CPV One CPV Cloud

Find the plan that's right for you

Every plan includes unlimited campaigns and unlimited events tracked.
No click limits. No overage fees.

Start with a free 14 days trial for Monthly and Yearly plans. Lifetime plans are one-time payment.

Starter

Perfect for solo media buyers getting started who manage few ad accounts
$48/month
Billed annually at $577
Automatically renew, cancel any time
  • 1 user account
  • 1 custom tracking domain
  • Unlimited events tracked
  • Unlimited campaigns - Direct Link & Landing Page, Email Follow-Up
Tracking
  • S2S postback tracking - no cookies, no browser dependency
  • Cookieless tracking compatible with iOS 14+, Safari, and all privacy browsers
  • 20+ data points per click including GEO & mobile device data
  • Bot and proxy traffic filtering
  • 10+ reports
  • CPV Lab Basic API
Support
  • Standard support
  • Free updates to future versions
  • Money-back guarantee
  • 300+ pre-configured traffic source & affiliate network templates

Pro

POPULAR
For professional advertisers who work with more complex funnels and many ad accounts
$81/month
Billed annually at $977
Automatically renew, cancel any time
Everything in Starter, plus:
  • 10 custom tracking domains
  • Unlimited campaigns - all types
  • Listicle campaigns tracking
  • Drill-down report, up to 4 levels
Tracking
  • 30+ data points per click including desktop metrics and ISP / carrier
  • 20+ reports
  • Conversion API (CAPI) send conversions server-side to your ad platforms
  • Automatic Cost Sync — ad spend pulled automatically into your CPV Lab reports
AI Features
  • CPV Copilot - AI-assisted campaign analysis
  • AI Smart Rotations - auto-shift traffic to better-performing variations
  • AI Page Validation - catch landing page issues before they cost you
  • Advanced CPV Lab API

Expert

PRIORITY
Perfect for small teams and brands managing more ad accounts, multivariate testing, and complex AI workflows
$123/month
Billed annually at $1477
Automatically renew, cancel any time
Everything in Pro, plus:
  • 5 user accounts
  • 50 custom tracking domains
  • TrueCache - for high traffic volumes
Conversion API (CAPI)
  • Enriched signals for better traffic optimization
  • Send email, phone, name, and custom parameters to ad networks with every conversion event
AI Features
  • MV Lab - multivariate testing on a single landing page
  • MV Lab AI Assistant - AI-guided variation recommendations
Automations
  • 1 custom automation workflow
  • Premium CPV Lab API
Support
  • Priority support + live chat
  • Dedicated 1-on-1 onboarding call

Agency

For agencies and ecommerce brands with complex funnels running big budgets and advanced AI workflows
Custom
Tailored to your team and volume
Handle high traffic volummes
Everything in Expert, plus:
  • 10+ user accounts
  • 100+ custom tracking domains
  • Multi-location server install
Automations
  • 3 custom automation workflows built for you (Make.com or CPV Lab API-based)
Support
  • 3 onboarding calls
  • Quarterly strategy and optimization call

