EZmob review - CPV Tracker Blog

In the review series, we are covering one of the most effective solutions for publishers and advertisers, to provide maximum value to every advertising body. Our next review is about EZmob, a veteran in the pop and push advertising industry.

EZmob, a self-serve ad network, that’s been around since 2013 connecting conversion-seeking affiliates and media buyers with premium publishers and whitelisted traffic sources. EZmob enables buyers to maximize their presence and reach their online marketing KPIs and goals.

Advertisers can launch Popunder, Push, Banner, and Native ad formats across a premium list of publishers. EZmob is aligned to a single goal: easing the process of buying targeted traffic programmatically from various publishers in one account.

EZmob’s self-serve ad platform is perfect if you need volume traffic at competitive rates that can produce real results.

EZmob’s Advertiser Features:

CPM/CPC pricing models
Full targeting suite including OS, Device, Platform, Placement, IP, and more
Suitable inventory for all verticals (Mainstream, Utilities, Mobile Content, Nutra, Gambling, and more)
Swift approval for campaigns
The minimum deposit is $50
Detailed reporting and automation rules
Conversion tracking and optimization automation
Whitelisting / Blacklisting of placements
24/7 client support via chat, email, and ticket center.

Ad Formats and pricing:

EZmob operates a variety of effective ad units that are suitable for generating conversions. The min. bids are pretty low, but competitive targeting requirements will dictate a higher bid to win traffic.

Popunders: $0.20 CPM min bid
Push ads (Android, In-Push, Calendar) $0.005 / Click
Banners Ads $0.20 CPM or $0.01 CPC
Native Ads $1.00 CPM

Optimization Automation

EZmob automates performance optimization with a set of bidding rules that saves the users the time to manually optimize campaigns and deliver high returns on marketing budgets.

Automation works on the “If This Then That” model, like the redirect profiles from CPV Lab Pro.

For example, if the advertiser buys 1,000 clicks from a specific domain and doesn’t receive a single conversion, this domain will be blacklisted automatically. If conversions start arriving even before the first thousand impressions deplete, the platform puts this domain on the whitelist automatically.

Easy Campaign Setup and Launch

Getting started with EZmob is quite easy.

After you register an account you are redirected to the advertiser account interface which will allow you to deposit your initial amount, update your profile details and chat with your account manager.

Once you’re ready to set up a campaign, click on the ‘Manage Campaigns’ button at the top of the navigation bar and you’ll be redirected to EZmob’s campaign management portal.

Targeting & Analytics

Exact targeting options allow you to hit the target audience effectively by showing them relevant ads without spending your budget on non-matching users. EZmob has more than 30 precise targeting options including OS, app type, IP, publisher, placement, and domain URL to name a few. View impressions, conversions, and other essential metrics and efficiently optimize ad campaigns to your business goals. Drill into each of the report groupings and get a detailed view of how your campaigns are performing.

Supply Partners

EZmob proud itself in the direct connection it has with the world’s top publishers for pop, push, native, and banner ad inventory. Each publisher is manually verified and allowed to deliver traffic from registered HQ domains only. Publisher inventory is scanned with a variety of traffic monitoring tools such as ClearTrust, FraudScore, and more to ensure optimal delivery to clients.

Payment models

EZmob works on a pre-payment model, which means that you need a minimum deposit (only $50 which is a very low threshold) to get your campaigns live within the same day. EZmob accepts a wide range of payment methods like PayPal, Credit Card, Paxum, Capitalist, WebMoney, Payoneer, and Wire transfer.

Check out their helpdesk or read a few case studies to make sure you check all the boxes when you launch your next campaign with EZmob.

Pros

We like EZmob because of it’s easy to use interface, welcoming and experienced account managers, detailed reporting, expansive targeting features, automation rules, and easy optimization methods. EZmob has inventory everywhere and provides its clients with a multi-screen advertising experience.

Cons

While writing this review, EZmob DSP for self-serve advertising hasn’t yet released its video formats, which are extremely popular among the vast majority of advertisers. However, the support team ensured us that video ads are to be added soon.

Sort of a conclusion…

EZmob Self-Serve DSP is the right choice for advertisers who are interested in effective media buying and generating conversions on performance offers.

The best part we saved for last, EZmob is offering CPV Lab Pro users a free deposit for new users who make their first purchase. Simply use one of the coupon codes below to gain a bonus on top of your first deposit.