In this new episode of Champions of Performance Marketing , we sat down with Jitendra Vaswani, a remarkable figure in the affiliate marketing landscape whose journey from SEO specialist, speaker, author to business owner offers valuable lessons for anyone in our industry.
Throughout our conversation, Jitendra shares valuable insights about the evolution of SEO, the rise of AI, and the strategies that continue to deliver results in 2025.
Check the episode on Spotify here:
Or you can watch it on Youtube here!
Q: How did you start in affiliate marketing?
Jitendra Vaswani: I started affiliate marketing around 2013 or 2014. I entered the SEO world when one of my friends told me about it. Then I searched on Google, went for a job interview, got the position, and started learning about SEO. Slowly, I became curious about how to make money online. Everybody who’s doing a job wants to learn how to make money online, right?
So I searched Google for information on how to make money online. Then I found affiliate marketing and watched some YouTube videos.
I always tell people who are starting out to go on YouTube and look for videos. “You will always find a lot of free information. You don’t have to buy any courses if you want to start in affiliate marketing or digital marketing. It’s all free already out there. You can find the best YouTube channels in your niche and follow some experts.”
Like the courses from Powerhouse Affiliate Youtube channel, where you will learn in depth about CPA Marketing!
I followed some experts, got my first domain name online, and started a blog. I began adding content about what I knew about SEO.
As I continued learning, I started writing about affiliate marketing and sharing that content on my blog. Then I started making money with sponsored posts and affiliate marketing because I was promoting SaaS tools and products.
In 2015, I went to Affiliate World Asia, which changed my life.
That’s where I met people who were making $100,000 a month.
I said, “What? $100,000 a month? Is it really possible with affiliate marketing?”
They told me they were doing nutra, Clickbank, and other verticals.
Someone showed me their bank account, and then I believed the money was real. Nobody was trying to scam me. It was real—the money was there. I met these people, learned from them, and applied all this knowledge to my business. It’s not just about meeting people; it’s also about applying the knowledge and implementing it in your business.
Q: What are you doing now with Affiliate Booster and your other businesses?
Jitendra Vaswani: Right now, I’ve acquired Affiliate Booster from a friend who was running this WordPress tool. It’s a tool to improve your conversions on blogs by adding attractive blocks to your landing pages—like reviews, pros and cons boxes. If you’re running review sites or coupon sites, you can use these kinds of boxes on your landing pages to increase conversion rates.
For Affiliate Booster in 2025, we’re going to add AI. We’ve already added it and will launch it soon in the upcoming two or three months. We’re going to make it a very big launch. I think Affiliate Booster is going to take a very good direction in 2025 because I want to make this product very helpful for affiliate marketers who want to improve the conversion rates on their landing pages, whether they’re running traffic with SEO, Google Ads, or Facebook.
They want to add elements like pros and cons, review boxes, attractive CTA buttons, notification bars, and more to their WordPress sites. We have all these features in Affiliate Booster. They can check out the live demo to see what kind of features we offer. With AI, we’re going to make it much easier by integrating content generation. Everything is going to be there in 2025.
We’ll integrate AI for content and for creating different kinds of elements for landing pages to make them highly converting. We want landing pages that convert very well because we’re running many offers—I’m promoting SaaS tools, education, VPNs, and similar offers.
So I need very good landing pages, which I can create with Affiliate Booster. We’re also going to add some kind of funnels. We’re working on this product very seriously.
I also have my agency for SEO and content creation. If somebody is looking for PR marketing or SEO, I’m happy to help them.
Whenever I go to events, I work with clients from our industry, from Affiliate World or the gaming industry, who need help with content, SEO, and website creation.
Q: You started in SEO. What do you see happening with SEO right now in 2025?
Jitendra Vaswani: SEO has gone through a lot of changes. I’ll be very blunt and honest, SEO for affiliate niche websites is getting tricky. I’m not saying it’s 100% dead, but in 2024, we saw many changes by Google. Google has really affected affiliate marketers who were running niche websites.
In 2024, SEO experienced some downfall, to be honest. We lost some of our revenue sources because we were running multiple niche websites. When Google started making many changes, we decided to get into Google Ads.
