ElizabetaK, Author at CPV Lab Blog

Conversion attribution for performance marketers: which model should you use?

July 14th, 2026 by ElizabetaK You launched a campaign. The visitor saw your Facebook ad on Monday. They clicked it, browsed your landing page, and…

Conversion API explained for performance marketers: what it actually does for your campaigns

June 23rd, 2026 by ElizabetaK If you have run any kind of paid traffic in the last few years, you have probably heard of the…

Cookieless tracking for affiliate marketing: what changed and what to do about it

June 17th, 2026 by ElizabetaK Tracking used to be simple. Drop a pixel on the thank-you page, set up a cookie, and the platform did…

ROIads review 2026: AI-driven push and pop ad network with dedicated account managers

June 10th, 2026 by ElizabetaK ROIads is an AI-driven advertising network for push and pop traffic, built for affiliates running performance campaigns across dating, gambling,…

CPV One vs RedTrack: The Honest Tracker Comparison for Media Buyers (2026)

June 7th, 2026 by ElizabetaK If you landed on this page, you are probably evaluating trackers — maybe because RedTrack just raised its prices again,…

Click Loss in Google Ads: What’s Normal and How to Fix It

April 22nd, 2026 by ElizabetaK Clickloss in performance marketing: what it is, what is normal and what is not, how can you lower your click…

Mastering Meta Ads: A Practical Guide for Performance Marketers

April 2nd, 2026 by ElizabetaK Meta remains the go-to platform for performance marketers, and for good reason. The combination of massive reach, sophisticated optimization algorithms,…

iGaming affiliate networks: which ones are worth running and how to track them

March 23rd, 2026 by ElizabetaK iGaming is one of those verticals that sounds like easy money until you're actually in it. The payouts are real.…

#worldadtechday is coming with awards for ad tech industry

World AdTech Day 2026 is launching awards – and we got nominated

March 10th, 2026 by ElizabetaK Every March 27, the ad tech industry celebrates World AdTech Day. Adsterra started the tradition in 2024, and it picked…

AI for media buyers: 12 Ways to Use AI to Optimize Your Campaigns

March 6th, 2026 by ElizabetaK AI isn’t coming for your job as a media buyer, but media buyers who use AI will outperform those who…