Champions of Performance Marketing Archives

Daniel Stanica about The Great Blogging Collapse

Daniel Stanica on the Great Blogging Collapse: Why 75% of Blogs Lost Their Traffic – Part 1

August 20th, 2026 by Julia D. TL;DR: Daniel Stanica tracked 100 successful blogs from 2022 to 2026. The median blog lost 85% of its organic traffic,…

Jane Ejim from ClickDealer about tracking ecommerce offers

Jane Ejim (ClickDealer) on Scaling E-Commerce Campaigns and Why Tracking Isn’t Optional – Part 2

August 13th, 2026 by Julia D. TL;DR: Treat creatives like milk, they have a shelf life. Refresh them every two to three weeks or your audience…

ClickDealer interview on ecommerce offers for affiliate marketing

Jane Ejim (ClickDealer) on E-Commerce Affiliate Marketing: Why Conversion Rate Beats Payout – Part 1

July 30th, 2026 by Julia D. TL;DR: E-commerce affiliate marketing is creator-led and data-obsessed now, not the "coupon site and pray" approach it used to be.…

Josh Littler on Creatives, Tracking Gaps, and Using AI as a Support: Part 2

July 21st, 2026 by Julia D. In the second part of our Champions of Performance Marketing conversation with Josh Littler, CEO and co-founder of Digital Mojito,…

Josh Littler on Scaling Branded Campaigns, Why Tracking Comes First, and Not Letting Emotion Drive Your Media Buying: Part 1

Josh Littler on Scaling Branded Campaigns – Why Not Let Emotion Drive Your Media Buying: Part 1

July 3rd, 2026 by Julia D. In this episode of Champions of Performance Marketing, we sit down with Josh Littler, CEO and co-founder of Digital Mojito,…

Luke King on Affiliate Campaign Optimization, and What It Really Takes to Start: Part 2

May 22nd, 2026 by Julia D. Welcome back to Champions of Performance Marketing. This is Part 2 of my conversation with Luke King, founder of affLIFT.…

Luke King on Building affLIFT and Staying Competitive in Affiliate Marketing: Part 1

April 30th, 2026 by Julia D. We have another episode of Champions of Performance Marketing with Luke King. And I have to say, this one felt…

Alexia Chirita on Influencer Marketing: Trust, Performance, and What Brands Get Wrong

March 13th, 2026 by Julia D. Welcome to the new episode of Champions of Performance Marketing. I'm excited about this episode because we're stepping slightly outside…

Katie Mulliken on NewsBreak Advertising: Campaign Structure, Creatives, and Scaling Tips

February 5th, 2026 by Julia D. I'm so excited to kick off this new episode of Champions of Performance Marketing! This time I'm sitting down with…

Jairet explaining the second person in YouTube ads

Jairet Crum: YouTube Ads Compliance, UGC Strategy, and Long-Term Thinking for Affiliates

January 13th, 2026 by Julia D. Nearly a million dollars in revenue. One day. One product. One funnel with YouTube ads. That was Part 1 with…

Category: Champions of Performance Marketing

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