EpicAds.Net Review: Is This Push and Pop Network Worth Testing?

Push and pop networks all sound the same on the surface. Billions of impressions. Premium traffic. The lowest CPCs in the market. Every network says it.

The real question is not what they claim. It is whether the traffic actually converts for your offer, whether the targeting is granular enough to optimize, and whether you can get clean data out of it through your tracker.

We took a proper look at EpicAds.Net – a relatively new push, InPage, and pop network that has been getting attention in affiliate circles. Here is what we found.

In this review:

• What EpicAds actually is and how it works
• The three ad formats and who they suit
• Traffic volume, GEOs, and realistic expectations
• Pricing, payments, and the one thing to verify before depositing
• How to track EpicAds campaigns with CPV Lab and CPV One
• Who should test it and who should keep scrolling

What Is EpicAds.Net?

EpicAds.Net is a self-serve advertising network run by Epic Ads Ltd, a UK-registered company. It came out of closed beta in mid-2024, which makes it younger than the established players like PropellerAds or RichAds – something worth keeping in mind when you weigh the track record.

One structural feature that stands out: a single account works as both advertiser and publisher. You can switch between buying traffic to promote your offers and monetizing your own sites or apps from the same dashboard, no second sign-up needed. For anyone who does both, that is a genuine convenience.

The interface runs in English and Russian. Support is available 24/7.

The Ad Formats: What You Get

EpicAds focuses on three core formats. Secondary options exist (Direct Touch, Banner, Native) but these three are where the real volume lives:

Push Notifications

Clickable alerts delivered to a user’s device, even when they are not actively browsing. Big volumes, low cost, and the subscriber base skews heavily toward Tier-2 and Tier-3 markets. Users have opted in to receive these, which means some baseline engagement – but intent varies widely by GEO and vertical.

InPage Push

Visually identical to push notifications but rendered as an on-page element rather than a system notification. The key advantage: no opt-in required, which means it works on iOS and across all browsers. If iOS reach matters to your campaign, InPage is the format to use.

OnClick (Popunder)

The most aggressive format. A click anywhere on a publisher page opens your landing page in a new tab. Massive volume, very low CPC, easy to scale. Also the most intrusive – users did not ask to see your page. For the right offer, pop can be extremely profitable. For brand-sensitive campaigns, it is not the right tool.

Being honest about what this lineup is: push and pop are high-volume, lower-intent formats. They work well for the right offers and the right GEOs, but they are not premium placements. There is no banner-at-scale, native-at-scale, or video here. If format variety is important to your testing strategy, that is a real limitation.

Traffic Volume and GEOs – What to Realistically Expect

EpicAds reports approximately 14.6 billion impressions and 27 million clicks per day across 255 countries. Treat any network’s self-reported traffic numbers as directional rather than exact – the shape of the traffic is more useful than the headline figure.

The honest picture: EpicAds is strongest in Tier-2 and Tier-3 GEOs. India, Indonesia, Brazil, Pakistan, and various African markets consistently come up as the volume leaders, with minimum CPCs starting around $0.002-0.003.

Tier-1 inventory (US, Canada, Western Europe) exists but is thinner and more expensive, and it is not where the network’s competitive edge lies. If premium Western traffic is your primary source, EpicAds works better as a supplement than a replacement.

For media buyers targeting Tier-2/3 with push and pop: EpicAds is worth a proper test. For media buyers who primarily need US or Western Europe volume: start elsewhere and add this later.

Verticals – What Works and What to Know About Moderation

EpicAds is open to the classic performance marketing verticals: dating, nutra, gambling and betting, crypto, sweepstakes, finance, ecommerce, and adult (hardcore content and violence are prohibited). Weapons, drugs, malware, and anything violating UK law are banned.

Moderation is consistently described as lenient, particularly for dating and gambling creatives. That cuts both ways. Lower friction for legitimate aggressive campaigns is a real benefit.