We knew what keywords were profitable for us in organic traffic, so we applied those keywords to search ads, to Google Ads. As these keywords were profitable, we ran ads for them to make money. We made this shift in 2024 because we recognized that SEO was going to be very difficult for us. It’s not going to be easy, to be very honest, it’s not easy right now.
It’s tricky and complicated. Google is making things complicated for niche affiliate websites. I’m not talking about local SEO, local SEO is still going well and remains strong. I’m talking specifically about affiliate sites like reviews and coupons. Those kinds of sites were badly hit by Google. Many SEOs and affiliate marketers I know have lost huge revenue, six or seven figures. I’ve personally met them at events.
Now they’re investing their money in paid ads, whether it’s Facebook, Google Ads, search arbitrage, or native advertising.
They’re heavily investing in paid traffic sources, and I’m doing the same, investing in Google Ads and some Facebook Ads. That’s where we’ve had to make a shift. You have to make changes and upgrades.
Q: Are you combining your knowledge in SEO with media buying?
Jitendra Vaswani: Yes, I’m getting involved with media buying because I have a good partner. I don’t run any operations personally. My team handles that part. I meet people in the industry and get the offers, and my team runs them. I don’t know about the technical aspects of how Google Ads are running because I have partners and a team doing it for me. I’m just investing the money.
After 10 years of running this business, I’m out of the operations game. I’m more focused on networking, meeting people, and developing my agency and product. That’s where I’m concentrating my efforts.
Q: Is your strong point networking and meeting people?
Jitendra Vaswani: Yes, because I discovered these are my strengths. If I focus on my strengths, I can maximize my money and increase my ROI. If I focus on my weaknesses and keep trying to improve them, it won’t help me. I know my strengths, I can travel the world, meet people, and gain insights. That’s how you make things happen.
I would tell everyone watching this: focus on your strengths. That’s very important because I see so many people trying to be a jack of all trades. You cannot master everything. You need to master one skill and make the best of it. That’s how things work in this business.
When you run a business, you usually have to know about other things, but you don’t have to be a master. You need help on all the other aspects of running the business.
Networking has always been my strong point. I know I’m good at meeting people, doing podcasts and interviews, and making connections like we have. We’ve met in Romania and other countries at various conferences. We know each other’s strengths very well. We try to make the best of our connection.
Q: When we previously met at a conference you mentioned Parasite SEO. What do you think about it now in 2025?
Jitendra Vaswani: Parasite SEO is still working very strongly. For those watching who don’t understand what Parasite SEO is: it’s taking advantage of high-authority news websites. Let me give you an example: If I want to rank for “best gambling sites in UK” and I want to rank my niche website, it would take me a very long time through standard SEO, maybe six months or a year.
But if I want to rank instantly, I would leverage news websites or authority sites that have high authority in Google’s eyes, sites like Forbes, Huffington Post, New York Times, Fortune.com, LA Times, and other highly credible news websites. These sites are indexed heavily by Google and are very trusted.
I would buy a sponsored post on those news websites, paying them $1,000, $3,000, $5,000, or sometimes just $200-300, depending on the site.
I would have them write an article with my affiliate links, and I would be able to instantly rank for those keywords for two weeks or three weeks. Then I make my ROI from the affiliate links in those articles. Because these sites are indexed very quickly by Google, I can rank almost immediately.
Parasite SEO is still working right now. My team is doing it. You can use news websites like Medium.com, LinkedIn Pulse, and other forums that get highly indexed on Google.
Then we do reverse engineering in the niche and industry to see what’s working and what’s ranking on the first page of Google for the keywords we work with.
You might find that news websites, Quora, or Reddit are ranking highly. So you buy articles there or post links there. That’s how you rank and make money.
Q: What’s your take on media buying right now?
Jitendra Vaswani: Media buying is pretty solid. If you know how to buy traffic and run it to offers, you can easily make a very good ROI.
Right now, we’re running offers like SaaS tools, education, VPNs, proxies—the white hat verticals. I don’t know how to run gambling ads yet, that’s not my expertise. But in the future, if I find someone who can teach my team how to run iGaming ads, we’d be happy to try it.
