Affiliate tracking platforms are important for successful affiliate marketing in a fast-growing industry. Every day, myriad campaigns are launched, each fighting for a market share.
How do you find the platform that suits your needs in this fast-growing world? Let’s delve into the critical factors that will guide you in making an informed decision.
This article talks about the top affiliate tracking platforms and their unique features. We will also discuss the advantages and disadvantages of each platform. This will help you make the right choice based on your needs.
What is an affiliate tracking platform?
Affiliate marketing has become a thriving industry. Businesses and individuals use partnerships to increase sales and revenue. And performance marketers and affiliate marketers are in high demand for these partnerships.
An important tool for helping performance marketers with their campaigns is an affiliate tracking platform.
An affiliate tracking platform is a software tool. It helps businesses track and manage their affiliate campaigns efficiently in one place.
Affiliate tracking platforms automate the tracking and reporting of campaigns performance, sales and conversions. They help make things go more smoothly and provide useful information about how well your affiliate marketing campaigns are doing. Plus you can optimize and do split testing for landing pages and offers very easily.
This includes information about mobile, GEOs, bots, click-through rates, conversions, commission payouts, and more.
Top 5 Affiliate Tracking Platforms
To do well in affiliate marketing, it’s essential to choose the right tracking platform. We have compiled a list of the top 5 affiliate tracking platforms, known as industry leaders. These platforms have various features and capabilities to assist you in launching and managing successful affiliate campaigns.
CPV One: Your Comprehensive Tracking Solution
CPV One is a well-known conversion tracker that is reliable and efficient in digital marketing. The platform operates on the cloud, making it easy to use and integrate with many ad platforms and traffic sources. Here’s a detailed analysis of CPV One:
Pros and Cons:
CPV One has over 10 years of experience (with their self-hosted solution, CPV Lab). They have tracked millions of campaigns, proving their reliability and expertise.
Versatile Tracking Capabilities:
The platform offers versatile tracking capabilities. It captures essential performance metrics that aid in optimizing campaign strategies.
CPV One is designed with user convenience in mind. It offers real-time data access and detailed reporting through a user-friendly interface.
The platform offers affordable pricing options. It is coupled with a supportive onboarding process, making it a cost-effective choice for marketers.
Complex Setup for Certain Features:
CPV One offers a range of features. But setting up some of the advanced functionalities can be complex.
Initial Learning Curve:
Newcomers to the platform might face a learning curve initially, as they get accustomed to the various features and functionalities.
Here are some of the standout features of CPV One:
|Multi-Channel Tracking||Track and optimize campaigns from various channels, including PPC, CPV, email marketing, social ads, and more, all on one central platform.|
|Mobile Tracking||Stay optimized for mobile with 20+ mobile metrics to gain insights into campaign performance on mobile devices.|
|In-Depth Stats and Reports||Access detailed data on ads, keywords, pages, and offers, along with revenue data, to optimize profits and ROI. The platform provides 30+ click, conversion, and revenue metrics.|
|Multivariate Testing (MV Lab)||Conduct multivariate testing to test multiple variations of landing pages from a single page, enabling data-driven decisions for optimization.|
|API Integrations||Integrate with various platforms such as Facebook CAPI, TikTok, Google Ads, Bing Ads, and CJ Affiliate to pass conversions back to the source.|
|Customizable and Controlled Internal Linking||Create specific internal linking structures based on your needs to direct visitors to targeted landing pages, offers, or paths.|
|Cloaking Options||Choose from various options to disguise affiliate link URLs provided by affiliate programs.|
|Affiliate Network Integration||CPV One is compatible with a wide range of affiliate networks, with many predefined networks already available for seamless integration. Users can also define custom networks based on their specific requirements.|
|Multi-User Access||Enable multiple team members to access and update campaign information, improving collaboration and productivity within your organization.|
|Split testing landing pages and offers||Easily split traffic to landing pages or offers, depending on your needs and results.|
|Bot and Proxy Detection||Filter traffic and detect bots and proxy visitors to ensure accurate tracking and redirect traffic based on specific rules.|
CPV One integrates seamlessly with various platforms, offering:
- Seamless integration with more than 200 affiliate networks and traffic sources.
- Supports third-party tools integration for streamlined workflow.
- Integrations via API with Facebook, Google, Microsoft ADS, TikTok, CJ Affiliate and Clickbank.
