April 2nd, 2026 by ElizabetaK Meta remains the go-to platform for performance marketers, and for good reason. The combination of massive reach, sophisticated optimization algorithms,…
October 21st, 2025 by ElizabetaK Understanding how ad trackers distribute traffic between landing pages and offers is fundamental to successful affiliate marketing and paid advertising…
October 2nd, 2025 by Julia D. We have another episode of Champions of Performance Marketing. I'm thrilled to have Raanan Rosenbaum here today, whose campaigns truly…
July 19th, 2025 by Julia D. When I first discovered Parul Mehta Bhargava through her LinkedIn newsletters, where she fearlessly calls out industry fraud and shares…
July 8th, 2025 by Julia D. In the world of push notification advertising, success hinges on understanding the nuances of campaign optimization, creative testing, and data-driven decision-making.…
December 19th, 2025 by Julia D. We have another episode of Champions of Performance Marketing. I'm thrilled to share this conversation with Jairet Crum, a performance…
August 21st, 2025 by Guest Most affiliates stick to what they know: banner ads, push notifications, and text-based campaigns. But while they're fighting over the…
May 23rd, 2025 by Patrick H If you're running affiliate marketing campaigns and want to test out fresh angles, this method could surprise you. Recently, I…
March 23rd, 2025 by ElizabetaK Did you noticed how the advertising landscape is a whirlwind of constant change? New technologies, evolving consumer behaviors, and shifting…
March 18th, 2025 by Julia D. In this latest episode of Champions of Performance Marketing, we've met Florin Simovici, a renowned innovator in the affiliate marketing…
March 4th, 2025 by Alex B. Ad tracker software is a crucial tool for affiliate marketers and media buyers. It enables users to monitor the performance…
February 21st, 2025 by ElizabetaK In this second part of our Champions of Performance Marketing interview with Stefan Muehlbauer, we explore his thoughts on affiliate…
February 11th, 2025 by ElizabetaK The affiliate marketing industry's most prestigious recognition event, the 2025 Peak Awards by affLIFT, is back. This annual celebration of…
February 7th, 2025 by ElizabetaK AI-powered video creation tools have revolutionized how media buyers produce UGC (User Generated Content) ads for platforms like TikTok and YouTube. These…
