I want to start presenting the predefined types of campaigns that you can use in the CPV Lab performance marketing tracker to define campaigns.
As we got many questions about these campaign types, let me clarify first what are they.
In CPV Lab we have 6 predefined campaign types, or campaign layouts if that sounds better for you.
The 6 campaign types in CPV Lab:
- Direct Link & Landing Page
- Landing Page Sequence
- Lead Capture & Opt-Ins
- Multiple Options
- Multiple Paths
- Email Follow-Up
What if my funnel doesn’t match a predefined campaign?
From our experience (and we have a decade experience in tracking marketing campaigns), these 6 campaign types cover 98% of the funnels.
Until now we found just one type of funnel that they don’t cover, but we hope to have that solved soon enough 😊
In this post I will talk about the first type of campaign that you can track and optimize with ad tracking software CPV Lab: Direct Link and Landing Page campaign.
If you’re also interested in learning about CPA network approvals and how to navigate through their complexities, I highly recommend checking out our CPA Network Approval Guide.
Direct Link and Landing Page campaign
Where can you use a Direct Link & Landing Page campaign?
There are so many things you can do with a Direct Link and Landing Page campaign, but I will list here just a few of the most common ones:
If you are a business owner (SMEs) you can:
- track organic traffic to your website or landing page (usually if you are a business)
- track traffic to your blog (it can be WordPress or any type of blog… create a campaign, add the articles as Landing pages and put some code to each article)
- split test Direct Linking vs Landing Page (if you link directly to the offer or if you put a landing page first, which one is working better?)
- track Google Ads and Microsoft (Bing) Ads campaigns – you need to use Parallel tracking, which is a direct link to the landing page, without extra redirects
- split test your landing pages and identify the best performing ones
- split test your offers based on specific share percentages
If you run CPA Affiliate Marketing campaigns you can:
- rotate between multiple offers, or direct your traffic to specific offers based on the Share% you set.
- add multiple landing pages and rotate through each of them, based on the Share% you enter for each landing page, while also rotating through multiple offers
- split the traffic between each of the above
- create redirect profiles (paths) based on visitor data/metrics
- get an answer to the question: “What is better? Direct Link or Landing Pages?”
Some offers are great and perform well, but there are some offers that simply don’t work the way we want to. So instead of passing up the best performing set of traffic and losing click volume, there’s an easy way to do this within Campaign settings by using the ‘Share%’ feature.
You can set up the Share% that applies to each offer and landing page and show predominantly the content associated with the high performing pages.
The Share% represents the percentage of the overall traffic that a page will receive, so if you have a high-quality offer with a share% of 50%, then half of your visitors will reach this offer. Splitting your traffic between multiple offers/landing pages will help you increase reach and engagement.
Important to remember
The Direct Link & Landing Page campaign can be used for most marketing funnels where you have a Landing Page/Website with different “offers” (and also if you have a business website, each “link” in your website is an offer).
The most important thing to remember is that you need to put a piece of code in that website/landing page in order to perform tracking. You have to own the landing page and you can also use a landing page builder tool to design the pages.
With this type of campaign, if you find an offer that isn’t converting, or you see that the campaign is underperforming on Facebook, Google Ads (any Traffic source), simply set it to Inactive and increase the Share% to the top performing offers.
You don’t even need to change anything within your Campaign at the Traffic Source! So you avoid all the learning phases from Google Ads or Meta and you don’t waste money with that.
Tracking Direct Link & Landing Page campaign
The flow for tracking a Direct Link and Landing Page campaign in CPV Lab ad tracker is quite simple.
And, as an image is better than words, check this diagram explaining how the tracking of your Direct Link and Landing page campaign is done with CPV Lab ad tracker.
To sum up…
Direct Link and Landing page campaigns can be used for all funnels where you want to test landing pages and/or offers. The setup can be done easily and you are provided with all code blocks that are needed in the landing page and with all the links for tracking and for getting conversions from the affiliate network.
Want to stay up-to-date on the fast-paced marketing industry? CPV Lab conversion tracker offers a complete toolkit for tracking and analyzing all your marketing campaigns from one single place. And all starts with a Free 14 days Trial!