CPV One offers a range of pricing options to cater to different user needs, including:
- Free Trial: Users can test out the platform’s features with a free trial to see if it works for them.
- Customized Plans: CPV One provides customized plans for various users to meet their unique business needs, while keeping costs low.
- Money-Back Guarantee: The platform offers a 30-day money-back guarantee (with a 20% retention fee for operational costs, safeguarding user investments.). The only tracker (as far as I know) with a money back guarantee in place!
💡 Key Takeaway: CPV One is one of the best affiliate tracking platforms that helps simplify your marketing campaigns and increase your profits. It has more than ten years of experience in the industry by helping affiliate marketers track their campaigns with CPV Lab self-hosted ad tracker.
The platform is cloud-based. It tracks your campaigns with internal tracking mechanisms and combines data from over 200 ad platforms and traffic sources.
The interface is easy to use and provides real-time data and detailed reports. It benefits affiliate marketers, digital marketing agencies, and e-commerce businesses. CPV One helps users increase profits by finding the optimal mix of landing pages, offers, and ads. This enables data-driven strategies and quick decision-making for better results.
Voluum: A Comprehensive but Pricey Ad Tracking Solution
Voluum is a popular ad-tracking software. It works with more than 70 ad platforms. It helps you manage your advertising campaigns in one place. Despite its robust features, it has a hefty price tag and certain limitations.
Pros and Cons:
Detailed Data Collection:
Voluum collects detailed data on visitors and conversions, helping users find profitable combinations of traffic, ads, landing pages, and offers.
Advanced Optimization Features:
The platform provides advanced optimization features, including Traffic Distribution AI. This way it directs more traffic to better-performing offers and landing pages.
Voluum facilitates the automation of various tasks, such as passing conversions, pausing & activating campaigns, and setting auto-rules & alerts, saving time and effort.
Voluum is known for its expensive pricing structure. This might be a significant drawback for users with a limited budget.
Users have reported difficulties in obtaining the necessary support. This can be a hindrance, especially for newcomers.
The platform imposes limitations on the number of campaigns included in their plans. This can restrict scalability for larger businesses.
Here are some of the standout features of Voluum:
|Automizer||Integrates with your ad platforms, allowing you to control all your digital marketing campaigns directly from the ad tracker.|
|Traffic Distribution AI||Helps in optimizing campaigns for better performance by redirecting more traffic to the offers, landing pages, or entire campaign flows that perform the best.|
|Anti-Fraud Kit||Protects your budgets by detecting invalid traffic and blocking bot activity.|
|Mobile Notifications||Allows you to stay informed about your campaigns’ status and performance, even when you are away from your desk.|
|Collaboration Tools||Beneficial tools offered by Voluum if you work in a team.|
|Scheduled Reports||Enables you to automatically generate and send reports at specific times.|
Voluum integrates seamlessly with various ad platforms, offering features like:
- Users can control all digital marketing campaigns from the ad tracker, offering a centralized solution for campaign management.
- The platform supports team collaboration through features like additional users, workspaces, and shared reports, facilitating smooth workflow and coordination.
Voluum is known for its high pricing structure, which includes:
- Monthly Fees: Users are required to pay monthly fees, which can escalate as traffic to campaigns increases.
- Additional Costs: Depending on the plan chosen, users might incur additional costs (overages), adding to the overall expense of using the platform.
💡 Key Takeaway: Voluum, despite its comprehensive features and integrations, comes with a hefty price tag and limited support, making it a less favorable option for those with budget constraints. The limitations in the number of campaigns included in their plans can also be a restricting factor for businesses looking to scale. However, for those who can overlook the cost factor, Voluum offers detailed data collection and advanced optimization features, making it a powerful tool for ad campaign management.
ClickMagick: Good Tracking & Attribution Solution
ClickMagick is one of the good affiliate tracking platforms for tracking and attribution in online advertising. It provides accurate and reliable data. ClickMagick is a reliable source because ad platforms and GA4 are less reliable now. You can use it to get accurate data and useful insights for improving your campaigns. It’s like having an expert by your side.
Pros and Cons:
Over nine years of innovation with billions of clicks processed.
Cross-Device Tracking and Advanced Attribution Modeling:
Offers true cross-device tracking and advanced attribution modeling.