But networks with light moderation on high-risk verticals are also the ones where traffic quality can be more variable. If you are buying on EpicAds, run your own bot filtering through your tracker – do not rely solely on the network’s anti-fraud layer.

Speaking of which – CPV Lab includes built-in bot filtering that works across all traffic sources. If you are testing EpicAds traffic on a new offer, bot filtering is one of the first things to have active. More on CPV Lab bot filtering here.

Pricing and Payments

Pricing runs on a CPC model – you pay per click, not per impression.

• Minimum advertiser deposit: $50 – one of the lower entry points in the category
• Minimum CPC: from ~$0.002 in Tier-3, climbing to several cents in Tier-1
• Publisher payout threshold: $50, with daily payouts once you clear it

The biggest practical drawback sits here: deposits and payouts run almost entirely through cryptocurrency (USDT TRC-20) and Capitalist. There’s no reliable PayPal, Skrill, or card option at the time of writing, though the network says card support is in progress. For crypto-comfortable media buyers this is a non-issue; for everyone else it’s a genuine barrier, and you should verify current options before committing budget.

Targeting and Optimization Tools

This is where EpicAds looks more mature than its age suggests. Targeting options include:

• Country and city
• Device type
• OS and OS version
• Browser and browser version
• Browser language
• Dayparting (note: the platform runs on UTC+3, so factor that into your scheduling)

Beyond targeting, there are two optimization features worth noting:

Microbidding – per-source bid adjustments. For push and pop campaigns, this is where ROI is actually won or lost. The ability to raise or lower bids on individual traffic sources is essential for profitable optimization, and EpicAds has it.

Traffic Volume Estimator – shows available inventory for a given GEO, format, device, and CPC combination before you spend. A small feature that saves real money on tests. You can size your campaign before committing budget.

What is missing: automated optimization rules. Optimization here is manual. If you want platform-level automation, EpicAds is not there yet. You are doing the work yourself – which is where having a good tracker matters even more.

EpicSpy – A Real Perk With a Real Catch

The built-in spy tool is a genuine standout feature. EpicSpy gives you access to hundreds of thousands of push and InPage creatives currently running on the network, sortable by vertical and GEO. You can clone a creative directly into your own campaign with one click – no separate $50-100/month spy tool subscription needed.

The catch is worth stating clearly: your own creatives are automatically added to the public library. There is no privacy toggle. If you are testing original angles, expect competitors to see your winners within a day or two.

For most affiliates testing and iterating on existing angles, the free access to creative intelligence is a fair trade. For teams whose competitive edge is original creative, this is a meaningful downside to factor in.

How to Track EpicAds Campaigns with CPV Lab and CPV One

This is the section that matters most if you are serious about optimizing your EpicAds campaigns rather than just testing blindly.

Push and pop traffic can be profitable, but it requires active optimization. That means knowing which traffic sources are converting, which GEOs and devices are driving ROI, and which creatives are winning. You cannot get that from the EpicAds dashboard alone.

Here is how to set up proper tracking with CPV Lab or CPV One:

Step 1 – Set up EpicAds as a traffic source in CPV Lab

EpicAds supports postback (S2S) tracking, which is the most reliable method for push and pop campaigns. In your CPV Lab campaign, set up EpicAds as your traffic source and configure the tracking tokens you want to capture. Here are the most useful EpicAds parameters:

Token	What it captures
{click_id}	Unique click ID – required for conversion postback to EpicAds
{zone_id}	Zone ID – essential for zone-level optimization and microbidding
{source_id}	Source ID – broader traffic source identifier
{cost}	Click price – required for real ROI calculation
{creative_id}	Creative ID – tells you which ad drove each click
{campaign_id}	Campaign ID – useful when running multiple campaigns
{country}	User’s country
{os}	User’s operating system
{connection_type}	WiFi or mobile data – often converts very differently
{sub_period}	User subscription age in days – useful for assessing list quality

Capturing {zone_id} is especially important. Push and pop ROI varies dramatically by zone – some zones convert well, many do not. You need this data in your tracker to make microbidding decisions.

