Today, combining email marketing tracking with media buying is like finding a golden needle that can really push your business forward.
Think of it this way:
- email marketing draws your audience closer, creating a bond and a buzz around what you’re offering
- while media buying is your megaphone, amplifying your message far and wide.
Email marketing is all about getting cozy with your customers, sending them messages that feel personal, and keeping the conversation going.
It’s like having coffee with each of your customers, catching up, and letting them know what’s new. It’s a powerful tool because it turns your product into a familiar face in their inboxes.
Then, there’s media buying.
Imagine having the power to pop up on your future customers’ favorite websites, social feeds, or even alongside their search results.
That’s media buying for you.
It helps you reach into corners of the digital world where your emails can’t, grabbing the attention of potential new fans.
Merging these two strategies is like hosting a party and ensuring everyone hears about it. Your emails keep the room warm, ensuring guests have a good time and feel valued.
On the other hand, media buying goes out into the streets, inviting passersby to join in the fun.
Together, they’re a dynamic duo, working to make your product seen and loved.
This isn’t just about mixing two techniques; it’s about creating a vibe that resonates across every digital touchpoint.
It’s smart, strategic, and, frankly, makes a ton of sense. By doubling down on both personal connection and broad reach, you’re setting your business up not just to grow but to thrive.
The introvert at the party
Keeping the conversation going, let’s not overlook a key player in this marketing party: tracking.
Imagine sending out all these great, personal conversations through email and shouting from the digital rooftops with media buying, but not knowing who came to the party and what snacks they liked.
That’s where tracking steps in—it’s like your savvy host who keeps tabs on everyone’s favorite tunes and conversations, ensuring the vibe stays lively and the guests feel heard.
Tracking your emails isn’t just a nice-to-have; it’s crucial. It tells you who opened your emails, who clicked on what, and what eventually led them to take action. This information is gold. It’s like understanding your guests’ language, allowing you to tailor your approach so your next invitation is even more enticing.
But how do you keep track of all this while managing your expansive guest list (aka your audience) across both email and media buying?
Enter CPV Lab. This platform isn’t just another tool in your belt; it’s the master key to unlocking a deeper understanding of your marketing efforts.
CPV Lab is the ultimate event planner for your marketing strategy. It helps you set up your campaigns by pinpointing exactly where your invitations (emails) are being sent, tracking RSVPs (clicks and conversions), and giving you a clear report on who’s attending (engagement and conversion metrics).
With CPV Lab and its cloud version, CPV One, you’re not just blasting messages into the void and hoping for the best. You’re crafting meaningful, informed conversations that are guided by what your audience cares about the most.
Integrating CPV Lab with your email and media buying strategy does more than improve attendance; it enhances the quality of every interaction. It gives you the insights to understand what makes your audience tick, which messages they vibe with, and how you can keep refining your strategy to meet them where they are.
As we continue to peel back the layers of a successful digital marketing strategy, tracking emerges not as an optional extra but as a cornerstone of effective outreach.
With tools like CPV Lab, you’re not just guessing what works; you’re seeing it, A/B testing it, measuring it, and optimizing it in real-time. This isn’t just smart marketing; it’s marketing that listens, learns, and leverages every piece of data to ensure your message doesn’t just reach your audience but truly resonates with them.
Let’s see how we can track media buyer campaigns and A/B test the email campaigns.
Scenario A: A/B Testing Multiple Landing Pages via Email Segmentation
Objective:
Determine your product or service’s most effective landing page variant through A/B testing targeted email campaigns.
Hypothesis:
By directing different segments of your email list to unique landing pages, we can identify which landing page results in higher conversion rates based on specific user behaviors and preferences.
Execution:
- Step 1: Segment your email list based on criteria such as past engagement, demographic data, or purchase history. This segmentation forms the basis for a diversified yet controlled experiment.
- Step 2: Create a series of landing pages, each with distinct elements that you hypothesize will influence conversion rates (e.g. different value propositions, imagery, or call-to-action placements).
- Step 3: Create a follow-up email campaign in CPV Lab with links to these landing pages, distributed according to a predetermined share percentage to ensure a balanced exposure across your audience segments. In our case, it will be 50%
- Step 4: Follow the instructions from the image below
- Step 5: Monitor and collect data on user behavior, from email engagement (click-through rate) to landing page actions (conversion rate).
Scenario B: A/B testing Diverse Email Messaging with Varied Destination Strategies
Objective:
Explore the impact of different messaging strategies and call-to-action destinations on user engagement and conversion rates with A/B testing.
Hypothesis:
Varying the copy and directness of the email (landing page vs. direct offer) will significantly affect the user’s decision-making process and overall conversion rates.
Execution:
- Step 1: Design two different emails:
– email one is sending to some landing pages
– email two is sent either directly to the offer, to other landing pages, or to the same landing page, but you use a different copy in the email - Step 2: Create two emails in the campaign with the add Email Button in the platform
– in the Mail provider, you setup your CTAs in the first email by replacing the XXX with 1
– for the second email, you replace the XXX with 2 for the links used in the email.
This way, you will test how each of the two emails performs.
This is a way to split test 2 (or multiple) email sequences. You may use different copies in the email and want to test which one works better.
Of course, the CTAs in the emails can go to a specific landing page (without rotating them) if you want that.
- Step 3: Launch the campaign and carefully monitor open rates, click-through rates, and, ultimately, conversion rates from each approach.
Conclusion
Combining email marketing and media buying can significantly boost your business.
Email marketing helps build a close relationship with your customers by providing personalized communication. It makes your brand a familiar presence in their inboxes.
Media buying, on the other hand, extends your reach, placing your message on websites, social media, and search results where potential new customers are active.
Together, these strategies ensure that your message not only reaches a wide audience but also resonates on a personal level.
However, tracking and analysis are key to making the most of these strategies. You need to know who is engaging with your emails and how your ads are performing.
That’s where CPV Lab comes in.
It’s not just another tool; it’s a critical solution that enables you to track your marketing efforts comprehensively.
With CPV Lab, you can track which emails are opened, which links are clicked, and how these actions lead to conversions. This data is invaluable. It allows you to tailor your marketing efforts to what your audience responds to best.
Starting a free trial with CPV Lab could significantly enhance your ability to track and analyze your email marketing and media buying campaigns. It lets you set up and monitor campaigns efficiently, providing insights into what’s working and what’s not. This means you can make informed decisions and refine your strategy for better results.
Start your CPV Lab free trial now. It’s an opportunity to see firsthand how it can streamline your marketing efforts and increase your conversions.
