{"id":817,"date":"2023-01-05T22:13:57","date_gmt":"2023-01-05T22:13:57","guid":{"rendered":"https:\/\/cpvlab.pro\/blog\/?p=817"},"modified":"2024-02-11T09:58:49","modified_gmt":"2024-02-11T09:58:49","slug":"affiliate-marketing-traffic-trends-in-2023","status":"publish","type":"post","link":"https:\/\/cpvlab.pro\/blog\/affiliate\/affiliate-marketing-traffic-trends-in-2023\/","title":{"rendered":"Affiliate marketing traffic trends in 2023"},"content":{"rendered":"\n

If you are wondering where the affiliate marketing industry is heading, the answer is that it looks to be growing and growing! <\/p>\n\n\n\n

The last couple of years were difficult for the entire world with the pandemic period, the war in Ukraine, the announced recession… looks like bad things are coming one after the other.<\/p>\n\n\n\n

But in all this chaos we need to look for the good stuff.<\/p>\n\n\n\n

And that is: more and more businesses are moving online and many of them have affiliate programs.<\/p>\n\n\n\n

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Stats and facts about affiliate marketing <\/h2>\n\n\n\n

But don’t trust me, check the official statistics<\/a> which say that the US affiliate marketing industry will be worth around $8.2 billion by the end of 2022, with 10% more than 2021. <\/p>\n\n\n\n

\"Statista<\/figure>\n\n\n\n

Affiliate marketing is one of the only industries that has demonstrated GROWTH during a recession and even displayed a similar trend through Covid. Most probably that’s because you ONLY pay commission when results are achieved!<\/p>\n\n\n\n

Last year, a lot of Influencer Marketing was going on as more and more brands rely on influencers to market their products.<\/p>\n\n\n\n

Now, from what we notice, more and more iGaming offers appear, so if you have talent in promoting offers in the iGaming industry, 2023 will be a good year for this sector.<\/p>\n\n\n\n

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What can you do if a recession is coming? <\/h2>\n\n\n\n

Well… if you are a small business, you need to be cautious with your investment, but don’t stop investing in marketing though.<\/p>\n\n\n\n

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There is a saying: when there is a recession and your business is not working, a bad businessman will start crying and a smart one will sell him napkins.<\/p>\n<\/blockquote>\n\n\n\n

That’s kind of a summary of what you should do during a recession… be smart and follow what is working and where is the need.<\/p>\n\n\n\n

To come back to our topic, if you are a small business and you didn’t start an affiliate program yet, then now should probably be the moment to do so.<\/p>\n\n\n\n

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Simply because with an affiliate program you pay only for conversions.<\/strong> You don’t spend anything on marketing and other related things.<\/p>\n<\/blockquote>\n\n\n\n

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Depending on your business niche, you can:<\/p>\n\n\n\n