CPV Lab Documentation

Quora Ads Conversions API (CAPI) Integration with CPV Lab | CPV One

The Quora Conversions API (CAPI) lets CPV Lab | CPV One send conversion data directly to Quora Ads - server to server.

No browser pixel is required. When a conversion is recorded in CPV Lab or CPV One, the tracker automatically fires a CAPI event to Quora Ads with the conversion details.

Quora uses these CAPI signals to optimize ad delivery, improve audience targeting, and find more users likely to convert on your campaigns.

💡 New to CAPI or want to understand how it works before setting it up? See the CAPI Integrations Overview.

Note: Quora CAPI uses your Account ID - not a pixel ID. This is different from most other CAPI platforms. See Step 1 below.

💡 The centralized CAPI Integrations flow described in this guide is available in CPV One and CPV Lab Version 14+. If you are on an older version of CPV Lab, CAPI is configured directly in the campaign setup page. We recommend upgrading to Version 14.

Who This Is For

👤 Affiliate media buyers and agencies: Quora's audience is professionals actively searching for answers to specific questions - high intent, research-driven traffic. CAPI lets you pass clean conversion signals back to Quora's algorithm so it can find more of those high-quality users.

🏪 Ecommerce and DTC brands: Quora traffic skews toward buyers in the consideration phase. CAPI-backed conversion data helps Quora optimize bidding toward users with real purchase intent.

Before You Start

  • A Quora Ads campaign already set up in CPV Lab | CPV One with Quora as the traffic source
  • An active Quora Ads Manager account
  • At least one active Quora campaign
  • Conversion tracking already configured - your affiliate network's postback URL or your own tracking pixel must be set up in CPV Lab before CAPI can forward events to Quora

Quick Summary

Step 1 - Get your Quora Account ID

Quora CAPI identifies your ad account using your Account ID - not a pixel ID. This is different from most other CAPI platforms.

  1. Log in to Quora Ads Manager.
  2. Find your Account ID in your account settings or in the URL when you are logged in to your account.
  3. Copy the Account ID and keep it handy.

Step 2 - Generate your API Access Token

  1. In Quora Ads Manager, go to Tools ➡️ Conversions.
  2. Open or create a conversion event.
  3. Generate an API Access Token from the conversion settings.
  4. Copy the token.

⚠️ Save the token in a password manager or secure document alongside your Account ID before moving on.

Step 3 - Create the CAPI Integration in CPV Lab or CPV One

  1. Go to Sources ➡️ CAPI Integrations.
  2. Click Add new integration.
  3. Fill in the form:

CAPI Integration Name - A name you will recognize in campaign setup. Examples:

  • Quora CAPI - Main Account
  • Quora CAPI - Purchase Events
  • Quora CAPI - Lead Gen

CAPI Type - Select Quora from the dropdown.

Active - Toggle on.

Account ID - Paste your Quora Account ID from Step 1.

💡 Note: Quora uses your Account ID here, not a pixel ID. Make sure you paste the Account ID and not a pixel or conversion tag ID.

API Access Token - Paste the token from Step 2.

Conversion (Primary) Event - Select the event that matches your campaign goal (see event name table below).

Send Conversion % - Default 100.

Subscriber (Secondary) Event - Optional. Use this to also fire a Quora event when a subscriber or opt-in is recorded, separate from the primary conversion.

Send Subscriber % - Default 100.

Action Source - Quora CAPI currently supports web conversions only. This is fixed as web automatically.

  1. Click Save.

Quora CAPI Event Names

Quora event names are in PascalCase. Select the event that matches your campaign goal from the dropdown:

Campaign goal Quora event name
Purchase / sale Purchase
Lead Lead
Registration completed CompleteRegistration
Add to cart AddToCart
Add to wishlist AddToWishlist
Start checkout InitiateCheckout
Add payment info AddPaymentInfo
Search Search
View content ViewContent

⚠️ Quora event names are in PascalCase - Purchase, not PURCHASE or purchase.

💡 Affiliate media buyers: Use Lead for cost-per-lead offers and Purchase for cost-per-sale offers.

💡 Ecommerce brands: Use Purchase for completed purchases, InitiateCheckout for checkout starts, and AddToCart for cart additions.

