious beginner to a master strategist in affiliate marketing. This is his success story and a guide for anyone who wants to do well in this constantly changing field.
Before we get to their story, let’s go back to the beginning:
How did your journey in marketing begin, and what led you to become the Head of Marketing at MyLead.global?
My journey in marketing began with affiliate marketing itself, followed by roles as a copywriter and affiliate manager. I also worked as a marketing manager at a local café. This experience led me to my current position as Head of Marketing at MyLead.
As the CMO of MyLead.global, what are your primary responsibilities and challenges?
As the CMO of MyLead, my primary responsibilities revolve around leading the marketing team, participating in the planning of marketing activities across all markets, engaging with publishers, supporting team members, and ultimately ensuring that we, as a team, acquire a substantial number of high-earning affiliate marketers.
“One of the key challenges we face is to strike a balance between attracting new affiliate marketers and nurturing our existing, more advanced users, all while maintaining the highest standards of professionalism.”
We believe that by providing excellent customer service and focusing on advanced users, we can achieve our strategic goals.
What marketing strategies have you found most effective for MyLead?
The most effective marketing strategies we have found for MyLead revolve around industry-specific channels such as affiliate program rankings, offer search engines, and websites dedicated to affiliate marketing.
Additionally, we are committed to developing high-quality content, both written and video, that is tailored to advanced users and maintains a high level of expertise.
Furthermore, we engage in partnerships with bloggers and influencers, and we have a growing presence on social media platforms. Our online efforts are diverse, aiming to reach a wide audience.
In recent times, we have also expanded our presence to offline activities, participating in conferences, including events in Barcelona and Warsaw this year.
Our strategy focuses on providing advanced users with valuable and relevant content while establishing a strong online and offline presence to maintain our professionalism and excellent customer service.
In your opinion, how has the affiliate marketing landscape evolved over the past few years, and where do you see it heading in the near future?
In my opinion, the affiliate marketing landscape has evolved significantly over the past few years, becoming more professional and sophisticated.
Additionally, artificial intelligence has played a crucial role in this evolution. Publishers are increasingly leveraging AI to enhance their marketing strategies and improve user targeting.
I foresee this trend towards professionalism, technological advancements, and the integration of AI continuing to shape the affiliate marketing landscape in the coming years
Which verticals are currently seeing the best conversion rates on MyLead, and why do you think that is?
At MyLead, we are currently experiencing the best conversion rates in verticals such as dating, e-commerce, and sweepstakes.
These strong conversion rates can be attributed to several factors.
Firstly, we offer high-quality campaigns within these categories, which are known to attract and engage users effectively.
Additionally, many of our affiliate publishers have significant traffic in these niches, and they often leverage channels like social media and advertising to promote these offers.
Furthermore, one of our core strengths lies in our flexibility and the ability to tailor campaigns to the specific needs of our publishers.
If a publisher has a particular type of traffic, we can organize campaigns that align with their expectations and audience. This level of customization and collaboration with our publishers contributes to our success in achieving excellent conversion rates across various verticals.
Our commitment to unparalleled customer service and providing advanced users with precisely what they need has been a driving force in these successful campaigns.
We aim to maintain our strong performance in these verticals while continuously exploring new opportunities for growth and improvement.
In your experience, what are some common mistakes affiliate marketers make, and how can they avoid them?
Common mistakes in affiliate marketing can vary depending on one’s level of experience. Beginners often make the mistake of giving up too quickly when they don’t see immediate results. It’s crucial for them to be patient and persistent, continually learning and adjusting their strategies as they go along.
On the other hand, experienced affiliate marketers may fall into the trap of not testing new traffic sources or diversifying their campaigns. This can be a significant oversight as the affiliate marketing landscape is dynamic, and relying too heavily on a single method or source can be risky.
Furthermore, ignoring data and analytics can also be a mistake, as experienced marketers should continuously monitor performance metrics, identify trends, and optimize their campaigns based on data-driven insights.
In both cases, the key to success in affiliate marketing is adaptability and a commitment to ongoing learning and improvement.
Adaptability and a commitment to learning are essential for avoiding common pitfalls in affiliate marketing.
What sets MyLead apart from other affiliate networks in the industry?
Are there any upcoming features or initiatives at MyLead that affiliate marketers should be excited about?
MyLead stands out from other affiliate networks in the industry due to several key factors.
We have some exciting initiatives and features on the horizon that should pique the interest of affiliate marketers.
One notable upcoming project is our Offerwall Rewards, which is set to be a substantial addition to our platform.
This project will offer affiliate marketers a diverse range of offers and opportunities to significantly enhance their earnings.
Additionally, we’re currently in the beta testing phase of an entirely revamped publisher dashboard. This dashboard has been built from the ground up to provide a more user-friendly and efficient experience for our affiliates.
What truly differentiates MyLead, however, is our unwavering commitment to excellent customer service and our dedication to the strategic direction of our company.
We place a strong emphasis on providing top-notch support and resources to our affiliate marketers, ensuring they have the tools they need to thrive in the affiliate marketing industry. Our pledge to maintain the highest standards of professionalism and to cater to advanced users remains central to our identity, and we are continually striving to improve and innovate for the benefit of our affiliates.
