AI-powered video creation tools have revolutionized how media buyers produce UGC (User Generated Content) ads for platforms like TikTok and YouTube.
These tools make it possible to create authentic-looking UGC video ads in minutes without needing professional equipment or editing skills.
In this guide, we’ll focus on the most effective AI tools specifically designed for creating video ads, with features like automated captions, quick editing, and UGC-style templates.
Whether you’re running campaigns on TikTok or YouTube, these tools will help you produce converting video ads at scale.
Top AI Tools for UGC Video Ads
LetsTok—Specialized AI platform for TikTok UGC ads, offering automated video creation with proven direct response formats. Features include quick customization, multiple aspect ratios, and built-in hooks that drive conversions. Perfect for media buyers needing authentic TikTok content at scale.
VEED.IO—Professional video editing platform with advanced caption generation in multiple languages. Offers drag-and-drop editing, automatic subtitle synchronization, and brand customization tools. Ideal for creating engaging, accessible video ads with professional-looking captions and overlays.
HeyGen—an advanced AI avatar and voice generation platform supporting 175+ languages. Creates realistic digital presenters with natural speech patterns and expressions. Excellent for producing spokesperson-style UGC ads and localized content without hiring multiple actors.
Invideo.ai—A comprehensive template-based video creation tool with thousands of customizable layouts. Features include one-click aspect ratio changes, automated video assembly, and social media-optimized formats. Best for quickly producing multiple ad variations using proven templates.
Captions.ai—A purpose-built AI captioning tool for viral-style social media content. Creates dynamic, attention-grabbing captions with perfect timing and TikTok-optimized styles. Essential for media buyers looking to boost view time and engagement with professional-looking text overlays. Starting at $9.99/month with options for scaling.
MakeUGC.ai—an AI-powered platform specifically for e-commerce UGC videos. Creates realistic product testimonials and demonstrations using AI avatars. Offers ready-to-use templates for product showcases and social proof content. Ideal for media buyers needing consistent UGC-style content at scale, starting at $49/month for five videos.
1. LetsTok
LetsTok is an AI-powered platform specifically designed for creating UGC-style video ads for TikTok and social media. It leverages AI technology to help media buyers and marketers produce authentic, converting video content at scale. The platform’s focus on quick customization and UGC-style content makes it particularly valuable for direct response advertising and performance marketing campaigns.
Key Features for Media Buyers:
- UGC-Focused Templates:
- Pre-built templates based on proven TikTok ad formats
- Layouts optimized for direct response and conversion
- Easy customization for different products and niches
- Quick Ad Creation:
- Create multiple ad variations in minutes
- Batch processing for testing different angles
- One-click format adjustment for different platforms
- Performance Features:
- Built-in hooks and calls-to-action that convert
- Engagement-optimized text overlays
- Auto-generated captions in multiple styles
- Testing Tools:
- A/B testing capabilities
- Multiple aspect ratios for cross-platform testing
- Quick iteration features for optimizing performance
- Try: $39/Month
- Entry: $500/Month
- Grow: $1200/Month
2. VEED.IO
VEED.IO has become a go-to platform for media buyers creating UGC ads, thanks to its powerful caption generation and quick editing capabilities. Its browser-based platform makes it perfect for rapid ad creation and testing.
Key Features for Media Buyers:
- Advanced Caption Tools:
- Auto-generated captions with multiple styles
- Caption timing automation
- Custom caption templates for ads
- One-click translation for global campaigns
- Quick Ad Creation:
- Drag-and-drop video editing
- Instant resizing for different platforms
- Built-in UGC-style filters and effects
- Quick trim and compile features
- Ad Performance Features:
- Call-to-action overlays
- Engagement-optimized text styles
- Brand watermark options
- Performance-tested templates
- Media Buying Workflow:
- Bulk export options
- Team collaboration features
- Quick iteration capabilities
- A/B testing support
Pricing:
- Lite Plan: $19/month/per user
- Pro Plan: $49/month/per user
- Enterprise Plan: Custom pricing for agencies
3. HeyGen (formerly Movio)
HeyGen specializes in creating personalized video ads using AI avatars, making it ideal for media buyers who need to produce large volumes of personalized content for different markets and audiences.
Key Features for Media Buyers:
- AI Avatar Customization:
- Realistic AI presenters
- Multiple personality types
- Custom voice and speaking styles
- Brand-specific avatar creation
- Ad-Specific Features:
- Direct response script templates
- Product demonstration capabilities
- Multiple video styles and formats
- Quick localization options
- Scaling Tools:
- Batch video creation
- Multi-language support (175+ languages)
- Template duplication
- Quick variation testing
Pricing:
- Creator Plan: $29/month
- Team Plan: $89/month/seat
- Enterprise: Custom pricing for high-volume needs
4. Invideo.ai
Invideo.ai stands out for its extensive template library and proven track record in creating social media video content. While it serves multiple video creation needs, its UGC-specific features make it valuable for media buyers.
