If you’re looking for a Mobplus review before signing up, this article covers everything you need to make the decision: what the network offers, which GEOs perform, how payments work, and how to connect it to your tracker.
The information comes directly from the Mobplus team.
What is Mobplus?
Mobplus is a global performance marketing network founded in 2016, focused on mVAS (mobile value-added services) and CPL lead generation. It works with 3,000+ advertisers across 150+ countries and processes 80,000+ daily conversions on a CPA/CPL model.
Mobplus covers six core verticals: Mobile Subscription (mVAS), Sweepstakes, E-Commerce, Nutra, Smartlink, and Insurance.
The network operates direct advertiser relationships in Southeast Asia, the Middle East, Africa, and South America, where its mVAS offering catalog is strongest.
Below is a full breakdown of what Mobplus offers, including offer types, GEOs, payment terms, and how to integrate it with CPV Lab or CPV One for S2S postback tracking.
Mobplus at a glance
| Item | Details |
| Founded | 2016 |
| Verticals | Mobile Subscription (mVAS), Sweepstakes, E-Commerce, Nutra, Smartlink, Insurance |
| GEO coverage | 150+ countries |
| Daily conversions | 80,000+ |
| Advertisers | 3,000+ |
| Payment methods | Wire Transfer, PayPal, and others |
| Min. payout | $100 (PayPal/others), $300 (wire) |
| mVAS payments | Weekly (daily for verified affiliates) |
| Lead gen payments | Monthly (bi-weekly for verified affiliates) |
| Support | 24/7 including Chinese-language AM support |
| Sign-up + promo code | mobplus.net |
Mobplus mVAS offers
Mobplus mVAS offers let affiliates earn CPA payouts when users subscribe to mobile content services (games, music, video, utility apps) billed directly through their carrier. No credit card is required, conversion flows are carrier-level, and payouts are typically higher than standard CPA verticals.
Mobplus has run mVAS campaigns since 2016 and holds direct advertiser relationships in several of the vertical’s strongest regions.
Top mVAS GEOs on Mobplus
Mobplus’s strongest mVAS markets are:
- Southeast and South Asia: Thailand, Indonesia, Malaysia, Bangladesh, Sri Lanka
- Middle East and Africa: Saudi Arabia, UAE, Iraq, Nigeria, Sudan, Kenya, Ghana
- South America: Brazil, Chile, Paraguay, Peru, Colombia
These markets share mobile-first user behavior, high smartphone penetration, and carrier billing infrastructure that makes mVAS technically viable.
Mobplus mVAS offer flow types
Mobplus supports six mVAS offer flow types: Click flow, PIN submit, PIN API, IVR (Interactive Voice Response), Click2SMS, and USSD.
This range matters because flow type and traffic source need to match. A click flow converts at high volume on push traffic; PIN submit suits audiences with higher intent. Having all six options available means you can pick the right flow for your source rather than forcing a mismatch.
- Click flow: single click to subscribe, highest conversion volume
- PIN submit: user enters a PIN sent via SMS, higher intent signal
- PIN API: automated PIN verification, cleaner user experience
- IVR: subscription confirmed via phone call
- Click2SMS: subscription triggered by sending an SMS
- USSD: carrier-level menu-based subscription flow
Exclusive offers and direct payouts
Because Mobplus works directly with advertisers rather than through a reseller layer, affiliates access higher payouts for the same GEOs compared to networks that aggregate offers from intermediaries. If you’ve been running mVAS elsewhere and hitting payout ceilings in specific countries, testing the same GEOs on Mobplus is a direct way to compare.
Mobplus CPL lead generation
Mobplus CPL lead generation pays affiliates per qualified lead (a form fill or email confirmation) across four verticals: Sweepstakes, Insurance, Home Improvement, and Survey.
Lead gen verticals
- Sweepstakes: prize entry campaigns with broad global reach
- Insurance: auto, home, life; strong payouts in T1 markets
- Home Improvement: solar, roofing, windows; particularly strong in the US
- Survey: wide audience appeal, straightforward conversion flow
Lead gen GEOs
Tier 1 markets (US, UK, Germany, Canada, Australia, Italy) offer higher payouts with more competition, but strong volume for quality traffic. Tier 2/3 markets (Thailand, Indonesia, India, Philippines) offer lower payouts and a lower barrier to convert with the right source.
SOI vs. DOI on Mobplus
Mobplus lead gen offers run on both SOI (Single Opt-In) and DOI (Double Opt-In) models. SOI converts at a higher rate because there is no email confirmation step. DOI commands higher payouts because the lead is verified. The right choice depends on your traffic source and the advertiser’s requirements.