Step 4 - Pass Extra Signals (Optional)

Click Pass Extra Signals (optional) to expand and configure additional customer data fields.

Extra signals help Quora match conversions to users more accurately.

Quora accepts the following signal:

  • Email - the email address captured from the user

For this field, choose how the value is sourced:

  1. Not passed - leave this if you do not collect email data
  2. CPV Token - pass the value captured for the visitor using a CPV Lab token (like a keyword, ad, Extra or External ID token)
  3. Postback Parameter - pass the value from a parameter in the conversion postback URL (for example, enter email to use &email=...)
  4. Fixed Text - send the same fixed value for every conversion (rarely useful for email)

💡 Affiliate media buyers: If your offer network passes back email data in the conversion postback, use Postback Parameter to map that value here.

💡 Ecommerce/DTC brands: If you capture email during checkout and store it in CPV Lab | CPV One Extra Tokens, map that token here using CPV Token.

CPV Lab and CPV One hash email values automatically before sending them to Quora, as required by Quora's API.

Click Save when done.

Step 5 - Assign the Integration to a Campaign

  1. Open or create a Quora Ads campaign in CPV One or CPV Lab.
  2. Scroll to Pass events to the traffic source (ad network).
  3. Click the Dedicated Integration tab.
  4. Select your Quora CAPI integration from the dropdown.
  5. Save the campaign.

✅ CPV One or CPV Lab will now fire a Quora CAPI event for every conversion recorded in this campaign.

💡 One integration can be assigned to multiple campaigns that use the same Quora account.

Step 6 - Set up your Quora traffic source correctly

For Quora CAPI to work properly, your traffic source in CPV Lab or CPV One needs to pass the Quora click ID.

  1. Set the traffic source to Quora in your campaign settings.
  2. Make sure the External ID token is mapped to Quora's click ID parameter.
  3. Enable capture IP address and capture user agent in your campaign settings.

Step 7 - Verify CAPI Events Are Being Sent

In CPV One or CPV Lab:

  1. Go to Settings ➡️ Postback Log after a test conversion.
  2. Look for entries with "type":"quoraapi".
  3. Each successful entry should show "message":"OK" - this confirms Quora accepted the CAPI event.

❌ Seeing an error instead of OK?

  • Invalid token: The API Access Token is wrong or expired. Regenerate it in Quora Ads Manager (Step 2) and update it in the integration.
  • Invalid Account ID: Check the value matches exactly what appears in your Quora Ads account (Step 1).
  • Wrong event name: Check that your event name is in PascalCase exactly as listed in the table above.

In Quora Ads Manager:

  1. Go to Tools ➡️ Conversions.
  2. Check that conversion events are being received.

⚠️ Quora can take a few minutes to show received events. This is normal and does not affect tracking accuracy.

Frequently Asked Questions

Why does Quora use an Account ID instead of a Pixel ID? This is specific to how Quora's Conversions API is structured. Unlike Meta or TikTok where you create a separate pixel for each website, Quora CAPI is tied to your ad account directly. Your Account ID identifies where the conversion events should be attributed.

Quora only shows "web" as an Action Source - is that correct? Yes. Quora CAPI currently supports web conversions only, so there is no dropdown to choose from. The Action Source is fixed as web automatically.

Do I need a browser pixel as well, or just CAPI? CAPI alone is sufficient for conversion tracking. You can run a Quora pixel in parallel if you want to use it for retargeting audiences, but for conversion reporting and optimization CAPI gives you more reliable data.

Can I use the same CAPI integration for multiple campaigns? Yes. Create the integration once under Sources ➡️ CAPI Integrations and assign it to as many Quora campaigns as you like.

Does Quora CAPI work with affiliate marketing campaigns? Yes. The most common setup is: traffic from Quora goes to your landing page or offer, your affiliate network fires the CPV Lab postback URL when a conversion happens, and CPV Lab fires the Quora CAPI event automatically.

No conversions are showing in Quora - what should I check? Start with the Postback Log in CPV Lab or CPV One. If entries show OK, check that the event names are in PascalCase exactly as listed (Purchase, not PURCHASE). If entries show errors, double-check your Account ID and API Access Token.

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