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CPV Lab Blog

Tag: conversion tracking

Conversion attribution explained

Conversion attribution for performance marketers: which model should you use?

July 14th, 2026 by ElizabetaK You launched a campaign. The visitor saw your Facebook ad on Monday. They clicked it, browsed your landing page, and…
Conversion API - CAPI

Conversion API explained for performance marketers: what it actually does for your campaigns

June 23rd, 2026 by ElizabetaK If you have run any kind of paid traffic in the last few years, you have probably heard of the…
cookieless tracking

Cookieless tracking for affiliate marketing: what changed and what to do about it

June 17th, 2026 by ElizabetaK Tracking used to be simple. Drop a pixel on the thank-you page, set up a cookie, and the platform did…
Postback URL Tracking

Postback URL Tracking: The Complete Guide for Affiliate Marketers

June 3rd, 2026 by Alex B. Conversion tracking is harder than it used to be. Cookies get blocked. Pixels fail to load on mobile. iOS App…
Jonathan Bouchard about affiliate email marketing

Email Marketing Success: Strategies for Explosive Growth

December 11th, 2024 by Julia D. Email marketing is one of the most effective tools in an affiliate marketer's arsenal, but standing out in crowded inboxes…
Master Email Marketing tracking

Master Email Marketing Tracking Techniques: Expert Guide

July 16th, 2024 by ElizabetaK Email marketing is a key piece of any winning marketing game plan. It lets companies talk straight to their people,…
How to use AdPlexity for mobile and track affiliate marketing campaigns

Super Adplexity Tactics 101

June 22nd, 2024 by Patrick H Are you tired of wasting time and money on campaigns that just don't perform? Imagine being able to effortlessly pinpoint…
Tracking cookies - privacy first

The Evolution of Cookie Tracking: Adapting to a Privacy-First World

May 24th, 2024 by ElizabetaK In the early 2000s, an avid book lover named Jane noticed something intriguing while browsing her favorite online bookstore: the…
Affiliate marketing trends for ecommerce

Affiliate Marketing Trends in 2023 for E-Commerce

February 10th, 2023 by Julia D. Find out what are the affiliate marketing trends in 2023 for an ecommerce business.
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