Mobplus payment terms
mVAS campaigns on Mobplus pay weekly by default, with daily payments available for verified affiliates. Lead gen campaigns pay monthly by default, with bi-weekly payments available. The minimum payout is $100 via PayPal and $300 via wire transfer.
Demonstrating traffic quality early in your relationship with Mobplus opens the door to more frequent payment cycles, which directly improves cash flow when scaling campaigns.
How to track Mobplus campaigns in CPV Lab and CPV One
Mobplus is integrated into CPV Lab and CPV One as a predefined affiliate network template. Setting it up takes less time than configuring a custom source, and the integration supports full S2S postback tracking.
What the integration gives you:
- S2S postback tracking: every Mobplus conversion fires back to CPV Lab in real time, with full visibility into which traffic source, creative, and landing page is driving results
- ROI calculation: CPV Lab pulls revenue data from Mobplus postbacks and combines it with your traffic costs to calculate real-time ROI per campaign
- A/B testing across offer flows: run click flow and PIN submit versions of the same offer simultaneously and compare them side by side
- GEO and carrier segmentation: break down performance by country, then drill into which specific carrier or region is responsible for your conversions
- Data-backed scaling: once you identify your best-performing combination of offer, traffic source, and landing page, you have the data to scale with confidence
Full setup guide: Mobplus integration guide
Who should use Mobplus?
Mobplus works best for affiliates already running mVAS who want wider GEO coverage or better payouts, media buyers focused on Southeast Asia and the Middle East, and CPL affiliates running insurance or home improvement in US and UK markets.
- Affiliates already running mVAS who want to expand GEO coverage or access exclusive offers with higher payouts than their current network
- Media buyers focused on Southeast Asia and the Middle East, where Mobplus holds direct advertiser relationships and a deep offer catalog
- CPL affiliates running insurance or home improvement in T1 markets, particularly the US and UK
- Affiliates who need responsive account management: 24/7 support, including Chinese-language AM coverage, means campaign issues don’t go unresolved over weekends
How to get started with Mobplus
- Register at mobplus.net (If you are a CPV Lab user you can get a +$20 bonus on your first payout once you reach $200 in earnings)
- Contact your assigned account manager to discuss your traffic sources and target GEOs.
- Set up Mobplus in CPV Lab using the predefined template. The integration guide covers the full postback configuration.
- Run initial tests, verify conversion data in CPV Lab, and optimize from there.
Frequently asked questions about Mobplus
Is Mobplus a legitimate affiliate network?
Yes. Mobplus has been operating since 2016, works with 3,000+ direct advertisers across 150+ countries, and has built direct carrier relationships in its core mVAS regions. It is integrated as a predefined affiliate network in CPV Lab and CPV One.
What verticals does Mobplus offer?
Mobplus covers six core verticals: Mobile Subscription (mVAS), Sweepstakes, E-Commerce, Nutra, Smartlink, and Insurance.
What GEOs does Mobplus cover for mVAS?
Mobplus’s strongest mVAS markets are Southeast and South Asia (Thailand, Indonesia, Malaysia, Bangladesh, Sri Lanka), the Middle East and Africa (Saudi Arabia, UAE, Iraq, Nigeria, Sudan, Kenya, Ghana), and South America (Brazil, Chile, Paraguay, Peru, Colombia).
What offer flow types does Mobplus support?
Mobplus supports Click flow, PIN submit, PIN API, IVR, Click2SMS, and USSD for mVAS offers.
What are Mobplus minimum payout thresholds?
The minimum payout on Mobplus is $100 via PayPal and $300 via wire transfer.
Does Mobplus support daily payments?
Yes, for verified affiliates. mVAS campaigns pay weekly by default and can be switched to daily. Lead gen campaigns pay monthly by default and can be switched to bi-weekly.
How do I connect Mobplus to CPV Lab?
Mobplus is available as a predefined affiliate network template in CPV Lab (self-hosted ad tracker) and CPV One (cloud hosted performance marketing tracker). Follow the setup guide here.
Is there a Mobplus promo code?
Yes. Use promo code from your CPV Lab / CPV One dashboard. Go to Bonuses and you can get your promocode that can get you a +$20 bonus on your first payout once you reach $200 in earnings.
Mobplus review: summary
This Mobplus review covers a network that has been running mVAS and lead gen campaigns since 2016, with direct advertiser relationships in its core regions. The six flow types on mVAS, the T1 lead gen verticals, and the CPV Lab integration are the three most relevant, depending on where you are in your setup.
Sign up at mobplus.net
Author: Tommy Xu, Affiliate Manager at Mobplus.
