Let’s start with the beginning… what are native ads and why are they called native?
That is really simple, actually…. Because they are paid ads that look like part of the organic content or media where they appear.
On websites, native ads often show up as suggested content. You’ll either find them next to or below any article you read. These native ads even show in your news feed on various social media platforms like Twitter or Facebook.
That’s not all; promoted and even search lists are other kind of native advertisement types that you can see. Native advertising has recently become one of the most effective advertising methods that’ll surely boost your overall sales.
So, want to know more about what is native advertising and its importance? Let’s wait for no further and binge on!
Why is Native Advertising so Crucial?
Well, to make things simple, native advertising allows you to speak up with your users in a way that your users prefer. And most importantly, native advertising is pretty much less annoying than those old banners and traditional advertisements. Just think of yourself looking for SEO service providers on a banner?! Funny, isn’t it? 😼
Another reason that makes native advertising important is that it can actually help you get high CTR (Click Through Rate).
And want to know an interesting fact? The higher the CTR, the more money you make, and boom your pockets.
That is why we always advice to keep track of your clicks (and all other metrics actually) with a great ad tracker like CPV Lab Pro.
Why Should You Choose Native Ads?
These ads are an effective way to get creative exposure and attract your audience. Native advertising options like recommendation widgets and in-feed shopping are popular, but you can also use this specific method to share your content. In this way, your site will be more familiar to your intended users.
But don’t be too happy! Native advertising also has its own versions of challenges, and getting the right native toning is one of those thorns on the rose. However, you can overcome this problem by making your ads fit the looks and getting the proper native toning knowledge.
Here are some of the significant reasons why you should pick native advertising as your prime advertising choice:
Engage
Your ads needn’t be fancy or too rainbow-colored to get clicks. When consumers don’t feel like they’re being sold something, they’re more likely to give a peak at your advertisements.
TIP: Always remember no one shows any interest when you approach them with direct sales. Instead, state how it’s going to help them; this will bring in cash for you!
And, of course, never miss tracking your engagement rates! Knowing this metric can make a huge difference when you optimize your campaigns. Fortunately, with CPV Lab Pro you can track not just the engagement rate, but also the clicks, views, conversions, ….. there are so many! So you will have all the data needed to optimize your native campaigns.
Gives You Better Impressions
Native advertisements drive around 74% of all ad income.
And do you know why?
It’s because advertisers are now becoming more creative and customer need-focused.
This strategy brings in more ROI and makes you a better and more recognized brand. It’s also predicted that in the upcoming years, native advertisements are going to be the “Advertising King”.
Helps You Target the Right Audience
Targeting the right audience is one of the main pillars of this gameplay.
For instance, you won’t be advertising junk foods in a fitness app, right? Because even if you do, no one’s going to go for it. Complete waste of time and money. Instead, you would advertise your food categories and options to those target audiences who enjoy them, love them, and give your product a shot. Therefore, native ads help you to target proper money in the bank, meaning: your right consumers.
What are the Most Common Types of Native Ads?
Well, native advertising has different forms, and each has its bright side. So, want to know more about the most common types of native ads? If yes! Here we’ve shortlisted them for you.
In-Feed Units
This version of native advertising is also one of the effective methods to get in the clutch with your audience. Paid search units focus on advertising for search engines. And do you know what’s interesting about this form of advertising? It’ll make the search results appear completely organic. This is one of the reasons why people are so much into this form of advertisement.
Paid Search Units
This version of native advertising is also one of the effective methods to get in the clutch with your audience.
Paid search units focus on advertising for search engines. And do you know what’s interesting about this form of advertising? It’ll make the search results appear completely organic. This is one of the reasons why people are so much into this form of advertisement.
Promoted Listings
I can assure you must have encountered this form of advertising at some point. Let’s say you are scrolling through some upcoming new gadgets on Amazon.com to make things simple for you. You’ll notice different sponsored listings popping on your home page during your search or scroll. Those pop-ups are due to promoted listings! And this form of advertising is also made in a way that appears completely organic.
Content Recommendation
This is also a lethal advertising strategy, and many digital marketers choose this form of advertising to boost their site presence. For instance, you are reading an article about native advertising (just like this one), and at the end of the article, you’ll notice there are some other recommended articles that you might like. That’s a content recommendation or recommendation widget.
Social Media Platforms Where You Can Use Native Advertising
If you want to spread your message to your audience, then social media platforms can be one of the best options. These platforms not only allow you to put your services in front of your audience but even guarantee to get in more sales. Here are some of the most popular social media platforms where you can use native advertisements to get your services recognized.
Mostly everyone is active on Facebook nowadays, and you can say this is one of the prime social platforms to make a fortune. Native advertising is pretty common in Facebook now, and it’s also bringing in more sales. So, if you want to generate some of your sales, this is the platform to launch native ads.
Twitter was one of the first networks to have these kinds of built-in advertisements. The ad brands were able to take three different kinds of ads:
- Promoted Trends ( these are news stories that pop just above the country’s Trending Topics)
- Tweet Cards (these are related to adding images, tweets, or even descriptions about certain products)
- Lead Cards (these are pretty much similar to tweet cards, but they allow advertisers to interact with the followers)
Did you know that some of those aesthetic pins on your Pinterest account are actually paid?
Yes, it’s true!
Pinterest is also a fertile platform for native advertising to harvest your products. Pinterest puts local messages on the network and makes them accessible to all of its users.
3 Golden Tips to Proceed With Native Advertising
After going through the above sections, you should now have a crystal clear idea of how native advertising can help you make money. However, how should you proceed with native advertising? Well, no worries, we’ve got you covered.
Here are some of the most effective tips to help you make a robust progression in your native advertising.
Always Go With Short and Direct Titles
“How do you become one of the best soccer play with the most effective methods and the easiest practices possible? Did you even read this huge title?
Trust me; such megalodon-sized titles will never fascinate your audience. Moreover, too many puns can distract the reader and result in a backfire. So, always keep your titles short and straight to the point.
Never Mislead Your Users; Emphasize the Benefits
False or misleading information can increase CTR, but if it doesn’t satisfy the readers’ expectations, it will “kaboom” your brand reputation. Therefore, always make sure that you serve what you promised to serve. Keep your content meaningful and stick to the facts that your audience wants to know.
Create an Urgency
If you want to get bang-on clicks, then create need and urgency in your posts. Creating positive urgency and necessity brings in more audience and thus increases clicks. However, ensure you don’t overuse them, as they’ll appear in more sales-oriented posts. Keep them natural, and you are good to go.
Bottom Line
So, after going through this 5 minutes read, you should now have a clear understanding of what native advertising is. Moreover, you should also know how this advertising method will aid you in boosting your business. Therefore, if you are someone looking forward to bringing in more sales, then the right native advertising techniques will surely come in handy.
And of course, data is power! Make sure you keep track of all your native campaigns with a great ad tracker like CPV Lab Pro!