One of the biggest problems affiliate marketers are facing are CPA campaigns with limited targeting options.
Some ad networks only have a handful of targeting options, and won’t allow you to target based on metrics such as device resolution, or browser version. This can make it more difficult to achieve a campaign with a high ROI.
Fortunately, CPV Lab allows you to easily redirect unconverting traffic from a specific metric to an alternative offer, or even sell the underperforming traffic to a separate affiliate network to help recover the ad spend of your campaign.
And in this tutorial I will show how to do just that: use a redirect profile to send your unprofitable traffic to a different offer.
Let’s get started!
| Table Of Contents: | Section: |
| Introduction |  Go To |
| Introduction | Go To |
| Example | Go To |
| ➀ Step: 1 | Go To |
| ➁ Step 2: | Go To |
| ➄ Step 5: Adding The Domain | Go To |
| Conclusion | Go To |
Real Life Example:
For example, we can see that the screen resolution “0x0” for this campaign is unprofitable and negatively effecting this campaign.
There is a possibility that the affiliate offer is difficult to complete or see on this specific screen resolution, or many other factors
Excluding the screen resolution metric “0x0” could immediately produce a positive ROI for this campaign with very little effort.
Example Screenshot:
Unfortunately many ad networks don’t allow us to segment traffic by device resolution.
Reselling Traffic:
When redirecting unconverting traffic we have a few options.,
- Redirect the traffic to an alternative offer
- Resell this traffic
To resell uncovering traffic you could simply sign up as a publisher for a separate ad network.
Then, send the unconverting traffic from the metric to the offer that’s not converting to an alternative ad network as a publisher and get paid for impressions to help recover your ad spend.
Tutorial: Introduction
In this tutorial we’re going to show you exactly how to use CPV Lab’s Redirect Profile Tool to easily send users to separate offers based on specific metrics in your affiliate marketing campaign.
Before we start, let’s list the prerequisite you need to apply this method
- An account with CPV Lab or CPV One tracker
- A running campaign tracked with your CPV tracker
- An account to a separate ad network to resell the traffic
Step 1: Edit your CPV Lab campaign
First we’re going to change our CPV Lab campaign.
For that you can click on the campaign name from your Campaigns dashboard page or click the edit icon in our stats as shown in the image below:
Then we’re going to scroll down to the “Offers” section and click on the “Add Offer” button.
Our campaign has an offer with “share 100%” where our traffic is going. This means that all our traffic coming to this campaign will go to this offer (we don’t rotate offers!).
Then, add our alternative offer.
Important: Make sure to set the share percentage to “0% (for the second offer)
It is important that the second offer will have a share = 0% because this means it is not included in a rotation of offers. The purpose of this offer is to use it in a redirect profile.
Save the campaign by clicking the “Save Campaign” button.
**Note: Make sure you SAVE! Otherwise the new offer (second offer ) won’t show up later in the redirect profiles section.
Step 2: Create Redirect Profile
From here we’re going to create a new redirect profile.
The redirect profile is used to redirect traffic based on some conditions.
For example: if you want to redirect the users from a specific country to an offer in a different language, then you need a Redirect Profile setup in your ad tracker.
First we’re going to create a name in the “Profile name” field.
Then, we’re going to see the area that says Operator to apply between conditions, and select the “AND” ratio button.
Next we’re going to see “IF” – select redirect conditions area. We want to click the first drop down box that says “Continent“.
“Continent” is the first option we can add conditions for, but there are tens of data options based on which we can create conditions to redirect the traffic.
Then, select the metric type we want to use for our redirect conditions. Since we want to exclude a screen resolution we’re going to select “Screen Resolution“ as the data option for our condition.
Now we’re going to see a first drop down box that says “IS“. For this example we’ll leave this at it’s default setting.
The other option for this dropdown is “is not” and it is used when we want to exclude something.
Then, we’re going to select the “Select Items” drop down box.
And change the screen resolution to the resolution negatively effecting our campaign.
In the “THEN” – select redirect destination area we’re going to select the “Offer” ratio button.
Next, we’re going to pick which offer we’d like to redirect our unconverting users to. We’re going to select the offer we added earlier to redirect users with a 0x0 screen resolution to a new offer.
From here we just need to save the campaign.
When we use our CPV Lab campaign URL the redirections will take place automatically.
Step 3: Test Campaign
Now we need to double check our campaign URL.
This means that we will test the campaign URL and make sure it redirects to our “0%” offer when the screen resolution matches the conditions from the redirect profile we just defined.
To test our campaign we have to do the following:
- Get the campaign URL from the “Links and Pixels” section in CPV Lab
- Load the campaign URL in a browser
- Test with a screen resolution matching our conditions
- See if the second offer is loading
- Check the Campaign Stats to see if everything is tracked correctly.
From here we should be good to go and the redirections should take place automatically with the campaign URL from CPV Lab.
Conclusion:
Hopefully this tutorial has given you the opportunity to effectively use CPV Lab’s redirect tool correctly and utilize it for your affiliate campaigns.
This is a method to increase the performance of your marketing campaigns. Because we all know that working in affiliate marketing is all about performance!
Incorporating Redirect Profiles into your affiliate marketing strategy is a surefire way to optimize performance and increase ROI.
By using CPV Lab’s Redirect Profiles, you can easily redirect unconverting traffic, improve targeting accuracy, and monetize every segment of your campaign. Redirect Profiles empower marketers to handle underperforming metrics with precision, turning potential losses into valuable opportunities.
Start implementing Redirect Profiles today to ensure every aspect of your campaign is working toward success!
CPV Lab is an ad tracker used by affiliate media buyers who run their CPA campaigns. It is available as a self-hosted tracker or as a cloud-hosted ad tracker (CPV One). You should check it out to make sure you always have your data right and you can focus on optimizing your campaigns.
Check out this other redirect profile tutorial to understand better how this cool tool works:
Guest Author: Patrick Hill
Patrick is an affiliate marketer with 8+ years marketing experience. He was certified at Meclabs Research Institute in 2019 for value proposition development and a Photoshop designer. He has experience working as a technical support manager at a CPA network, and loves to make graphic design and programming easy for average people.
