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CPV One CPV Cloud

Your ad platform says one thing.
Your affiliate network says
another.
CPV Lab tells you what actually
happened.

Every feature here exists for one reason: to give you data
you can trust - and act on.

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Conversion API

Give your ad platforms better data. Get better results back.

Ad platform algorithms optimize on what you send them - send incomplete data, and you are paying for optimization that does not work.

Facebook CAPI

Conversions sent server-side. Bypasses iOS 14+, ad blockers, and cookie consent walls.

TikTok CAPI

Pass email, phone, and custom parameters with every conversion event for higher match quality scores.

Google Ads API

Updated integration with KeywordID matching for accurate search campaign attribution.

Microsoft Ads API

Full conversion sync with automated timezone handling via Cron.

Snapchat CAPI

Send conversions to Snapchat to optimize audiences.

Higher Event Match Quality means the algorithm finds more of your best customers - and your cost per conversion drops over time.

See full CAPI setup documentation
CPV Lab Facebook CAPI settings panel showing API key and extra token fields for enriched conversion signals
Advanced Funnel Tracking

Run a Facebook lead gen campaign.
Convert via email.
Send those conversions back to Facebook.
All tracked.

Most trackers break when the click and the conversion happen in different campaigns.
CPV Lab connects them.

CPV Lab campaign setup screens showing Lead Capture campaign type and Email Follow-Up campaign linked for cross-campaign conversion tracking
  • Campaign 1 - Facebook ad drives traffic. CPV Lab captures the click ID and all visitor tokens.
  • Lead captured - Visitor opts in on your landing page. CPV Lab stores their click data.
  • Campaign 2 - Visitor receives your email sequence days later and clicks through.
  • Conversion fires - CPV Lab recognizes the visitor from Campaign 1 and passes the conversion back.
  • Facebook CAPI receives it - The original Facebook ad gets credit. The algorithm learns.
The conversion happens in Campaign 2. The credit goes to Campaign 1.
Facebook sees it all.

No custom code - built using two campaign types in CPV Lab: Lead Capture + Email Follow-Up.

Read the full setup guide
Cookieless Tracking

Cookies break. Postback URLs do not.

Server-to-server postback sends the conversion directly from the affiliate network to CPV Lab - no browser involved, no cookie needed.

  • S2S postback - Set your postback URL in the affiliate network once. Every conversion fires directly to CPV Lab, regardless of browser.
  • First-party pixel - For no-redirect traffic sources (Facebook, Google Ads), a lightweight page script tracks visits first-party without redirecting the user.
  • 302 / meta refresh / direct tracking - Choose the redirect mode your traffic source requires. One setting per campaign.
  • iOS 14+ compatible - Conversions recorded even when Safari's ITP or iOS privacy settings block cookie-based attribution.
  • Custom tracking domains - Use your own domain for tracking links. Up to 100 custom domains per instance, all with free SSL.
How postback tracking works vs pixel tracking
Comparison diagram showing pixel tracking blocked by Safari ITP vs CPV Lab S2S postback tracking that records conversions server-side without cookies
Split Testing

Stop guessing which landing page converts better.
Run the test.

CPV Lab's built-in split testing runs controlled tests on landing pages, offers, and traffic sources -
from the same tracking link, with no external tools.

Pages icon
Landing page testing

Run multiple page variations from one campaign. See conversion rate per variation. Weight traffic manually or let CPV Lab optimize toward the winner.

Offer icon
Offer testing

Compare multiple offers on the same traffic. See EPC and ROI per offer - not just conversion rate, but which one makes you the most money.

Traffic source icon
Traffic source comparison

Track the same funnel across different traffic sources in parallel. Compare CPM, CPC, conversion rate, and ROI in one report.

MV Lab
Multivariate testing - MV Lab

Test multiple variations of the same landing page without creating separate pages. Headlines, images, CTAs - find the winning combination.

Learn about MV Lab
Traffic Quality

Not every click is worth counting. CPV Lab filters the ones that are not.

Bots and proxy traffic inflate your click counts, distort your conversion rates, and lead you to scale the wrong campaigns.

  • Bot detection - Filters known bots and crawlers from your stats automatically.
  • Proxy and VPN detection - Flags visitors masking their origin or traffic source.
  • Separate bot report - Filtered traffic stays visible in its own report so you know what was caught.
  • Redirect rules - Route suspected bot traffic to a different destination instead of your offer page.
CPV Lab bot traffic filtering settings showing detected bot and proxy visits separated from valid campaign traffic in performance marketing tracker
Automation & AI Workflows

Your campaign data does not have to stay in a dashboard.

CPV Lab API gives you structured, reliable access to your campaign data - for automation, reporting pipelines, and AI workflows.

Make.com automation workflow showing CPV Lab performance marketing tracker connected to Slack for automated campaign reporting
Make.com - no code required

CPV Lab is a native app in Make.com. Connect campaign data to Slack, Google Sheets, your CRM, or email platform without writing code.

Make.com integration guide
API for AI workflows

Query campaign performance, conversion data, and traffic breakdowns programmatically. Feed data into AI agents, custom dashboards, or automated optimization tools.

API documentation
n8n
Coming soon

The CPV Lab n8n node is under review. Open-source workflow automation for your campaign data, coming soon.

Reporting

The data that shows you where to spend more - and where to stop.

Every visitor generates 30+ data points. Drill down to find the combination that is driving your profit.

Traffic
  • Source
  • Sub-ID
  • Placement
  • Keyword
  • Ad / Creative ID
  • Ad Set / Ad Group ID
  • Campaign ID
Visitor
  • Country
  • Region
  • City
  • ISP
  • Carrier
  • Connection type
  • Language
Device
  • Device type
  • OS
  • OS version
  • Browser
  • Browser version
  • Device brand
  • Device model
Funnel
  • Landing page
  • Offer
  • Path
  • Step
  • Conversion type
  • Payout
  • Revenue
  • Cost
  • ROI

New: the drill-down report now includes a Day column - see day-by-day trends inside any grouped view without switching reports.

CPV Lab drill-down campaign report showing 30-plus data points grouped by traffic source and device with conversion rate and ROI metrics
Pricing Philosophy

No click limits. No campaign limits. No surprises on your invoice.

Your tracking costs should go down as a percentage of revenue as you scale - not up.

Campaigns
Clicks tracked
100
Custom tracking domains
30 +
Data points per click
150 +
Traffic source templates
180 +
Affiliate network templates

Ready to see what is actually driving
your conversions?

14 days free. Self-hosted on your server. No limits on campaigns or clicks during the trial.

Prefer cloud-hosted with no server setup? CPV One gives you the same features, fully managed.