Our friends from NewsBreak advertising detailed below how creatives play a very important place in having successful advertising campaigns.
NewsBreak is one of the newest and friendlier Native ad network on the market.
If you don’t know yet what Native Ads are, you should check this out and you will understand how very powerful these ads are.
Why Creatives Matter in Advertising
Creatives are the backbone of successful advertising campaigns.
The right visuals and formats can make or break your ad performance by directly influencing key performance metrics like Click-Through Rate (CTR) and Conversion Rate (CVR). However, there is no “one-size-fits-all” approach, advertisers must continuously test and refine their creatives to stay ahead.
Testing creatives is one of the constant activities that a media buyer is doing!
Understanding Creative Formats & Benchmarks
Image & Video Ads
NewsBreak supports both 9×16 (vertical) and 16×9 (horizontal) formats for image and video ads.
Choosing the right format is crucial for audience engagement and ad performance.
Best Practices for High-Performing Ads
- Use 2-5 ads per ad set for better performance.
- Keep image and video formats in separate ad sets
- Test different creative angles, use a mix of static images, GIFs, and videos.
- Utilize NewsBreak’s AI Creative Tool to generate compelling creatives efficiently.
Recommended Sizes for Creatives:
- Static images and GIFs: Use a 16:9 format with a native, editorial-style design
- Videos for E-commerce & Lead Gen: Use 9×16 format, around 1 minute long
- Search ads: Use short, 5–10 sec vertical videos for mobile-first engagement
Example of NewsBreak format ads:
Effective Creative Strategies by Industry
Health & Wellness
- Use before-and-after transformations, product images, educational content, and testimonials.
- Stay compliant with ad policies and avoid exaggerated claims like “Lose 120 lbs in 7 days!”
- Remember that around 60% of NewsBreak’s audience is women over 45, so align your creative strategy with that demographic.
Finance
- Utilize native imagery, financial icons (e.g. dollar signs), and user-generated content (UGC).
- Drive curiosity with listicles and simplified, conversion-focused messaging.
E-Commerce
- Leverage product demo GIFs and short videos (9×16 format) which are perfect for mobile-first audiences on NewsBreak.
- Create excitement with sales-focused messaging.
- Use horizontal creatives for article readers and vertical creatives for video swipers to maximize performance.
Lead Generation
- Focus on home services, insurance, and job-related creatives.
- Use before-and-after images, UGC videos, and dynamic copywriting to engage and convert.
- These verticals thrive when you match creatives with audience intent and use tools like CPV Lab ad tracker to measure performance across formats.
Common Creative Mistakes to Avoid
- Turning ads on and off too frequently -> this disrupts NewsBreak ad optimization.
- Failing to test different creatives and formats -> don’t rely on just one style.
- Mixing horizontal and vertical creatives in the same ad set -> confuses the algorithm and reduces CTR.
- Leaving underperforming ads running -> always monitor and optimize with real-time tracking tools.
- Ignoring video creatives -> 9×16 vertical videos outperform static creatives on NewsBreak.
How to test different creatives
When testing ad creatives on NewsBreak, it’s important to go beyond just revenue tracking (even though revenue is key!).
You should compare Click-Through Rate (CTR) with Conversion Rate (CVR) to find the ideal performance balance.
A high CTR doesn’t always equal conversions. For example:
- High CTR but low CVR? Your creative is attractive, but the landing page may be weak or misaligned.
- Low CTR? Your creative isn’t engaging enough, time to test new visuals, formats, or messaging.
Using a tool like CPV Lab, you can track, analyze, and optimize creatives all in one dashboard.
With CPV Lab’s easy NewsBreak integration, you can compare performance across creatives, campaigns, and formats effortlessly.
Key Takeaways
- Strong creatives drive performance, improving CTR and helping algorithms optimize CVR.
- Testing different angles is crucial – experiment with various formats and styles.
- Continuous optimization is key – review and refine creatives based on recent performance data.
Author: Christina Regan from NewsBreak