Key Features:
- UGC Templates:
- Social media-optimized formats
- Vertical video templates for TikTok/Reels
- Direct response layouts
- Quick customization options
- Production Tools:
- One-click aspect ratio changes
- Automated video assembly
- Text-to-video conversion
- Built-in stock media library
- Media Buying Features:
- Split testing capabilities
- Platform-specific export
- Performance tracking
- Team collaboration
Pricing:
- Free plan available
- Plus Plan: $35/month
- Max Plan: $60/month
- Generative: $120/month
5. Captions.ai
Captions.ai is a specialized AI-powered captioning tool designed specifically for creating viral-style captions for social media videos. It’s particularly popular among media buyers and content creators for its TikTok-optimized caption styles.
Key Features:
- AI-Powered Caption Generation:
- Automatically generates engaging, TikTok-style captions
- Creates dynamic text that matches speech patterns
- Supports multiple caption styles and animations
- Real-time caption synchronization
- Social Media Optimization:
- Built specifically for TikTok, Instagram, and YouTube Shorts
- Viral-style text formatting
- Attention-grabbing text animations
- Platform-specific aspect ratios
- Professional Tools:
- Custom font options
- Brand color integration
- Quick editing interface
- Batch processing capabilities
- Time-Saving Features:
- One-click caption generation
- Quick style application
- Easy timing adjustments
- Fast export options
Why Media Buyers Love It:
- Creates engaging, attention-grabbing captions that boost view time
- Saves hours of manual captioning work
- Helps videos perform better in social media algorithms
- Perfect for quick ad testing and iteration
Pricing:
- Pricing:
- Pro Plan: $9.99/month
- Max Plan: $24.99/month
- Scale Plan: $69.99/month
- Enterprise Plan: Custom pricing
Captions.ai has become a go-to tool for media buyers who need to create scroll-stopping video ads quickly. Its specialized focus on social media-optimized captions makes it particularly valuable for UGC ad creation.
6. MakeUGC.ai
MakeUGC.ai is a specialized AI platform designed to generate UGC-style videos using AI avatars. The platform focuses on creating authentic-looking testimonial videos and product demonstrations specifically for e-commerce and direct response advertising.
Key Features:
- AI Avatar Generation:
- Create realistic AI spokespersons
- Customizable avatar appearances
- Natural speech patterns
- Multiple avatar options
- Video Creation Tools:
- Product demo templates
- Testimonial video formats
- Social media optimized outputs
- Quick editing capabilities
- E-commerce Integration:
- Product showcase features
- Before/after demonstrations
- Shopping-focused templates
- Direct response formats
Pricing:
- Pro: $49/month (5 videos)
- Business: $69/month (10 videos)
- Pro: $119/month (20 videos)
- Enterprise: custom plans (20+ videos)
Comparison of Top UGC Video Ad Tools
| Tool | Best For | Key Strength | Starting Price |
|---|---|---|---|
| LetsTok | TikTok ads | Native TikTok-style content | $39/month |
| VEED.IO | Caption-heavy content | Professional editing & captions | $19/month |
| HeyGen | AI presenter videos | Natural AI avatars | $29/month |
| Invideo.ai | Template-based ads | Quick customization | $35/month |
| Captions.ai | Social media captions | Viral-style text animation | $9.99/month |
| MakeUGC.ai | E-commerce testimonials | AI-powered product demos | $49/month |
How to Choose the Right Tool
For TikTok-Focused Campaigns:
- LetsTok is your best choice, especially for direct response ads
- VEED.IO as a secondary tool for caption-heavy content
- Captions.ai for viral-style text animations
- MakeUGC.ai for product testimonials
For Multi-Platform Campaigns:
- VEED.IO for versatile editing and captions
- Invideo.ai for template variety
- Captions.ai for consistent caption style across platforms
- MakeUGC.ai for e-commerce content across channels
For Spokesperson-Style Ads:
- HeyGen for AI presenter videos
- Combine with VEED.IO for enhanced captions
- MakeUGC.ai for product demonstrations
- Captions.ai for engaging text overlays
For High-Volume Campaigns:
- LetsTok for TikTok-style content at scale
- HeyGen for AI presenter variations
- MakeUGC.ai for bulk product testimonials
- Captions.ai for quick caption generation across videos
Conclusion
The landscape of UGC video ad creation has been transformed by these AI tools.
For media buyers focusing on performance marketing, LetsTok and VEED.IO form a powerful combination for TikTok and social media campaigns. HeyGen provides an excellent solution for AI-presenter videos, while Invideo.ai offers reliable template-based creation.
Remember that successful UGC ad campaigns often require testing different approaches. Using these tools in combination can help you find the winning formula for your campaigns.
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