Did you noticed how the advertising landscape is a whirlwind of constant change? New technologies, evolving consumer behaviors, and shifting privacy regulations demand a relentless focus on adaptation.
That’s why we’re thrilled to join the celebration the World AdTech Day on March 27th.
CPV Lab Pro and CPV One ad trackers proudly stand with Adsterra and the AdTech community to celebrate it, acknowledging the transformative impact of advertising technology.
March 27th marks World AdTech Day, a time to recognize the brilliant individuals and revolutionary technologies shaping the future of advertising.
Gone are the days of simple banners and guesswork – today’s AdTech landscape is a vibrant mix of creativity, data, and precision.
What is World AdTech Day?
Every year on March 27, the AdTech community unites to celebrate World AdTech Day, a global tribute to the technological advancements, visionary minds, and groundbreaking innovations shaping the future of advertising technology.
This day highlights the power of data-driven marketing, automation, and cutting-edge advertising solutions that revolutionize how businesses connect with consumers. More than just an industry milestone, it’s a chance to reflect on the progress made, discuss current trends, and look ahead to the future.
The power of World AdTech day
Advertising technology has become more than clicks and conversions. It’s now the backbone of how businesses connect with their audiences in meaningful and impactful ways. #WorldAdTechDay shines a spotlight on the key elements:
- Ingenuity: From AI-powered targeting to seamless ad delivery, AdTech fuels campaigns with unprecedented intelligence.
- Connection: AdTech bridges the gap between brands and consumers, fostering genuine engagement.
- Experience: Personalized ads, immersive formats, and data-driven insights elevate the whole user experience.
- Tracking: from cookie less and Server to Server (S2S) tracking, all the campaigns are now accurately tracked in a single dashboard.
The people behind the progress
Behind every cutting-edge adtech solution stands a team of dedicated professionals. World AdTech Day honors the:
- Programmers meticulously turning ideas into code.
- Data Scientists unlocking insights within mountains of information.
- Media Buyers strategically placing ads for maximum impact.
- AI Engineers teaching machines to refine campaigns.
- Visionary Leaders guiding the industry towards a more innovative future.
A Brief History of World AdTech Day
Born from the need to celebrate innovation and progress in advertising technology, World AdTech Day started in 2024, when it was launched by Adsterra (and we are super proud to have been part of that inaugural event!)
Now, #WorldAdTechDay is an annual event, celebrated every March 27.
Over the time, this day has gained global recognition, with marketers, advertisers, and tech leaders participating in discussions, online events, and knowledge-sharing initiatives.
Our AdTech journey
We’re deeply rooted in the AdTech space, and we’re proud to celebrate the inaugural World AdTech Day. Our journey began years ago with the self-hosted affiliate marketing tracker CPV Lab, when tracking affiliate marketing campaigns was done mostly with spreadsheets.
Today, we’re thrilled to support CPV Lab and CPV One (cloud hosted tracker) users, who track more than 40 million events per month. With our solutions for tracking and multivariate testing with MV Lab , every click matters, and no opportunity is missed!
Now you can track and optimize your campaigns with accurate data about:
- visitors, clicks, click through rate and conversions
- engagement rate, conversion time
- revenue and cost
- bot and proxy filtering
- email marketing
With AI included in almost every business, everybody knows that data is the fuel used by AI to provide good results.
Data is the new gold coin in all the fields now, and in marketing is more powerful than ever!
The heart of AdTech: where we align
At CPV Lab and CPV One, we understand that succeeding in today’s dynamic marketing environment requires embracing the foundational principles that power AdTech:
- Data-Driven Precision: In the AdTech world, data is king. Our solutions are built on a robust analytics foundation, empowering marketers to make informed decisions based on real-time insights. From audience targeting to campaign optimization, we help businesses unlock the potential of their data for maximum efficiency and ROI.
- Automation & Efficiency: AdTech is synonymous with streamlining processes and maximizing resources. Our platform prioritizes intuitive workflows and intelligent automation, freeing marketers’ time to focus on strategic initiatives and creative breakthroughs.
- User-Centric Design: The best AdTech solutions strike a delicate balance between business goals and respect for the end-user experience. We believe in crafting interfaces and solutions that are not only powerful but also enjoyable to interact with, fostering positive brand perceptions.
- Embracing Emerging Technologies: Staying ahead in the AdTech space means having a finger on the pulse of advancements like artificial intelligence, machine learning, and predictive analytics. Our team is dedicated to exploring how these technologies can be responsibly integrated into our offerings, giving our clients a competitive edge.
Our commitment to the future of AdTech
We’re proud to be active participants in the vibrant AdTech community. From attending conferences to collaborating with thought leaders, we’re committed to continuous learning and knowledge sharing.
Celebrating Progress, Shaping the Future
World AdTech Day is more than a celebration; it’s a marker of our collective journey, a time to reflect on how far we’ve come and the exciting horizons ahead.
CPV Lab Pro and CPV One marketing tracker remain dedicated to delivering the precision and innovation that propel your campaigns forward.
Here’s to our continued collaboration and the vast potential of the AdTech landscape.
Happy World AdTech Day – here’s to making every click, every campaign, and every creative count!
We have recently released some very cool updates to our CPV trackers!
We invite you to explore the new version and join the conversation about World AdTech Day wherever you are active: social media, emails, friends!
We are in this together! You are as much part of the AdTech day as we are!
How Can You Participate?
📌 Join the conversation on social media using #WorldAdTechDay to share your insights and predictions.
📌 Engage with industry webinars and live discussions hosted by AdTech companies and experts.
📌 Recognize top innovations and leaders, celebrating those who are pushing AdTech forward.
#worldadtechday
