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CPV Lab Blog

Author: Julia D.

Julia Draghici is the CEO and Co-founder at CPV Lab marketing tracker. She has 5y+ experience in performance marketing tracking and optimization, especially in affiliate marketing. Also with more than 15y+ experience in software and business development, she has vast knowledge on different areas of a business development cycle.
Ad Tracking Secrets for Performance Marketing

Ad Tracking Secrets for Performance Marketing: Raanan Rosenbaum’s Non-Negotiable Rules for Media Buyers

November 3rd, 2025 by Julia D. In part one of our conversation with Raanan Rosenbaum, we explored his unconventional journey from the jewelry industry to success…
Raanan Rosenbaum: Scaling Campaigns to Agency Success

Raanan Rosenbaum: From Jewelry to Performance Marketing Success

October 2nd, 2025 by Julia D. We have another episode of Champions of Performance Marketing. I'm thrilled to have Raanan Rosenbaum here today, whose campaigns truly…
Parul Mehta Bhargava: I feel my expertise personally lies in that area where I can guide affiliates on how to choose an affiliate network and how to choose the right campaign

“Stop Chasing Highest Payouts”: Parul Mehta Bhargava Reveals What Really Matters in Affiliate Marketing

July 19th, 2025 by Julia D. When I first discovered Parul Mehta Bhargava through her LinkedIn newsletters, where she fearlessly calls out industry fraud and shares…
Push Notification Advertising: Pierre Bertin’s Expert Guide

Push Notification Advertising: Pierre Bertin’s Expert Guide

July 8th, 2025 by Julia D. In the world of push notification advertising, success hinges on understanding the nuances of campaign optimization, creative testing, and data-driven decision-making.…
Pierre Bertin describes one of the biggest mistakes affiliates make when testing push traffic.

From Google to Push Traffic Mastery: How Pierre Bertin Built Long-Term Success in Alternative Traffic Sources

June 16th, 2025 by Julia D. In the new episode of the Champions of Performance Marketing, I sat down with Pierre Bertin, Head of Business Development…
Teodor-list management

Email Marketing Strategies Part 2: Unsubscribers, List Management, and Advanced Email Marketing Tactics

May 28th, 2025 by Julia D. In this second part of our interview series with Teodor Mincu, founder of MessengerOS, we explore essential aspects of email…
Jitendra Vaswani is an affiliate marketer, SEO expert, blogger, author, and speaker

The Future of Affiliate Marketing: Insights from SEO Expert Jitendra Vaswani

April 14th, 2025 by Julia D. In this new episode of Champions of Performance Marketing , we sat down with Jitendra Vaswani, a remarkable figure in…
affiliate fraud

How TrafficManager’s CEO Fights Affiliate Fraud

March 28th, 2025 by Julia D. The second part of our exclusive interview with Florin Simovici is now available. In this compelling continuation of our Champion…
Cash-on-Delivery Revolution - Florin Simovici

Cash-on-Delivery Revolution: How Traffic Manager Powers 80% of European Affiliate Networks

March 18th, 2025 by Julia D. In this latest episode of Champions of Performance Marketing, we've met Florin Simovici, a renowned innovator in the affiliate marketing…
Stefan Muehlbauer interview

The Three Essential Roles Every Successful Affiliate Program Needs

January 30th, 2025 by Julia D. Welcome to a new interview part of Champions of Performance Marketing series, that is soon to be a regular podcast.…
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