Right now, we’re making about a 120% ROI on Google Ads. We know that search ad traffic is very good and profitable for us. You need to find the right traffic source, test, invest money, conduct A/B testing, and reverse engineer your competitors.
That’s crucial—if you don’t reverse engineer your competitors, you’ll never know what they’re doing, what offers they’re running, what landing pages they use, what trackers they employ—everything.
Q: What tools do you use to optimize your strategies?
Jitendra Vaswani: For SEO tools, we use SEMrush, Moz, and Ahrefs—these three main tools. For Google AdWords, we use AdAlchemy to optimize campaigns, along with Ispionage. We also use spy tools like Adplexity to monitor our competitors’ campaigns and see what they’re doing.
For tracking, we’ve used CPV Lab in the past, which is a pretty good tooll. We use all these tools to optimize our campaigns.
Q: What are some real strategies for optimizing landing pages for conversions?
Jitendra Vaswani: To optimize landing pages for conversion, the first and most important thing is that your landing pages should load very fast, not more than one or two seconds.
If you have slow landing pages, you’re going to lose a lot of money. If you look at e-commerce sites like Amazon, they’re very fast because if they had slow landing pages, they would lose billions of dollars.
Make sure your landing pages are optimized for smartphones. This is very important because most shopping now happens on mobile devices.
Focus on these elements: make sure you have reviews, testimonials, case studies, good call-to-action buttons, and ensure that the first layout of the landing page solves the user’s problem. It should create curiosity to read further.
For example, if someone is looking for an iPhone review and lands on your page, you need to make them excited to read more.
In the first layout of the landing page, you need trust elements like pros and cons about the phone. If you don’t have something exciting about the phone, they won’t read further. The first fold needs to be enticing and attractive, with good color combinations and CTA buttons.
Always split test your landing pages, create multiple versions and see what works, like testing different colors for CTA buttons. Make sure you use the right tracking tools and properly implement your affiliate links with sub IDs.
Include an about page, privacy policy, and GDPR information in the footer—everything has to be clearly mentioned. Always observe what your competitors are doing with their landing pages to improve your own conversion rates and reduce CPC costs.
Q: Do you create multiple versions of landing pages and test different elements?
Jitendra Vaswani: Yes, we change elements like images, testimonials, CTA buttons, offers, and sometimes add videos. We test many things—changing images, headers, footers, and more. You need to continuously test to see what works best for you.
This type of multivariate testing is essential for optimizing campaigns. Tools like MV Lab are designed specifically for this purpose—to test multiple variations of the same landing page without having to create separate copies of each page. This approach saves significant time and money while allowing marketers to identify winning combinations quickly. With multivariate testing, you can test endless variations of your landing page from a single page, determine which variations perform best, increase traffic to the working combinations, and remove variations that aren’t profitable. This systematic approach to testing ultimately leads to faster campaign optimization and increased profits.
Q: How is AI helping with these landing pages?
Jitendra Vaswani: AI is now the backbone of our business, for content creation and optimizing landing pages. We use ChatGPT or DeepSeek extensively. My team uses DeepSeek, and I use ChatGPT more. I always ask ChatGPT how to improve content, optimize landing pages, and identify missing elements.
ChatGPT is like a friend that’s available 24 hours a day and never gets tired. You can ask it any questions you have.
Without AI now, I couldn’t run the business. We use AI for creating graphics, images, videos, and content. Everything is done by AI now.
We don’t need multiple team members anymore, one team member can easily manage videos, content creation, and images if they know how to use AI.
My team is much smaller now. We don’t need a huge team to run campaigns. We always tell team members to learn AI because it will help them and streamline their work processes to optimize campaigns better. AI is our savior right now.
Q: I’ve heard that for many companies, investing in AI and learning prompt engineering is now a must. Is this true?
Jitendra Vaswani: It’s very important, it’s a must. In 2025, you have to learn AI, or you’ll be out of business. If you don’t implement AI, to be honest, AI is going to overtake many jobs. It’s crazy out there, so you should definitely learn it.
Q: What do you say about AI search? Many people now search using AI tools. How do you rank there?
