What is CPV Lab and CPV One?
CPV Lab (opens new window) and CPV One (opens new window) are performance marketing trackers.
They give you one place to track every click, conversion, test every landing page, and see exactly which campaigns are making you money - and which ones are not.
Both products are built on the same tracking engine. The main difference is how they are hosted.
CPV Lab vs CPV One - Which One Is Right for You?
| CPV Lab | CPV One | |
|---|---|---|
| Hosting | Self-hosted on your own server | Cloud-hosted - we manage everything |
| Setup | You install it on your server | Ready to use after registration |
| Data location | Your server, 100% private | Secure cloud infrastructure (AWS) |
| Technical requirements | PHP 8.1+, MySQL, server access | None - just a browser |
| Best for | Teams who want full data control | Anyone who wants to get started fast |
| Tracking speed | Depends on your server | High-performance cloud infrastructure |
| Maintenance | You manage updates and server | We handle everything |
💡 Not sure which to choose? If you want to be up and running today without touching a server - choose CPV One (opens new window). If you want full control over your data and infrastructure - choose CPV Lab (opens new window).
What Can You Do With CPV Lab and CPV One?
Both products do the same thing: they track your marketing campaigns so you can see what is working, cut what is not, and scale what is profitable. Tracking and attribution in one place.
Track Every Campaign in One Place
- Track clicks and conversions from any traffic source - search, native, push, pop, display, email, social
- Connect 150+ traffic sources and 200+ affiliate networks out of the box
- See all your campaign data in one dashboard - no switching between platforms
- Capture visitor data: device, browser, GEO, carrier, referrer, and more
Test and Optimize
- A/B split test landing pages and offers - find the winner faster
- Multivariate testing with MV Lab (opens new window) - test multiple page variations from a single URL
- AI Smart Rotations - automatically shift traffic to your best-performing pages and offers
- Redirect rules - send traffic to different pages based on country, device, carrier, or any custom rule
Connect Ad Platforms
- CAPI integrations with Meta Ads, TikTok Ads, Snapchat Ads, Google Ads, and Microsoft (Bing) Ads - server-side conversion tracking that works despite ad blockers and iOS restrictions
- Cost synchronization - pull your ad spend automatically from Google, Facebook, TikTok, Microsoft, Snapchat, Taboola, Outbrain, Newsbreak and some others
- CPV API - connect CPV Lab and CPV One to AI workflows, Make.com, n8n, and custom tools
Advanced Features
- Bot and proxy filtering - identify and exclude invalid traffic
- Landing page protection - hide your lander source from competitors
- Cookieless tracking - accurate tracking without relying on third-party cookies
- Cloaking and short links - clean, trustworthy campaign URLs
- Custom tracking domains - use your own domain in all tracking links
Who Uses CPV Lab and CPV One?
Affiliate Media Buyers
You are running traffic to CPA, CPL, or CPS offers. You need to know which ad, landing page, and offer combination is actually converting - and you need to send that conversion data back to your traffic source so the algorithm can optimize for more.
CPV Lab and CPV One connect to your affiliate networks via S2S postback and send conversions back to your traffic source automatically.
Performance Marketing Agencies
You manage campaigns for multiple clients across multiple ad platforms. You need separate tracking for each client, clean reports, and the ability to give collaborators access without exposing other accounts.
CPV Lab and CPV One support multi-user access with permission controls, unlimited campaigns, and custom tracking domains per client.
Ecommerce Brands
You are running paid traffic to your store. You need accurate conversion data despite iOS privacy restrictions, and you need your ad platforms to receive purchase signals so they can find more buyers.
CPV Lab and CPV One support Facebook CAPI, TikTok CAPI, and Google Ads conversion tracking - server-side, without relying on browser pixels.
Key Numbers
- 150+ pre-configured traffic sources
- 200+ pre-configured affiliate networks
- Unlimited campaigns, clicks, and conversions
- CAPI integrations with Facebook, TikTok, Google, Snapchat and Microsoft Ads
- S2S Postback integrations with 300+ networks
Ready to Get Started?
Choose your path below and follow the setup guide for your product.
☁️ CPV One user? You received a login link and credentials by email. → CPV One - First Steps
⚙️ CPV Lab user? You have CPV Lab installed on your server. → CPV Lab - First Steps
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