CPV Lab Pro
CPV One CPV Cloud

Version History

Check the latest News & Version changes for CPV Lab Pro

We are happy to introduce Version 10

See new updates added with Version 10 - March 2023

Quick Campaign Setup

You can quickly set up a direct link and landing page campaign using the default settings on this “quick campaign setup” page. This straightforward setup is ideal for those who prefer simplicity over advanced options. Optimize your marketing and boost your ROI with ease.

API integrations

New section created to seamlessly connect to various traffic sources through API and automate the process of passing conversion, cost and other important data. For now the Microsoft (Bing)Ads is included in this page, the other integrations will be moved soon.
Take your affiliate marketing efforts to new heights with CPV Lab's advanced features and integrations.

VPS/ Proxy detection and filtering

Easily filter and exclude VPS and proxy traffic with CPV Lab's advanced VPS/Proxy detection filter. This feature enables you to assess the quality of your traffic source and optimize your campaigns accordingly. Stay ahead of the competition with CPV Lab's powerful tracking and filtering capabilities.

Apple/iPhone advanced identification

Optimize your ad targeting for Apple and iPhone devices with CPV Lab's cutting-edge internal method for identifying devices. This advanced identification method enables you to filter and optimize your campaigns for maximum effectiveness and ROI.
Reach your target audience with precision and confidence!

Bulk import for Offers and Landing Pages

CPV Lab now offers convenient options for bulk importing offers and landing pages, enabling you to improve usability and streamline your workflow. With the newly added "Bulk Import" section on the Landing Page and Offers management pages, you can easily copy the information from a CSV file and paste the list of landing pages or offers directly into the designated textbox. Simply click "Save" and you're done!

Other improvements

  • Click Removal updates
  • Device detection with User Hints
  • Colors for Campaigns
  • Fire Postback URL for existing conversions
  • Screen Resolution detection
  • Manually define exact bids
  • Redirect Profiles updates
  • Multiselect campaigns on Stats
  • PHP 8.1 support

New version changes

Dark Mode, TikTok integration and more added with Version 9 - February 2022

TikTok Conversion API integration allows you to pass conversion details from CPV Lab Pro to TikTok and see them directly in your TikTok Ads Manager account.
This is important for optimization purposes and also for the delivery of the ads through TikTok.

TikTok Conversion API

CJ Affiliate integration (formerly Commission Junction) is one of the world’s largest and oldest affiliate networks. Unlike most affiliate networks, CJ Affiliate don't have the option to place a Tracking Pixel or to define a Postback URL on their side. In this case conversions should be retrieved in your ad tracker through their API. The API integration between CPV Lab Pro and CJ Affiliate is now available.

CJ Affiliate integration

Improved IP address tracking with support for Cloudflare IPv6 addresses

Improved IP address tracking

New General Lookup report available - check details about your visitor across all campaigns

CPVLab click tracker - New General Lookup report

Other improvements

  • New metrics: AOV & Browser Language
  • Faster redirects & new page rotation algorithm
  • Mobile Detection functions
  • IP address tracking & Cloudflare IPv6 addresses
  • Auto-update of Geo, ISP, Mobile & Computer databases
  • Expanded API
  • Upload Total Cost for Campaign
CPV Lab link tracker - V9 improvements

MV Lab 2.0 comes with the following updates:

  • improved integration with CPV Lab Pro when you use the Direct Traffic code for tracking the landing page
  • option to specify the maximum number of characters from variations to pass to CPV Lab Pro when using Variation Text instead of Index
  • ability to assign MV Lab variations to PHP variables for advanced customizations
MV Lab 2.0

Comparison between versions

Improvements in Design and Functionality added with Version 8.0 - March 2021
and Version 8.1 - June 2021

- Facebook Conversions API (CAPI) integration in
CPV Lab Pro

- New Subid Lookup report

CPV Lab Pro Facebook CAPI

Version 7 (old interface) vs Version 8 (new interface)

CPV Lab Pro 7.0

Menu Items

The Menu Items are:

  • Campaigns
  • Add Campaign
  • Stats
  • Reports
  • Profiles
  • Trends
  • Optimize
  • Settings
  • MV Lab

Menu Items

Some Menu items were moved and some new ones were added. The New Menu Items are:

  • Dashboard (new)
  • Campaign (includes Add Campaign)
  • Stats
  • Trends (includes the old Reports)
  • Profiles (includes Optimize)
  • Sources (New item for Traffic Sources and Offer Sources)
  • LPs and Offers (NEW item for LP and Offer management)
  • Settings
  • MV Lab
CPV Lab Pro 7.0

Type of Menu

Menu on top of the page

CPV Lab Pro 8.0

Type of Menu

Two types of Menus: top and left
Change your menu from top to left with a click and save in the configuration editor page

CPV Lab Pro 7.0

Campaign Setup

Campaign Setup fields were ungrouped and hard to read

CPV Lab Pro 8.0

Campaign Setup

Fields are grouped by functionality and obsolete fields were removed. An easy to ready layout

CPV Lab Pro 7.0

Mobile View

On Mobile the screen was not responsive

CPV Lab Pro 8.0

Mobile View

Fully responsive on all browsers and devices

CPV Lab Pro 7.0

Date Range

Two calendars + Dropdown used to select the period and to way the data should be displayed - new format

CPV Lab Pro 8.0

Date Range

One control for multiple filtering options: easier to use and nicer

CPV Lab Pro 7.0

Links & Pixels

One section with multiple fields

CPV Lab Pro 8.0

Links & Pixels

Grouped in two sections to be easier to read and use

CPV Lab Pro 7.0

Campaign Stats

CPV Lab Pro 8.0

Campaign Stats

CPV Lab Pro 7.0

Offers setup

CPV Lab Pro 8.0

Offers setup

Top features from older Versions

Features added in CPV Lab Pro 7.0 - September 2020:

Enhanced tracking both with and without cookies
Tracking algorithm that switches automatically between cookie and cookie-less tracking based on visitors' browser capabilities. 100% compliant with the recent Chrome 80 changes in third party cookies.

Multi-user access
Define new users with different roles that can access only specific campaigns from your CPV Lab Pro instance.

Email Notifications
Receive automatic notifications when your targets are not profitable or when your campaign reached a specific number of visitors in your campaings.

Increased number of Extra Tokens
Capture even more metrics from your Traffic Source or from MV Lab in order to have more data available when optimizing campaigns.

Track any cost model
CPV Lab Pro can track any cost model from Traffic Source: CPV, CPC or CPM. You have options to get costs directly from the Traffic Source or to update costs already registered.

Auto-assign Page IDs
Landing Page IDs & Offer IDs can be automatically assigned in order to save time when creating campaigns.

New Tokens added
More tokens that can be added in the Landing Page & Offer URLs to pass data from CPV Lab Pro to your pages.

PHP 7.4 Support
Support and optimizations for PHP 7.4, which makes CPV Lab Pro redirects work faster than ever.

CPV Lab Pro version 7 Features Summary

Features added in CPV Lab Pro 6.0 & 6.1 - February 2020:

Landing Page Protection Script
Protect your landers from spy tools by making them accessible only to desired visitors.

Google Ads Integration
Track Google Ads campaigns with a "no-redirect" tracking method which complies with the Parallel Tracking requirements.
Then send conversion details automatically to your Google Ads account, no need to provide the Google Ads credentials.

Traffic Sources and Affiliate Networks Catalog
CPV Lab Pro integrates with all major Traffic Sources and Offer Sources (Affiliate Networks) in order to save time when setting up campaigns. Import the desired network in 2 clicks and start your campaign!

MV Lab Multivariate Testing Tool
Multivariate testing tool designed to make it easier to test endless variations (texts, images, colors etc) of your Landing Page in order to identify the variations that work.

Support for Parallel Tracking from Google Ads
CPV Lab Pro can track Google Ads (Adwords) campaigns using the new Parallel Tracking model.
Visitors are sent directly from Google to the Landing Page, without an interim redirect page.

Bot Traffic Tracking and Blocking
Keep track of Bot Traffic in your campaigns or redirect Bot Traffic away from your offers with the configurable options available in CPV Lab Pro.

Cloaking Options
Hide your tracking links and affiliate links from visitors by using the included Cloaking features.

Redirect Methods & Hiding/Blanking/Faking referrers
Multiple redirect methods that can Hide visitors' Referrers from the networks in order to keep your traffic source private.

Features to Comply with the GDPR & CCPA Regulations
Multiple options to handle traffic from the European Union in relation to the GDPR regulations and from California in relation to the CCPA (The California Consumer Privacy Act) regulations.

CPV Lab Pro version 6 Features Summary