{"id":10803,"date":"2025-01-24T22:41:35","date_gmt":"2025-01-24T22:41:35","guid":{"rendered":"https:\/\/cpvlab.pro\/blog\/?p=10803"},"modified":"2025-01-29T23:15:22","modified_gmt":"2025-01-29T23:15:22","slug":"scale-campaign-from-negative-to-positive","status":"publish","type":"post","link":"https:\/\/cpvlab.pro\/blog\/case-study\/scale-campaign-from-negative-to-positive\/","title":{"rendered":"Profitable Campaign Using Dirt Cheap International Traffic With CPV Lab"},"content":{"rendered":"\n

Gaming niche is a billion dollar industry. <\/p>\n\n\n\n

Many affiliates want to get “rich” fast, but this is not actually possible like that… you need a lot of work and testing.<\/p>\n\n\n\n

And some of the best tests can be done with cheap traffic and from there you can scale.<\/p>\n\n\n\n

This is going to be a guide to show you the exact steps to taking a negative ROI gaming offer<\/strong> and flip it into a profitable ROI campaign.<\/strong><\/p>\n\n\n\n

Screenshot:<\/strong><\/p>\n\n\n

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Introduction:<\/h2>\n\n\n\n

In this guide we’re going to be using Propeller ads traffic source and a CPA network called Traffic Company<\/a><\/strong>. We’re going walk you though the steps we took to build our campaign and then how we optimized it to achieve profitability using my favorite tracker CPV Lab Pro<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Traffic Company CPA Network<\/strong> is one of the good CPA networks on the market, having not only exclusive offers, but also their own offers.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n
Table Of Contents:<\/strong><\/td>\n Section:<\/strong><\/td>\n <\/tr>\n
Introduction<\/strong><\/td>\n \"\u25b6\" Go To<\/a><\/td>\n <\/tr>\n
\u2780 Step 1: CPV Lab Campaign set up <\/strong><\/td>\n \"\u25b6\" Go To<\/a><\/td>\n <\/tr>\n
\u2781 Step 2: Create Propeller Ads Campaign<\/strong><\/td>\n \"\u25b6\" Go To<\/a><\/td>\n <\/tr>\n
\u2782 Step 3: Gather Data<\/strong><\/td>\n \"\u25b6\" Go To<\/a><\/td>\n <\/tr>\n
\u2783 Step 4: Optimize the campaign<\/strong><\/td>\n \"\u25b6\" Go To<\/a><\/td>\n <\/tr>\n
\u2784 Step 5: View Results<\/strong><\/td>\n \"\u25b6\" Go To<\/a><\/td>\n <\/tr>\n
Conclusion<\/strong><\/td>\n \"\u25b6\" Go To<\/a><\/td>\n <\/tr>\n <\/tbody>\n<\/table>\n\n\n\n

Tutorial:<\/h2>\n\n\n\n

We will show you how to:<\/p>\n\n\n\n

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  • setup the campaign in the tracker<\/li>\n\n\n\n
  • how to setup the campaign with your traffic source<\/li>\n\n\n\n
  • what to pay attention to<\/li>\n\n\n\n
  • how to optimize a negative ROI and switch it to positive<\/li>\n<\/ul>\n\n\n\n

    Step 1: CPV Lab Campaign set up<\/strong><\/h3>\n\n\n\n

    We will setup a direct link and landing page campaign in CPV Lab ad tracker. We want to make sure all our tests are tracked so we can optimize the campaign based on real data.<\/p>\n\n\n\n

    First we’re going to add the required fields in the “General settings<\/strong>” area. <\/p>\n\n\n\n

    <\/div>\n\n\n
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    \"CPV<\/figure>\n<\/div>\n\n\n
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    Then, adjust our settings in the Macros & Tokens<\/strong> section. <\/p>\n\n\n\n

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    For this case study we are using PropellerAds traffic, which is easy to use and quite cheap and good for initial testing of a campaign.<\/p>\n<\/blockquote>\n\n\n

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    \"CPV<\/figure>\n<\/div>\n\n\n
    <\/div>\n\n\n\n

    Choose our landing page:<\/p>\n\n\n

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    \"CPV<\/figure>\n<\/div>\n\n\n
    <\/div>\n\n\n\n

    From here we’re going to use a predefined offers and set the share percentage. <\/p>\n\n\n\n

    These “Shares” in the settings of a campaign in CPV Lab allow us to define how much traffic we want to go to a specific offer (total is 100% and we split it between the offers we use).<\/p>\n\n\n

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    \"CPV<\/figure>\n<\/div>\n\n\n

    Screenshot: offer page<\/strong><\/p>\n\n\n

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    \"CPV<\/figure>\n<\/div>\n\n\n
    <\/div>\n\n\n\n

