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CPV Tracker Blog

Author: Julia D.

Julia Draghici is the CEO and Co-founder at CPV Lab marketing tracker. She has 5y+ experience in performance marketing tracking and optimization, especially in affiliate marketing. Also with more than 15y+ experience in software and business development, she has vast knowledge on different areas of a business development cycle.
Alexia Chirita

Alexia Chirita on Influencer Marketing: Trust, Performance, and What Brands Get Wrong

March 13th, 2026 by Julia D. Welcome to the new episode of Champions of Performance Marketing. I'm excited about this episode because we're stepping slightly outside…
A Q&A with Katie Mulliken

Katie Mulliken on NewsBreak Advertising: Campaign Structure, Creatives, and Scaling Tips

February 5th, 2026 by Julia D. I'm so excited to kick off this new episode of Champions of Performance Marketing! This time I'm sitting down with…
CPV Lab white label tracker for Google Certified Domain

How 3 Businesses Got a Google Certified Click Tracker Using CPV Lab White Label

February 2nd, 2026 by Julia D. Getting a Google certified domain is not easy.Many advertisers try. Most fail. In this case study, we want to show…
Jairet explaining the second person in YouTube ads

Jairet Crum: YouTube Ads Compliance, UGC Strategy, and Long-Term Thinking for Affiliates

January 13th, 2026 by Julia D. Nearly a million dollars in revenue. One day. One product. One funnel with YouTube ads. That was Part 1 with…
Jairet Crum feature image

Jairet Crum: Scaling YouTube Ads and Direct Response Marketing

December 19th, 2025 by Julia D. We have another episode of Champions of Performance Marketing. I'm thrilled to share this conversation with Jairet Crum, a performance…
Ad Tracking Secrets for Performance Marketing

Ad Tracking Secrets for Performance Marketing: Raanan Rosenbaum’s Non-Negotiable Rules for Media Buyers

November 3rd, 2025 by Julia D. In part one of our conversation with Raanan Rosenbaum, we explored his unconventional journey from the jewelry industry to success…
Raanan Rosenbaum: Scaling Campaigns to Agency Success

Raanan Rosenbaum: From Jewelry to Performance Marketing Success

October 2nd, 2025 by Julia D. We have another episode of Champions of Performance Marketing. I'm thrilled to have Raanan Rosenbaum here today, whose campaigns truly…
Parul Mehta Bhargava: I feel my expertise personally lies in that area where I can guide affiliates on how to choose an affiliate network and how to choose the right campaign

“Stop Chasing Highest Payouts”: Parul Mehta Bhargava Reveals What Really Matters in Affiliate Marketing

July 19th, 2025 by Julia D. When I first discovered Parul Mehta Bhargava through her LinkedIn newsletters, where she fearlessly calls out industry fraud and shares…
Push Notification Advertising: Pierre Bertin’s Expert Guide

Push Notification Advertising: Pierre Bertin’s Expert Guide

July 8th, 2025 by Julia D. In the world of push notification advertising, success hinges on understanding the nuances of campaign optimization, creative testing, and data-driven decision-making.…
Pierre Bertin describes one of the biggest mistakes affiliates make when testing push traffic.

From Google to Push Traffic Mastery: How Pierre Bertin Built Long-Term Success in Alternative Traffic Sources

June 16th, 2025 by Julia D. In the new episode of the Champions of Performance Marketing, I sat down with Pierre Bertin, Head of Business Development…
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