Step 2 – Add your CPV Lab tracking URL to EpicAds

In your EpicAds campaign, paste your CPV Lab campaign tracking URL as the destination URL. All clicks will flow through CPV Lab before reaching your landing page, giving you full visibility on every visit.

Step 3 – Configure the EpicAds postback URL in CPV Lab

When a conversion happens, CPV Lab needs to notify EpicAds so their algorithm can learn from it and optimize delivery. This works in the opposite direction from your affiliate network postback – CPV Lab calls EpicAds, not the other way around.

In your CPV Lab traffic source settings for EpicAds, the postback URL is already configured since when you imported the traffic source. It is something like this:

https://epicapi.net/api/postback?click_id={!tscode!}&amount={!revenue!}

• {!tscode!} is the traffic source code – this is where CPV Lab stores the {click_id} value EpicAds passed on the original click
• {!revenue!} is the payout value from the confirmed conversion

CPV Lab fires this URL automatically every time a conversion is recorded. EpicAds receives the signal and uses it to find more users likely to convert.

Step 4 – Use CPV Lab data to feed EpicAds microbidding

This is where the tracker pays for itself. Once you have zone-level data in CPV Lab – which zones are converting, at what cost, with what conversion rate – you can go back to EpicAds and apply microbidding adjustments:

• Zones with good ROI: increase bid
• Zones with clicks but no conversions after sufficient spend: lower bid or blacklist
• Zones with zero clicks: cut and reallocate budget

This optimization loop is what separates profitable push campaigns from wasted budget. CPV Lab gives you the data. EpicAds gives you the microbidding controls. Use both.

Works the same in CPV One: All of the above applies identically to CPV One. If you are on the cloud-hosted version, the tracking setup, postback URL format, and zone-level reporting work exactly the same way.

Anti-Fraud and Traffic Quality

EpicAds runs a built-in anti-fraud layer that filters bots, proxies and VPNs, cloaking, and suspicious click patterns. Real-time stats let you identify and cut dirty sources quickly. Traffic quality gets positive mentions in user reviews.

That said, no network’s self-assessment of its own traffic quality should be taken at face value. The right approach is to run your own bot filtering through CPV Lab alongside whatever the network provides, start with a small test budget, and let real conversion data tell you what the traffic is worth on your specific offer.

The Publisher Side

For monetization, publishers get the same three formats, approximately 40 ready-made landing pages for building push subscriber lists, and a lifetime 5% referral program on both referred advertisers’ spend and referred publishers’ earnings. The payout threshold is $50 via the same payment options as above.

Keep in mind that ad-blocker usage will eat into realized revenue on some placements. Treat headline fill rates as a ceiling, not an expectation.

Support

Support is consistently the most praised element in EpicAds user reviews. 24/7 in-dashboard chat, a personal account manager from day one with no minimum spend requirement, Telegram contact, and email – with response times typically in minutes to a couple of hours.

For affiliates who are new to push and pop, having a responsive account manager who can help you through your first campaign setup is a genuine advantage. EpicAds delivers on this better than many larger networks that gate human support behind spend thresholds.

The Honest Scorecard

Where EpicAds is strong:

• Low $50 entry point – genuinely cheap to test properly
• Deep Tier-2/3 volume in push and pop
• Built-in spy tool (EpicSpy) at no extra cost
• Solid targeting including microbidding
• One account for both buying and monetizing
• Traffic Volume Estimator before you spend
• Fast, responsive support with an account manager from day one

Where it falls short:

• Only three formats at scale – no banner, native, or video
• Payment options are limited – verify current status before depositing
• Thin, expensive Tier-1 inventory
• Your creatives automatically go public in the spy library
• No automated optimization rules – everything is manual
• Light moderation on gambling/adult/nutra – a quality risk alongside the convenience
• Young network with a shorter track record than the established players

Who Should Test EpicAds – And Who Should Not

Worth a proper test if you:

