The multivariate testing tool that finds your best-converting landing page
- without duplicating a single page.
MV Lab is a multivariate testing tool that integrates with CPV Lab and CPV One.
It lets performance marketers test multiple variations of headlines, images, button colors, and copy on
a single landing page simultaneously - without creating separate page copies for each combination.
Results are tracked through CPV Lab and show which combination of elements produces
the highest click-through rate and conversions.
The standard approach to multivariate testing is to create a separate landing page for each combination of elements you want to test. Three headline variations, two background images, three button colors - that's 18 pages to build, track, and maintain.
MV Lab eliminates that. You define the variations inside MV Lab, embed a single script on your landing page, and it rotates the combinations automatically.
CPV Lab tracks which combination performs best.
Choose which elements on your page you want to test: headlines, subheadlines, images, button colors, button text, any HTML element. Add your variations for each. MV Lab generates the combinations automatically.
MV Lab generates a PHP file and a script tag. Upload the PHP file to your server. Add the script to your landing page. No coding required beyond a copy-paste.
CPV Lab captures which variation each visitor sees and whether they convert. The reporting shows CTR and conversion rate per combination - so you see exactly which headline, image, and button color together perform best.
Requirements:
MV Lab works with PHP landing pages hosted on your own server. The page must be accessible in PHP format (.php extension). WordPress-hosted pages will be supported soon.
MV Lab inserts your variations directly into the page HTML - so it tests the actual elements your visitors see, not a separate test environment.
Most testing tools show you which single element performed best. MV Lab shows you which combination of elements produced the best result - because "headline B with image 2 and red button" is not the same as "headline B with image 1 and green button."
MV Lab is not a standalone product - it is an add-on to CPV Lab or CPV One.
You set up your campaign as normal in CPV Lab. MV Lab handles the variation rotation on the landing page,
and CPV Lab tracks clicks and conversions per variation through your existing campaign setup.
MV Lab integrates directly with your CPV Lab installation.
Results appear in your campaign reports alongside all your standard tracking data.
MV Lab is integrated in CPV One. No installation required - connect it to your cloud-hosted campaign and start testing immediately.
We ran a 3x2x3 test (18 combinations) on a live campaign over two days - here's what we found.
Read the case studyMV Lab is an add-on included with top CPV Lab and CPV One plans.
For the other plans, you can get the add-on below.
One-time payment
