{"id":401,"date":"2021-11-29T23:48:00","date_gmt":"2021-11-29T23:48:00","guid":{"rendered":"https:\/\/cpvlab.pro\/blog\/?p=401"},"modified":"2025-11-04T09:49:39","modified_gmt":"2025-11-04T09:49:39","slug":"multivariate-testing-with-a-single-landing-page","status":"publish","type":"post","link":"https:\/\/cpvlab.pro\/blog\/affiliate\/multivariate-testing-with-a-single-landing-page\/","title":{"rendered":"Multivariate testing with a single landing page (case study)"},"content":{"rendered":"\n

Did you ever wonder how can you easily test multiple variations of the same single page?<\/strong><\/p>\n\n\n\n

Something that will work when testing small page variations<\/strong> just to get information about how each small change performs.<\/strong><\/p>\n\n\n\n

Of course, you can create separate landing pages with slight variations, then split-test traffic between them in order to see which ones perform better.<\/p>\n\n\n\n

But let me tell you this: there is an easier way to do multivariate testing with a single physical landing page, without generating more pages. <\/strong><\/p>\n\n\n\n

All you need is a multivariate testing <\/a><\/strong>tool<\/strong> <\/a>which can rotate variations directly in the page, then report results back to the tracker.<\/p>\n\n\n\n

Case Study<\/h2>\n\n\n\n

Let\u2019s say that you have a landing page for which you want to test 3 headlines, 2 images and 3 buttons (CTA)<\/strong>. <\/p>\n\n\n\n

This means that you will have to generate 3x2x3 = 18<\/strong> different pages to test all these variations.<\/p>\n\n\n\n

But what if there was a way to test all these 18 page variations within a single landing page? <\/strong><\/mark><\/p>\n\n\n\n

You would probably think that it must be complicated <\/strong>or that it must require coding skills<\/strong>\u2026 <\/p>\n\n\n\n

Well, this is super-easy and it can be done with no coding at all in MV Lab.<\/a><\/strong><\/p>\n\n\n\n

We did a small case study on: how to use MV Lab and see how each small variation of a page improves the CTR.<\/strong><\/p>\n\n\n\n

You will see here all the steps we did, with a real campaign in order to show how MV Lab can be used and what the multivariate testing results were after 2 days tests.<\/p>\n\n\n\n

What we were looking for specifically was how to track multivariate results and the CTR of different page versions. <\/p>\n\n\n\n

This campaign was not about making $$$, it was just for learning multivariate testing in an easy way. \ud83d\ude00<\/p>\n\n\n\n

So our focus was on the landing page and how to adjust it based on the metrics tracked.<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Information about our campaign:<\/p>\n\n\n\n

\ud83d\udd27 Tracking Tool: CPV Lab Pro + MV Lab
\u2705<\/strong> Affiliate Network: Traffic Company <\/strong><\/p>\n\n\n\n

\ud83c\udfaf<\/strong> Traffic Source: PropellerAds <\/strong>
\ud83d\udc4d<\/strong> Type of Offer: not great, not terrible<\/strong><\/p>\n\n\n\n