Campaign Optimization Archives

Postback URL Tracking: The Complete Guide for Affiliate Marketers

June 3rd, 2026 by Alex B. Conversion tracking is harder than it used to be. Cookies get blocked. Pixels fail to load on mobile. iOS App…

AI for media buyers: 12 Ways to Use AI to Optimize Your Campaigns

March 6th, 2026 by ElizabetaK AI isn’t coming for your job as a media buyer, but media buyers who use AI will outperform those who…

How Trackers Distribute Traffic Between Landing Pages and Offers

October 21st, 2025 by ElizabetaK Understanding how ad trackers distribute traffic between landing pages and offers is fundamental to successful affiliate marketing and paid advertising…

Improving Landing Page Performance With Desktop & Mobile Redirects

September 22nd, 2025 by Patrick H Step-by-step guide for affiliate marketers to increase ROI with smart traffic segmentation and accurate click tracking. Use Redirect profiles in CPV Lab to redirect traffic for mobile or desktop users.

Unlock More Revenue By Monetizing Up To x3 More Offers With Multi-Offer Tracking

July 6th, 2025 by Patrick H Want to promote multiple offers from a single landing page, and know, in real time, exactly which one pulls in…

Pierre Bertin describes one of the biggest mistakes affiliates make when testing push traffic.

From Google to Push Traffic Mastery: How Pierre Bertin Built Long-Term Success in Alternative Traffic Sources

June 16th, 2025 by Julia D. In the new episode of the Champions of Performance Marketing, I sat down with Pierre Bertin, Head of Business Development…

How to Scale Affiliate Offers with YouTube Ads

May 8th, 2025 by Guest If you’re an affiliate marketer who’s tried YouTube ads, you've probably faced the frustration of stalled campaigns or shrinking margins.…

Improving Your ROI With Geo Targeting For Your CPV Lab Campaigns

May 6th, 2025 by Patrick H When running paid ads, one of the most powerful levers you can use to help improve your campaign's ROI is…

How to scale a campaign from negative to positive ROI

Profitable Campaign Using Dirt Cheap International Traffic With CPV Lab

January 24th, 2025 by Patrick H Gaming niche is a billion dollar industry. Many affiliates want to get "rich" fast, but this is not actually possible…

Increase Your Campaign’s Income Re-Selling Unprofitable Traffic With CPV Lab’s Redirect Profiles

December 17th, 2024 by Patrick H One of the biggest problems affiliate marketers are facing are CPA campaigns with limited targeting options. Some ad networks only…

Category: Campaign Optimization

Looking to get the most out of your PPC campaigns?