Katie Mulliken<\/a> spent almost four years at TikTok, working with major retail brands and learning how algorithms actually work. <\/p>\n\n\n\nBefore that? Disney. <\/p>\n\n\n\n
Now she’s at NewsBreak, helping advertisers reach an audience most media buyers overlook.<\/p>\n\n\n\n
And here’s the thing\u2026 NewsBreak isn’t just another native platform. It’s the #1 local news app in the US, pulling content from 98% of American publishers. <\/p>\n\n\n\n
The audience? Homeowners aged 45 and above are the primary decision-makers in their households. These are the individuals who make purchases such as insurance, home services, supplements, and finance offers.<\/p>\n\n\n\n
Katie breaks down exactly how to structure campaigns for success\u2026 including the simple 1-2-3 formula that gets you through the learning phase fast. <\/p>\n\n\n\n
She explains why broad targeting beats segmentation every time, which creative formats actually convert, and why your TikTok and Meta ads might already be winners on NewsBreak.<\/p>\n\n\n\n
She also shares something I didn’t expect\u2026 weekends are where the magic happens. Lower CPMs, lower CPAs, higher volume. Most advertisers miss this completely.<\/p>\n\n\n\n
Whether you’re already running native ads or looking to diversify beyond Meta and Google, this one’s packed with actionable insights.<\/p>\n\n\n\n
Let’s dive in!<\/p>\n\n\n\n
Listen to the episode on our Spotify channel<\/strong><\/h3>\n\n\n\n