Good customer support
Exceptional customer support with live chat, onboarding calls, and Zoom support.
Setup Complexity for Advanced Features:
Potential complexity in setting up advanced features.
Potential Overwhelming Feature Set for Newcomers:
The sheer amount of features might be overwhelming for newcomers.
Here are some of the standout features of ClickMagick:
|Good Cross-Device Tracking||Ensures accurate tracking and optimization of marketing strategies, even when users switch between different devices.|
|Advanced Attribution Modeling||ClickMagick offers techniques such as Linear, Position-Based, and Time-Decay models for attribution modeling.|
|Reduce Wasted Ad Spend||ClickMagick’s Click Shield™ prevents wastage of advertising budget by blocking bots, competitors, and excessive ad clicks.|
|Track Phone & Other Offline Sales||Allows for easy and accurate tracking of offline conversions, linking them back to the specific ad or promotional material that generated the customer.|
|Good for Affiliate Marketers||Integrated with over 100 affiliate networks.|
|Bot Filtering||ClickMagick’s extensive experience in battling bots as direct response marketers ensures high-quality traffic filtering.|
- Seamless integration with all ad platforms and apps you use.
- Thousands of other integrations are available via Zapier.
- Facilitates server-to-server tracking with over 100 affiliate networks.
💡 Key Takeaway: ClickMagick offers tools that help marketers track, analyze, and improve their marketing efforts. It is a powerful tool for affiliates, advertisers, and small businesses. ClickMagick has features like tracking, filtering out bots, and real-time analytics. By tracking and analyzing data, it helps them get the most out of their advertising.
RedTrack: Comprehensive Tracking Solution
RedTrack is a tool that tracks ads and automates your marketing. It ensures accurate tracking of revenue to ads. You can scale your ROI and automate different parts of your marketing campaigns with RedTrack.
Pros and Cons
Cutting-Edge Tracking Technology:
Hyper-accurate server-side & client-side tracking.
In-Depth Analytical Reports for Ad Optimization:
Comprehensive reports and insights to scale winning ads.
Advanced Automation Tools for Efficient Ad Management:
Automation toolset to get rid of manual stalking of ads.
Team Collaboration Enhanced with Diverse Access Levels:
Collaborative team workspace with different access levels.
Wide-Ranging Integration with Key Industry Platforms:
Over 200 integrations with ad channels, e-commerce platforms, and affiliate networks.
Insufficient Information on Potential Downsides:
The website doesn’t give clear details about possible drawbacks.
May Require Further Investigation through User Reviews:
You may need to do more research or read reviews from users.
Here are some of the standout features of RedTrack:
|Hyper-accurate server-side & client-side tracking||Ensures accurate attribution of all ad revenues, providing a clear view of costs, spendings, and revenue. Reliable tracking even after the iOS 14 update.|
|Custom Reports||Create custom reports to monitor ad spend, returns, and revenue. Provides insights about the customer journey and supports various attribution models.|
|Automate Routine Operations||Create rules to automate operations like blocking bad placements or raising the budget for winning campaigns. Works for platforms like Meta (Facebook), Google, TikTok, and Taboola.|
|Partnership Portal||Track, analyze, and scale beyond paid ads. Work with publishers, referrals, and influencers using one tool, ensuring data accuracy and attribution consistency.|
|Reports and Insights||Understand what delivers ROI, block losing combinations, and scale winning ads. Create custom reports and gain insights about the customer journey using various attribution models.|
|Team Workspace||Collaborate effectively with your team by sharing reports and assigning different access levels to team members.|
|200+ Integrations||RedTrack offers integrations with ad channels, e-commerce platforms, affiliate networks, and more. Build custom cases with RedTrack API for a personalized experience.|
- One-click turnkey integrations with various platforms for streamlined operations.
- It can integrate with popular platforms such as TikTok Ads, Google Ads, Microsoft/Bing Ads, ClickBank, ClickFunnels, and more.
- API access to build custom cases and ensure data accuracy & attribution consistency.
They have separate pricing for affiliates and advertisers.
💡 Key Takeaway: RedTrack.io is one of the affiliate tracking platforms that accurately attributes revenue to ads using server-side and client-side tracking. It is designed for media buyers, digital marketing agencies, and e-commerce businesses. It offers many useful features like automation tools and detailed reporting to improve ROI and make campaign management easier. RedTrack.io is a reliable tool for scaling and optimizing your marketing strategies. It promises a seamless and data-driven approach to ad tracking and attribution.
