performance marketing tracking Archives

Josh Littler on Scaling Branded Campaigns, Why Tracking Comes First, and Not Letting Emotion Drive Your Media Buying: Part 1

Josh Littler on Scaling Branded Campaigns – Why Not Let Emotion Drive Your Media Buying: Part 1

July 3rd, 2026 by Julia D. In this episode of Champions of Performance Marketing, we sit down with Josh Littler, CEO and co-founder of Digital Mojito,…

Cookieless tracking for affiliate marketing: what changed and what to do about it

June 17th, 2026 by ElizabetaK Tracking used to be simple. Drop a pixel on the thank-you page, set up a cookie, and the platform did…

Jairet Crum: Scaling YouTube Ads and Direct Response Marketing

December 19th, 2025 by Julia D. We have another episode of Champions of Performance Marketing. I'm thrilled to share this conversation with Jairet Crum, a performance…