Beginner’s Guide: Setting up Pop Traffic Campaigns

Creating successful pop traffic campaigns can be very rewarding for digital marketers.

Pop ads, also known as pop traffic, involve advertisements that appear in new windows or tabs based on user actions on a website.

The secret to effective pop traffic campaigns is to grasp this form of advertising well, enhance conversion rates, and craft ads that click with your audience.

In this beginner’s guide, we’ll dive into the basics of pop traffic and provide you with all the necessary details to start and refine your campaigns.

This guide is ideal for newcomers to affiliate media buying and seasoned marketers interested in new opportunities. You’ll learn everything needed to excel in your pop adventures.

In this article we’ll begin by explaining pop traffic and discussing its role and growth in digital marketing.

Then, we’ll walk you through setting up your pop traffic campaign step-by-step, like:

• creating your account
• launching your first campaign
• choosing whom to target
• setting your budget
• designing compelling ads
• starting and keeping track of your campaign.

We’ll also cover optimization techniques to boost conversion rates and expand your campaigns effectively.

Additionally, we’ll talk about common mistakes to avoid and offer advanced tactics for experienced marketers, such as using retargeting and integrating campaigns across different platforms.

We’ll conclude with a detailed FAQ section to clear up any remaining queries.

By the end of this guide, you’ll be well-prepared to launch, enhance, and grow your pop traffic campaigns and see profitable outcomes for your business.

So, here is the summary:

• Understanding Pop Traffic
• Essential Tools and Resources for Pop Traffic
• Step-by-Step Guide to Setting Up Your Campaign

Understanding Pop Traffic

Pop traffic, often seen as pop ads, is a type of online advertising in which ads pop up in new windows or tabs after a user interacts with a webpage.

These ads might appear as:

• popups directly in front of the user’s current page
• popunder, behind the user’s current page.

Pop traffic is quite favored in digital marketing, especially among affiliate media buyers, for its affordability and ability to attract a broad audience effectively

Marketers can run highly successful campaigns that yield strong results by mastering pop traffic.

Essential Tools and Resources for Pop Traffic Campaigns

To set up successful pop traffic campaigns, it’s important to utilize essential tools and resources to increase your campaign’s effectiveness.

These tools and resources include:

• affiliate networks
• traffic sources (or the advertising network)
• ad tracker.

Affiliate Networks

Affiliate networks are crucial in connecting advertisers with brands. Look for reputable affiliate networks that offer a wide range of offers and comprehensive targeting options.

Selecting the right promotional offers is crucial for success when setting up pop ad campaigns. By choosing profitable campaigns and focusing on top-performing verticals, you can maximize your chances of driving conversions and generating revenue.

Start by researching the most profitable campaigns in your chosen verticals. Some affiliate networks provide statistics, and you can see the offers with high conversion rates and attractive commissions.

You can ask your affiliate manager what to promote and in what geo if you are a beginner without experience. Consider popular verticals like survey, finance, gambling, and sweepstakes, as they have successfully driven conversions through pop ads.

Additionally, consider the ad format when selecting offers to promote. Certain offers may be better suited for pop-up ads, while others may perform better with pop-under ads. Matching the offer with the appropriate ad format can significantly impact the success of your campaigns.

Traffic Sources

Traffic sources are another essential component of pop traffic campaigns. Different traffic sources provide access to specific audiences and offer unique targeting options. Choosing traffic sources that align with your campaign goals and target audience is important. If you are a beginner, we recommend you start with PopAds, PopCash, or PropellerAds.

Ad Tracking

An ad tracker software is a tool that tracks variables, analyzes campaign performance data, and helps you make adjustments to maximize conversion rates and ROI. Use tracker software to monitor your campaigns, identify areas for improvement, and make data-driven decisions.

Tracking software is like a super-smart helper for people who run ads to promote products. It keeps track of lots of different numbers and details all by itself. This helps the marketers to see how well the ads are doing. A really good ad tracker that does all this is called CPV Lab. It makes managing ads a lot easier and saves a lot of time.

In this guide, we will use CPV One as a tracking software for pop traffic (it is the cloud hosted version of CPV Lab ad tracker).

Overview of CPV One Platform for Pop Traffic

The CPV One ad tracker offers various optimization features to help advertisers maximize their campaign’s performance.

These features include automated rules, multivariate testing for page elements, and split testing between landing pages or offers.

Advertisers can use these tools to monitor and optimize their campaigns based on real-time data and make data-driven decisions.

Advertisers also have access to a support team who can provide guidance and support throughout the campaign.

Overall, CPV One is a valuable platform for managing pop traffic campaigns.

Step-by-Step Guide to Setting Up Your Campaign

Setting up a pop traffic campaign involves several essential steps to ensure success. Following a step-by-step approach, you can optimize your campaign for maximum conversion rates and profitability.

Sign up for Mobipium

First, you need to find an offer to promote.

If you are a beginner, start with low payout offers to test them at low cost. If you are an experienced marketer, you can check out our optimization rules.

In this guide, we will use the Mobipium affiliate network. Mobipium has no approval process; you can use the platform after signing up.

It has to push smart link campaigns and very friendly personal account affiliate managers if you are a beginner and don’t know how to create landing pages.

