Category: Champions of Performance Marketing

Champions of Performance Marketing is a podcast and interview series hosted by Julia Draghici, co-founder of CPV Lab & CPV One. Each episode features a conversation with a top affiliate media buyer, performance marketing agency founder, CPA network operator, or ad tech entrepreneur.

Topics covered include media buying strategy, campaign tracking and attribution, traffic source optimization, conversion rate improvement, building affiliate programs, and scaling performance marketing operations.

Guests have included founders like Luke Kling (affLIFT), Jane Ejim (ClickDealer ), Joey Babineau (Powerhouse Affiliate0, Jonathan Bouchard (media buyer), Josh Littler (Digital Mojito), Anna Gita (MaxWeb), Thomas McMahon (Clickbank), Daniel Stanica (AEO & SEO) and leading practitioners across native, push, social, and search advertising.

New episodes publish regularly. Subscribe on Spotify, or YouTube – or read the full interview articles and summaries here.

Joey Babineau from Powerhouse Affiliate

Beyond the Landing Page: Insights from Joey Babineau

May 14th, 2024 by Julia D. Champion of Performance Marketing Joey Babineau will tell his journey, his advices and tips for new affiliates, what niches to start with, what metrics to follow and how to use AI to get the best out of your affiliate marketing game