Boost your profit margin: Redirect Profiles guide

This guide will go deeper into simple and efficient strategies that can significantly enhance your profit margins.

Let’s first understand what are the redirect profiles.

Advanced redirect strategies

Redirect profiles are not just about simple geographical redirections. Advanced techniques involve targeting based on user behavior, device type, browser used, and even time of access.

These strategies require a deeper understanding of your audience and the ability to segment them effectively in CPV Lab.

Optimizing ROI with redirect profiles

A well-implemented redirect strategy can dramatically improve your Return on Investment (ROI). By analyzing past campaigns and their outcomes, we’ll showcase how fine-tuning redirects can lead to increased profitability.

A/B Testing in redirect profiles

The power of A/B testing cannot be overstated in the context of redirects. By systematically testing different redirect scenarios, you can identify the most effective strategies for your specific audience. CPV Lab offers tools that make this process seamless and insightful.

You can test different traffic sources, landing pages or offers with just a few clicks.

Geo-targeting and device specific redirects

Geo-targeting allows you to cater to users based on their location, enhancing relevance and engagement. Similarly, device-specific redirects consider the user’s device, providing a tailored experience whether they’re on a mobile phone, tablet, or desktop.

You can easily increase your profit margins simply using redirect profiles in CPV Lab (also known as a geo redirects). 

Redirect profiles can prevent you from losing money by sending users to affiliate offers based on their location, device, or even behavior.

If you purchased traffic directly from a website, or platform with limited targeting options and noticed you’re receiving excess traffic from unwanted devices, ISPs or countries you can use a redirect profile to send these users to affiliate offers that you’ll receive commission from instead of letting this traffic go to waste.

Unlike other platforms it’s very easy to set up redirect profiles with CPV Lab, and is an extremely important if you’re purchasing traffic from direct buys, solo ads, or influencer advertising.

Below is the tutorial showing how to setup a redirect profile in CPV Lab or CPV One tracker.

CPV Lab Redirect Profiles: The Exclude Method Tutorial

In this tutorial we’re going to create a redirect profile using the Exclude Method.

The Exclude Method involves redirecting all excess traffic to a global CPA offer, and sending only eligible top tier quality traffic to your main offer.

So, our desired outcome is: to send traffic that is not from a specific GEO to a general offer page.

Step 1: Add Additional Offer To Campaign

• First we’re going to go to an existing campaign in the CPV tracker and click on the campaign name to edit it.

• add an additional offer in the “Offers” section by clicking the “+ Add Offer” button.

• Select the drop down menu that says “Select Predefined Offer” and select an additional offer.
  • you can also add the offer directly in the campaign page

• Set the “share %” to “0”
  • this will tell the tracker that you don’t want to load this offer when traffic comes to the Campaign URL.

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Step 2: Add Redirect Profile

• Scroll down to the very bottom of the page, until you reach the “Add Redirect Profile” area. 

• Add a name for your redirect profile.

• For the Exclude Method we’re going to leave the “AND” “OR” operator at its default setting (default value). 
  • These operators establish the connection between the conditions.
  • IF you select “AND” then all the conditions you will select next will apply
  • IF you select “OR” as operator, then if only one of the conditions you add next is valid, then the redirect profile applies.

• Select the drop down menu that says “continent” and select “country” to redirect users based on their geographical location. 
  • Here you find all the fields on which you can add a condition for: country, city, browser, device model, custom tokens, etc.

• Next, we’re going to select the drop down menu that says “is” and change it to “is not“.
  • This will allow us to redirect any users outside of our selected location to a separate offer.
  • This is the condition for our “Exclude Method”

Select the “select items” drop down menu and exclude the country you’d like to prevent this redirect from being activated in. 

Example:

• If our primary offer is in the United Kingdom
• then we would want to exclude the United Kingdom so that only people outside of the UK are redirected to the alternative offer (or landing page).

In the ““THEN” – select redirect destination” area we’re going to select how we’d like to redirect the users. 

• For this example we’re going take them directly to an affiliate offer without using a landing page by selecting the “Offer” radio button setting.

Now, we can select the offer we’d like to redirect visitors to.

Save the campaign, and we’re finished 🙂

Redirect Model: 

• The Exclude model:

 "IF" a visitor ----- > is not from the UK ----> "THEN" Redirect them to offer B.

• The multiple condition model:

Campaign URL: Now your campaign URL will redirect users based on their geo location.

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Step 3: Testing

To double check and make sure your redirect profile is set up correctly it’s you can test your campaign URL with a VPN like VPN Shark.

• just open your VPN (we recommend Surfshark, but others will do as well).
• load the campaign URL in the browser
• check what offer is loaded based on the location you select with the VPN

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Up Next:

In the next redirect profile post we’re going to show you how to use redirect profiles with CPV Lab to sell your non converting traffic back to advertising networks to boost your ROI. 

If you prefer video tutorials, here is the video for this tutorial as well:

To sum up…

As we reach the end of this insightful journey into advanced redirect strategies using CPV Lab Pro, it’s clear that this tool stands as a powerful ally in the world of digital marketing. CPV Lab Pro’s features enable marketers to tailor their campaigns with precision, ensuring that each visitor’s experience is optimized for maximum engagement and conversion.

Recap of advanced strategies and their Benefits:

CPV Lab Pro offers a robust platform for implementing advanced redirect strategies. With options to redirect visitors based on over 40 conditions like location, device type, and even specific browser types, you have the power to craft highly targeted campaigns.

The flexibility of using AND/OR logic in setting up these conditions allows for nuanced redirect scenarios, catering to very specific segments of your audience.

Encouragement to Experiment and Innovate:

The dynamic digital marketing landscape demands continuous innovation. CPV Lab Pro’s diverse functionalities, including the ability to handle heavy traffic and its compatibility with a vast range of affiliate networks and traffic sources, provide a fertile ground for experimentation.

Whether you’re targeting mobile users, leveraging data from various traffic sources, or even integrating complex multi-channel campaigns, CPV Lab Pro is equipped to handle these challenges.

Why Join CPV Lab Pro:

Joining CPV Lab Pro means accessing a tool that’s not just about tracking but about enhancing your marketing intelligence. With its user-friendly interface, accessible even from mobile devices, you can monitor and adjust your campaigns on the go.

The confidence CPV Lab Pro has in its product is reflected in its 30-day money-back guarantee, ensuring that you can explore its capabilities risk-free.

Don’t let the opportunity to elevate your digital marketing strategies pass you by. Join CPV Lab Pro today and start harnessing the power of advanced redirect profiles. With unlimited tracking capabilities and a suite of tools at your disposal, your journey towards optimized campaigns and boosted ROI starts here.

Embark on this path of innovation and enhanced campaign performance with CPV Lab Pro. Explore, innovate, and see the difference in your marketing efforts.

Join now and be part of a community that’s reshaping the future of digital advertising.

There are tons of options and methods you can use and come up with to help improve the ROI on your campaigns.

Guest Author: Patrick Hill

Patrick is an affiliate marketer with 8+ years marketing experience. He was certified at Meclabs Research Institute in 2019 for value proposition development and a Photoshop designer. He has experience working as a technical support manager at a CPA network, and loves to make graphic design and programming easy for average people.