Mobipium doesn’t have an approval process, and you can use the platform after signing up.

You can find these campaigns by clicking on the smart link button.

If you are an experienced marketer and know how to create them, you can choose any offer you want to promote from the Market. You can find what you want to promote using their filter.

Set the offer and networks in CPV One

Add the Affiliate Network

Now, let’s add Mobipium in CPV One.

CPV One has integration with almost all affiliate networks on the market.

Click on sources/offer sources and the “Quit Import Offer Source” button.

Find the network you want to connect with.

In our case, Mobipium.

Click on it and then save.

You will finish connecting CPV One and Mobipium.

You will get the Postback URL, which you need to put in Mobipum (this will allow the affiliate network to send information about conversions to the ad tracker).

Go to the Mobipium dashboard and click on the Pixel Button.

Put the postback from CPV One and click update. In the second row, write tid and click update.

Add the traffic source

Now, we need to connect CPV One with the traffic source.

Go to Sources/traffic sources and again choose Quick Import Traffic Source.

We will choose Propeller Ads for this pop traffic campaign, but you can use PopAds, RichAds or any other pop traffic ad network.

Again, we will automatically get everything we need to connect the platforms.

You will get the Postback URL template automatically. You need to replace the words “REPLACE” with the real values that you will find in your PropelerAds account.

Go to PropellerAds -> tracking, select CPVLab as a tracker, copy the S2S Postback URL, and put it in your CPV One account.

Select an Offer

Now, we need to find the offer we will promote from Mobipium.

I chose this offer by default. Click on the offer you want to promote. You will get this information. You must follow the offer requirements when promoting it.

You can choose the landing page for your offer from Mobipium or create it yourself.

I chose the first landing page as an example. See how all other pages became blurred. Then click on Setup Campaign.

You will get this pop-up. Check it and click on the setup campaign again

Now, you will get the link. This is the link to the landing page and offer I chose.

https://4785477.s2.freshinclicks.com/?mob=cHQ2fyNi9OPUpKscUl7iOSkdHZ0h4ckCmBgzzzzz
Test the link to see if you will get the landing page you want to promote.

If works go to CPV One “LPs & Offers / Offer Management”.

1. Put the name of your offer for your reference
2. Choose the affiliate network
3. Put the link you got above and tested from Mobipium and add “&tid={!subid!}” at the end of the link.
   • I our case: https://4785477.s2.freshinclicks.com/?mob=cHQ2fyNi9OPUpKscUl7iOSkdHZ0h4ckCmBgzzzz&tid={!subid!}
   • Copy/paste the whole link and check if works in the new tab
4. Put the offer payout
5. Save

Set up a pop-up traffic campaign in CPV One

Now, we can set the campaign in CPV One.

Go to “Add New Campaigns” and select the “Direct Link & Landing Pages” campaign.

Select Advanced Setup.

You will be redirected to this page

1. Put the name of the campaign
2. Choose the domain.
   • You can choose the tracker default domain or your own custom domain (recommended). Learn how to set up your own custom domain.
3. Select all data options
4. Set engage rate to 3-5 sec
5. Allow capture of IP addresses
6. Choose the double meta refresh redirect type ( we don’t want our link to be shown to the affiliate network and shared with other advertisers).
7. We chose the LP with the offer and didn’t create our own. So, we have a direct link campaign.

Next, we continue with Macros & Tokens

1. Choose Propeller ads as a traffic source from the drop-down menu
2. Choose the Bid/Cost
3. Put all the tokens

and go to the offers section.

Choose the offer we put in Offer Management from the drop-down menu and click on the “=” sign.

This will setup the shares to be equally split for the offers in the campaign. In our case, as we have only one offer, the share will be 100%.

1. Check the box Use Traffic Source Postback URL to mark conversions of your traffic source
2. Click Save

Now you need to set up the campaign in the Propeller ads and start promoting.
Use the Campaign URL from “Link & Pixels” in the Propeller Ads as the target URL.

Here is the guide on how to setup a Propeller Ads campaign:

If you are not familiar, check out their Quick Start Guide for beginners done by PropellerAds:

https://quickstart.propellerads.com

Create a campaign then, choose your target options, and you will see the actual bid graph and traffic amounts on the planner.

Conclusion

In conclusion, mastering pop traffic through detailed guidance and practical steps can significantly enhance your digital marketing efforts. By understanding the mechanisms of pop ads and utilizing the right tools like CPV One, you can create targeted pop traffic campaigns that drive results. This beginner’s guide provides you with the essentials to start, optimize, and grow your pop traffic endeavors effectively.

Those ready to take their pop traffic campaigns to the next level should consider joining CPV One. CPV One offers robust tracking solutions and features that streamline campaign management and optimization. Join CPV One today and experience the benefits of refined ad tracking and performance improvements firsthand.

Join CPV One now!

Author: Elizabeta Kuzevska

Elizabeta is a certified Digital marketer and Email strategist. With 15+ years of experience in digital marketing, she helps B2B companies boost their online presence through digital strategies, strategic email marketing, & SEO content marketing. As founder and CEO of Online Marketing Academy and co-founder of Lead Gen Marketing, she is passionate about learning from and supporting others.