BeMob: The One-Stop Solution for Ad Tracking
BeMob is a comprehensive ad-tracking software that caters to the needs of media buyers and affiliate marketers. It offers a centralized platform to manage online advertising challenges efficiently.
Pros and Cons:
BeMob allows you to track all your ad campaigns in one place, offering a unified solution to online advertising challenges.
BeMob comes equipped with features like seamless redirects, fraud protection, and automatic optimization to enhance your campaign’s performance.
The platform facilitates collaboration through features like workspaces and shared reports, allowing for smooth team coordination and affiliate management.
BeMob offers a multi-language interface and support, making it accessible worldwide.
Learning Curve for Beginners:
Like any advanced tool, BeMob might have a learning curve, especially for individuals new to ad tracking software.
Potential Additional Costs:
Depending on the plan chosen, users might incur additional costs for accessing premium features.
Here are some of the standout features of BeMob:
|Automatic Optimization||BeMob uses data-driven decisions to streamline operations and enhance campaign performance.|
|Fraud Protection||Offers tools to detect and block bots, ensuring high-quality human traffic.|
|Customizable Settings||Allows users to personalize their workspace according to their preferences, enhancing the work experience.|
|Cookieless Tracking||Supports no-redirect tracking for platforms like Facebook, Google, and Bing, offering a more streamlined tracking experience.|
BeMob integrates seamlessly with various traffic sources, offering features like:
- Users can launch and stop campaigns directly without logging into traffic source accounts, saving time and effort.
- BeMob allows for the creation of different roles and permissions to build a company structure within the platform.
- The platform supports multi-funnel tracking, facilitating comprehensive campaign analysis.
BeMob offers a range of pricing options to cater to different user needs, including:
- Free Plans: For beginners, BeMob offers free plans along with competitive pricing structures for more advanced features.
- Complex Pricing: BeMob offers many add-ons, and the pricing is not always what you think you may pay when you start using it. At the of the day the costs can be even 3 or 4 times higher.
💡 Key Takeaway: BeMob emerges as a robust solution for media buyers and affiliate marketers seeking to streamline their online advertising efforts. The platform offers a centralized solution with advanced features like fraud protection and automatic optimization, facilitating a more efficient and effective campaign management process. However, it’s limits for the Free and Professional plans, make it a tracker with very few features available if you are starting out.
Final Thoughts about Affiliate Tracking Platforms
Affiliate marketing is a powerful channel. When choosing an affiliate tracking platform, there are important things to think about. Here are some key aspects to remember before making your decision: .
- A good affiliate tracking platform should provide detailed reports and data on important metrics. These metrics include clicks, conversions, and revenue. This information helps you measure campaign success. It also enables you to identify top-performing landing pages and offers combinations. You can use an ad tracker to make data-driven decisions to improve your campaigns.
- Consider how well the platform works with your current systems and software. When selecting a platform, ensure it easily works with popular e-commerce, CRM, and marketing tools. Seamless integration will streamline your processes and ensure smooth operations.
- When choosing an affiliate tracking platform, consider customization, reporting, integration, affiliate management features, and scalability. This will ensure the success and growth of your affiliate campaign.
- When picking a platform, ensure it allows you to detect bot and proxy traffic and also to be able to split test your landing pages and offers easily
- Multi-user access – to share reports/campaigns with team members
Affiliate tracking platforms are essential for any online business running campaigns online. You can find an ad-tracking platform to optimize your affiliate campaigns and track your commissions in any niche.
Which is the best affiliate tracking platform for your business? We have compiled a list of the top platforms in the industry to help you find the answer. Many options are available, but we’ve narrowed down the best ones for you.
These platforms have special features to help you track your affiliate campaigns and commissions. So, which affiliate tracking platform is the best for your business? You tell us!
Author: Elizabeta Kuzevska
Elizabeta is a certified Digital marketer and Email strategist. With 15+ years of experience in digital marketing, she helps B2B companies boost their online presence through digital strategies, strategic email marketing, & SEO content marketing. As founder and CEO of Online Marketing Academy and co-founder of Lead Gen Marketing, she is passionate about learning from and supporting others.