• Run dating, nutra, sweepstakes, gambling, or crypto offers into Tier-2/3 markets
• Are comfortable with push and pop formats and understand how to optimize them
• Can work with cryptocurrency payments (or once card options are confirmed)
• Want a free spy tool bundled in without a separate subscription
• Also own sites you want to monetize from the same account

Look elsewhere if you:

• Need banner, native, or video inventory at scale
• Rely on premium Tier-1 traffic as your primary source
• Require card, PayPal, or Skrill payments right now
• Want automated optimization rules rather than manual management
• Are not ready to set up proper tracking and run a structured test

Our Recommendation

EpicAds.Net is a focused, honest push-and-pop network that knows what it is good at. The $50 entry point, strong Tier-2/3 volume, bundled spy tool, and responsive support make it a reasonable candidate for a structured test – especially for affiliates running the classic performance marketing verticals in emerging markets.

The honest caveats matter too. The format lineup is narrow. Payments need confirming. It has not yet earned the multi-year track record of the category leaders.

The right approach is not to take this review – or any review – as the final answer. Run a $50-100 test with proper tracking through CPV Lab or CPV One. Let the zone-level data tell you whether EpicAds traffic converts on your specific offer in your specific GEO. That is the only way to know for sure.

Set up your CPV Lab tracking before you launch → Try CPV One free for 14 days →

Frequently Asked Questions

❓ What is EpicAds.Net? EpicAds.Net is a self-serve advertising network specializing in push notifications, InPage push, and OnClick (popunder) traffic. Operated by Epic Ads Ltd, a UK-registered company, it emerged from closed beta in mid-2024. It offers both advertiser and publisher functionality from a single account and is particularly strong in Tier-2 and Tier-3 GEOs.

❓ What ad formats does EpicAds support? EpicAds focuses on three core formats: push notifications, InPage push (which works on iOS and all browsers without opt-in), and OnClick popunders. Secondary formats include Direct Touch, Banner, and Native, but these are not where the main volume sits.

❓ How do I track EpicAds campaigns with CPV Lab? Set up EpicAds as a traffic source in CPV Lab and configure the key tracking tokens – especially {zone_id} and {cost}. Paste your CPV Lab campaign URL as the destination URL in EpicAds. Configure your postback URL in CPV Lab for conversion tracking. Once live, use zone-level data in CPV Lab to make microbidding decisions in EpicAds. The same setup works identically in CPV One.

❓ What GEOs work best on EpicAds? EpicAds is strongest in Tier-2 and Tier-3 markets – India, Indonesia, Brazil, Pakistan, and various African countries consistently have the highest volume. Tier-1 inventory (US, UK, Western Europe) exists but is thinner and more expensive.

❓ What verticals work on EpicAds? Dating, nutra, gambling and betting, crypto, sweepstakes, finance, ecommerce, and adult are all supported. Moderation is relatively lenient on gambling and adult content. Weapons, drugs, malware, and content violating UK law are prohibited.

❓ What is EpicSpy? EpicSpy is EpicAds’ built-in creative intelligence tool. It gives advertisers access to hundreds of thousands of push and InPage creatives currently running on the network, filterable by vertical and GEO. You can clone any creative directly into your campaign. The catch: your own creatives are added to the public library automatically, with no privacy option.

❓ What is the minimum deposit for EpicAds? The minimum advertiser deposit is $50, one of the lower entry points in the push/pop network category. Publisher payouts also have a $50 threshold.

❓ What payment methods does EpicAds accept? At the time of writing, EpicAds primarily accepts cryptocurrency (USDT TRC-20) and Capitalist. Card payment support has been mentioned as in progress. Verify current payment options directly with EpicAds support before depositing.

❓ Does CPV One work for tracking EpicAds campaigns? Yes. CPV One supports full EpicAds tracking with the same setup as CPV Lab – postback URL, zone-level tokens, conversion matching, and bot filtering. CPV One is the cloud-hosted version so there is no server to manage. Try it free for 14 days.

---