Jitendra Vaswani: I now use ChatGPT to get answers.
For example, if I’m traveling to Amsterdam, I’ll ask ChatGPT to create an itinerary for five days, and it will tell me where to go, how to take a taxi, and all those details.
I think Google’s search market share is dropping somewhat. Even when you search on Google now, you see AI overviews at the top because Google is also implementing AI into search.
AI is coming for everybody, so you have to adapt, learn it, and implement it in your business.
If you don’t use AI, you’ll quickly be thrown out of your business. AI is changing very fast and making many changes in numerous industries. Every affiliate marketer is now implementing AI into their business, and they know they don’t need many team members anymore—just a few to run their campaigns.
Q: Did you find a trick for how a company can get featured in those AI search snippets?
Jitendra Vaswani: I think there’s no secret there.
It’s all about optimizing and split testing your content.
You can see what kind of content is being shown in AI overviews and snippets, and then tweak your answers accordingly.
If you want to rank for specific keywords, observe what AI is picking up and what kind of content appears in AI snippets. Then incorporate that content into your landing page and optimize it better.
There’s no secret tool or strategy right now, it’s about optimization and seeing what Google is picking up.
When optimizing your pages, make sure that on the first fold of your landing pages, you’re very specific. Briefly explain what’s on the page. Your intention should be to solve the user’s problem very quickly, very fast. Be precise and clear on that part.
Q: What’s your strategy to grow your business this year?
Jitendra Vaswani: We’re focusing more on search ads and trying to scale to $100,000 profit every month. We’re developing strategies and reverse engineering our competitors. I’m also focusing heavily on the Affiliate Booster product. The agency is going well too. These are the three major areas I’m concentrating on.
I’m making sure my team is well-equipped with AI training, and my partners too. I’m trying to ensure everyone grows with me because you cannot grow alone. You need good team members and partners to grow together in this business.
I’ve involved all my best friends in my business now. They’re helping me, and I’m helping them grow. That’s my current focus.
Q: Is your strategy for this year also to attend conferences?
Jitendra Vaswani: Yes, and I’m thinking about attending some masterminds too, which are very helpful.
I was in Vegas for a mastermind where I invested about $25,000 to meet high-spending people with significant resources.
You need to connect with people who can teach you their strategies for growing to seven, eight, or nine figures. Being in an elite circle of successful people will push you to upgrade yourself.
Q: What advice do you have for someone starting now in affiliate marketing?
Jitendra Vaswani: Go to conferences and events, meet people, meet experts, and learn from them. It’s much better because when you attend events, workshops, or masterminds, you meet people and learn what they’re doing. Your mind will be blown away by what you discover. It’s very important.
I always believe in networking with people. It will help you grow much faster, I can guarantee that. So my advice is to go out and meet people.
Q: If there is a problem you see now in affiliate marketing, what would that be?
Jitendra Vaswani: I think affiliate marketing can be more white hat instead of heading in shadier directions.
I always advise people to follow the right path, go in the white hat direction instead of pursuing shadier niches.
I know some people are doing questionable things in this industry. There’s a lot of money out there, but I want to make money as legitimately as possible. I don’t want that kind of shady money.
Q: Where can people get in touch with you?
Jitendra Vaswani: They can find me on LinkedIn or Facebook, I’m very active on Facebook, and also on Instagram. They can search for my name and reach out to me there. I’m happy to answer their questions.
They can also check out my YouTube channel where I do interviews with experts. They can learn many things about affiliate marketing, SEO, and how to make money online. My ultimate goal is to help people achieve their goals. Whatever I can do through my content and podcast interviews, I want to help people as much as possible.
Get in touch with Jitendra Vaswani here:
- Website Affiliate Booster
- Linkedin Jitendra Vaswani
- Instagram Jitendra Vaswani
- Facebook Jitendra Vaswani
Jitendra Vaswani is an affiliate marketer, SEO expert, blogger, author, and speaker. He is the owner of Affiliate Booster, a WordPress tool designed to improve conversion rates for affiliate marketers.
Here is the entire video interview (and we encourage you to subscribe as well to keep in touch with the latest interviews!)