What strategies would you recommend for affiliates to stay competitive and relevant in today’s fast-paced digital marketing world?
To remain competitive and relevant in today’s fast-paced digital marketing world, affiliate marketers should adopt a multifaceted approach.
Continuous learning and skill development are essential, given the industry’s ever-evolving nature. Staying updated on industry news, attending webinars and conferences, and enrolling in relevant courses are vital for professional growth.
As I said before, diversifying traffic sources is another critical strategy. Depending solely on one channel is not the best idea, making affiliates vulnerable to algorithm changes and market dynamics.
Leveraging advanced tools and technology is also key.
Embrace AI for campaign optimization, invest in tracking and analytics platforms, and explore automation tools to streamline marketing efforts.
For brands considering using affiliate networks to promote their products, what advice would you give to ensure a successful partnership?
First and foremost, choose the right affiliate network that aligns with your brand’s goals and values. This involves evaluating their reputation, track record, and the types of affiliates they work with. While exclusivity agreements may be offered by the affiliate network, exercise caution and carefully evaluate whether exclusivity benefits your brand. Discuss what the network can offer in return for any exclusivity agreements.
Determine how the affiliate network plans to promote your affiliate program. Will they actively recruit affiliates for your program, and if so, what strategies will they employ to attract and engage affiliates? Clear and effective communication is key. Establish a strong working relationship with your affiliate manager at the network, as this connection is fundamental to a successful partnership.
Understanding how leads and conversions are validated by the network is also important. Ensure transparency by gaining clarity on the validation process and procedures.
Lastly, have discussions about conflict resolution. This includes addressing potential issues such as fraud detection and payment disputes. Having a clear plan in place for handling these situations can prevent conflicts down the line.
In addition, when it comes to identifying new brands to partner with, we primarily browse through affiliate networks and various offer directories. We also proactively reach out to specific companies. However, many companies also approach us independently, expressing their interest in joining our affiliate network.
How do you stay updated with the latest marketing trends and ensure continuous personal growth in this ever-evolving field?
One of the key ways I stay informed is by regularly visiting industry forums like affLIFT, where professionals share insightful articles and engage in discussions. This helps me keep pace with emerging trends and learn from the experiences of others.
I also rely on affiliate marketing aggregators like AffDaily, which provide a collection of blog posts from various sources. Additionally, I explore non-English blogs such as PirateCPA, which offer unique perspectives on the industry.
Participating in industry conferences, including events like Affiliate World, is another avenue for learning. Even if I can’t attend these conferences in person, many of them offer recorded sessions from marketing experts. This provides me with valuable insights and helps me adapt to the evolving industry landscape.
Networking is a fundamental aspect of staying informed. Building a network of professionals in the field allows me to exchange ideas, learn from their experiences, and gain further insights into marketing trends.
I also place great emphasis on reading industry reports and studies released by reputable marketing research firms. These reports provide invaluable data on consumer behavior and emerging trends.
What would it be if there’s one key takeaway or piece of advice you’d like to share with our readers, especially those aspiring to venture into affiliate marketing?
If there’s one key takeaway or piece of advice I’d like to share with our readers, especially those aspiring to venture into affiliate marketing, it’s this: Just get started.
Approach affiliate marketing as an adventure, where the ultimate goal is to achieve earnings. Embrace the process of learning, testing, and not giving up.
Remember that your first lead or conversion will be an immensely satisfying experience, and it’s the result of your efforts and perseverance. Keep going, stay curious, and view each step as progress toward your success in affiliate marketing
The questions above may not cover all the important parts of your activity. Is there anything else that you want to add and you consider important to know? 😊
Thank you for the opportunity to provide insights into affiliate marketing and our company. I’d like to emphasize that affiliate marketing is a dynamic and rewarding field, but success requires dedication, continuous learning, and adaptability.
Lastly, for anyone interested in exploring affiliate marketing, remember that it’s an industry that thrives on creativity and innovation.
Don’t be afraid to think outside the box and try new strategies. The journey may have its challenges, but the rewards can be substantial.
Bartosz Magielski, the Head of Marketing at MyLead.global has shared a wealth of knowledge in this deep conversation. He has talked about everything from being flexible and learning in marketing to how to lead a successful team. Anyone new to digital marketing can benefit from his journey, which is filled with tenacity and wise planning.
We will conclude this insightful dialogue with profound wisdom: “Embark on your marketing journey with courage and an open mind, seeing each challenge as a chance for growth and success.”
As you reflect on these words and consider the trajectory of your own affiliate marketing endeavors, remember that the right tools can illuminate your path and transform challenges into stepping stones. Whether you are just beginning or seeking to elevate your existing campaigns, CPV One and CPV Lab offer the robust tracking and optimization features you need to navigate the affiliate marketing landscape with precision and confidence.
Join CPV One or CPV Lab today and empower your affiliate marketing journey with tools designed for success. Unleash the full potential of your campaigns and take the first step towards achieving your goals.
Author: Julia Draghici
Julia is the CEO of CPV Lab and CPV One ad trackers. She has 15+ years experience in the software industry, from development to management. For more than 5 years she is helping marketers get the best out of their marketing campaigns by using a performant ad tracker. Passionate about entrepreneurship, business and performance marketing, Julia loves helping people!