    After we add our pixels to the page we can save the campaign. <\/p>\n\n\n

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    \"CPV<\/figure>\n<\/div>\n\n\n\n\n\n\n
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    Step 2: Create Propeller Ads Campaign<\/strong><\/h3>\n\n\n\n

    Now we’re going to create a new Propeller Ads campaign. We’re going to add a campaign name in the “Campaign Name<\/strong>” field, and select the traffic type<\/strong> to “Websites<\/strong>“<\/p>\n\n\n\n

    \"PropellerAds<\/figure>\n\n\n\n
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    Next, we’re going to add our CPV Lab Tracking URL in the Target URL<\/strong> field, and in the Traffic Sources section include both the Exclusive Inventory<\/strong> and the Partner Traffic<\/strong>.<\/p>\n\n\n\n

    \"PropellerAds<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Now in the Countries & Conversion Price section area we’re going to select the country<\/strong> field to “Iraq<\/strong>“, and set the Daily Campaign Budget<\/strong> to $17 and the Total Campaign Budget<\/strong> to $17. <\/p>\n\n\n\n

    \"PropellerAds<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    In the Targeting Area we’re gong to select the Platform to “Mobile<\/strong>” and the OS<\/strong> (operating system) to “Android”<\/strong>.<\/p>\n\n\n\n

    \"PropellerAds<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    The Browser<\/strong> was set to “Google Chrome<\/strong>“, Browser Language<\/strong> to “Arabic<\/strong>“, and the Mobile ISP<\/strong> to “Asia Cell<\/strong>” to match the requirements of the offer. From here we saved the campaign and checked the data. <\/p>\n\n\n\n

    \"PropellerAds<\/figure>\n\n\n\n\n\n\n\n
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    Step 3: Gather Data<\/strong><\/h3>\n\n\n\n

    Once the campaign was live, it was allowed to run long enough to collect meaningful data. The daily budget<\/strong> was set at $17<\/strong>, ensuring enough volume to analyze trends.<\/p>\n\n\n\n

    After spending around $12<\/strong>, only a few conversions had occurred, leading to a negative ROI. At this stage, it was crucial to identify which traffic zones were profitable and which were draining the budget.<\/p>\n\n\n\n

    We can see that we have a loss of over $1 in profit.<\/p>\n\n\n\n

    \"Optimize<\/figure>\n\n\n\n\n\n\n\n
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    Step 4: Optimize the campaign.<\/strong><\/h3>\n\n\n\n

    Instead of scrapping the campaign, the next step was data-driven optimization<\/strong>:<\/p>\n\n\n\n

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    1. Sorting by Conversions:<\/strong> The data was sorted in CPV Lab to identify which sub-IDs (zones) were generating conversions.<\/li>\n\n\n\n
    2. Isolating Winning Zones:<\/strong> Only the profitable zone IDs<\/strong> were extracted and saved.<\/li>\n\n\n\n
    3. Creating a New Optimized Campaign:<\/strong> A fresh campaign was launched using only the winning zones<\/strong> from the first test.<\/li>\n<\/ol>\n\n\n\n

      Next we’re going to duplicate the campaign. <\/p>\n\n\n

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      \"Optimize<\/figure>\n<\/div>\n\n\n
      <\/div>\n\n\n\n

      Grab all the converting sub ids that CPV Lab is returning after tracking the campaign.<\/p>\n\n\n

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      \"Get<\/figure>\n<\/div>\n\n\n
      <\/div>\n\n\n\n

      We go to the traffic source dashboard and we only include the converting zone ids into the duplicated campaign by adding them into the Zone limitations<\/strong> section.<\/p>\n\n\n

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      Step 5: View Results<\/strong><\/h3>\n\n\n\n

      The new campaign, focused exclusively on high-performing zones, was launched and quickly showed improvement:<\/p>\n\n\n\n

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      • Budget Spent:<\/strong> ~$16<\/li>\n\n\n\n
      • Profit Earned:<\/strong> $7.70<\/li>\n<\/ul>\n\n\n\n

        With positive results coming in, the strategy then shifted to scaling<\/strong>:<\/p>\n\n\n\n

          \n
        • Increasing Budget:<\/strong> Slowly increasing ad spend on profitable zones<\/li>\n\n\n\n
        • Monitoring Stability:<\/strong> Ensuring conversions remained consistent<\/li>\n\n\n\n
        • Adjusting Bidding:<\/strong> Fine-tuning CPA goal settings for maximum efficiency<\/li>\n<\/ul>\n\n\n\n
          \"Negative<\/figure>\n\n\n\n
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          From here we can scale this campaign by trying to increase the bid, or creating multiple ad types. <\/p>\n\n\n\n

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