Compare CPV Lab Plans

  STARTER PRO EXPERT AGENCY
TRACKING & DATA  Open/Close Section
S2S postback tracking (cookieless)  Included Included Included Included
Data points per click  20+ 30+ 30+ 30+
Mobile data  Included Included Included Included
Desktop metrics  Included Included Included Included
ISP / Carrier data  Not included Included Included Included
Real-time Reports & Stats  10+ 20+ 20+ 20+
Drill-down Report with 4 levels  Not included Included Included Included
Bot and proxy traffic filtering  Included Included Included Included
Paid & Organic (Direct) Traffic Tracking Included Included Included Included
First / Last-click attribution Included Included Included Included
Visitor and Clicks Tracking Unlimited Unlimited Unlimited Unlimited
Conversions Tracking Unlimited Unlimited Unlimited Unlimited
Leads/Subscribers Tracking Not included Unlimited Unlimited Unlimited
Multi S2S and CAPI postbacks Included Included Included Included
Tracking Pixels & Postback URLs Included Included Included Included
CAMPAIGNS  Open/Close Section
Direct link & Landing page campaigns  Unlimited Unlimited Unlimited Unlimited
Email Follow-Up campaigns  Unlimited Unlimited Unlimited Unlimited
Landing Page Sequence campaigns  Not included Unlimited Unlimited Unlimited
Lead Capture campaigns  Not included Unlimited Unlimited Unlimited
Multiple Option campaigns  Not included Unlimited Unlimited Unlimited
Multiple Path campaigns  Not included Unlimited Unlimited Unlimited
Listicle style campaigns  Not included Unlimited Unlimited Unlimited
CAPI INTEGRATIONS  Open/Close Section
Facebook / Meta CAPI (default signals)  Not included Included Included Included
TikTok CAPI (default signals)  Not included Included Included Included
Google Ads API  Not included Included Included Included
Microsoft (Bing) Ads API  Not included Included Included Included
Snapchat Ads API  Not included Included Included Included
CJ Affiliate API  Not included Included Included Included
Advanced CAPI enriched signals (email, phone, name, custom params)  Not included Not included Included Included
Cost sync via API (Google, Meta, TikTok, Bing, Snapchat, etc.)  Not included Included Included Included
API  Open/Close Section
Basic API - campaign stats reporting  Included Included Included Included
Advanced API - campaign stats reporting + page management  Not included Included Included Included
Premium API - campaign stats reporting + full campaign management  Not included Not included Included Included
AI FEATURES  Open/Close Section
CPV Copilot  Not included Included Included Included
AI Smart Rotations  Not included Included Included Included
AI Page Validation  Not included Included Included Included
MV Lab (multivariate testing)  Not included Not included Included Included
MV Lab AI Assistant  Not included Not included Included Included
EXTRA FEATURES  Open/Close Section
Geo-Redirect / Multi-condition Redirect  Not included Included Included Included
Upload Exact Bids (CPC)  Not included Included Included Included
Landing Page Protection  Not included Included Included Included
Primary Mobile & Desktop Detection Database  Included Included Included Included
Alternative Mobile & Desktop Detection Database  Not included Included Included Included
TrueCache - for high traffic volumes  Not included Not included Included Included
INFRASTRUCTURE  Open/Close Section
Custom tracking domains  1 10 50 100
Server installs  1 1 1 Multi-location
User accounts  1 1 5 10
SUPPORT & ONBOARDING  Open/Close Section
Standard support  Included Included Not included Not included
Priority support + live chat  Not included Not included Included Included
1-on-1 onboarding call  Not included Not included 1 call 3 calls
Quarterly strategy + optimization call  Not included Not included Not included Included
Custom workflow creation  Not included Not included 1 workflow 3 workflows
GENERAL  Open/Close Section
Unlimited events tracked  Included Included Included Included
150+ traffic source templates  Included Included Included Included
180+ affiliate network templates  Included Included Included Included
Free updates to future versions  Included Included Included Included
Money-back guarantee  Included Included Included Included
  Get free Starter Trial Get free Pro Trial Get free Expert Trial Contact Sales

CPV Lab Guarantees

Support Service

Knowledgeable representatives available to assist you through live chat or by submitting requests in Support Center.

Money-back guarantee

All of our Plans come with a 30-day money-back quarantee.

Updates

Free software updates within the valid period of the software.

Here's some of what our users have to say

Don't know what Hosting Package to choose?

No problem! We have EXCLUSIVE deals with Quality Hosting Companies that provide multiple Hosting Options just for our users! Check out the CPV Lab Partners in the dedicated page.

  • FAQ Can I upgrade or downgrade my plan at any time? Can I upgrade or downgrade my plan at any time?
  • Yes. You can change your plan at any point. If you upgrade, the new features are available immediately. If you downgrade, your current period completes first.
  • FAQ What happens after the 14-day free trial? What happens after the 14-day free trial?
  • At the end of your trial, you choose a plan and enter your payment details. If you decide CPV Lab is not right for you, just let us know - no charge.
  • FAQ Is there a lifetime plan option? Is there a lifetime plan option?
  • Yes. Lifetime plans are available for all four tiers. A lifetime plan gives you permanent access to your current version and all updates within that major version. Contact us for lifetime pricing.
  • FAQ Does CPV Lab have a click limit or event limit? Does CPV Lab have a click limit or event limit?
  • No. All plans track unlimited campaigns and unlimited events. There are no click caps, no overage fees, and no throttling regardless of traffic volume.
  • FAQ What is included in the money-back guarantee? What is included in the money-back guarantee?
  • If CPV Lab does not work for your setup within the first 30 days, we will refund your payment in full. No conditions, no awkward conversations.
  • FAQ What is the difference between CPV Lab Pro and CPV One? What is the difference between CPV Lab Pro and CPV One?
  • CPV Lab is self-hosted - you install it on your own Linux server and own your data entirely.
    CPV One is the cloud-hosted version - no server required, managed by our team. Both offer the same core tracking features.
    Compare CPV Lab and CPV One
  • FAQ What does the 1-on-1 onboarding call cover? What does the 1-on-1 onboarding call cover?
  • We walk through your specific campaign setup together - connecting your traffic sources, setting up postback tracking or CAPI integrations, and making sure your first campaign is tracking correctly before you go live.
  • FAQ What is a custom workflow? What is a custom workflow?
  • We build a Make.com scenario or API-based automation specifically for your setup - for example, an automated daily performance report sent to Slack, or a campaign alert triggered when ROI drops below a threshold. Expert includes 1 workflow, Agency includes 3.
  • FAQ Will I be billed during the trial? Will I be billed during the trial?
  • No way! You will only be billed after your 14-day trial if you choose not to cancel your account. But, just in case you forget, we also offer a full 30-day money-back guarantee.
Check out more questions

Still not sure? Try it free for 14 days.

No commitment.
Set up your first campaign and see your data come in - then decide which plan fits.

Prefer cloud-hosted with no server setup? Try CPV One free