October 15th, 2026
by Julia D.
TL;DR: Before looking at any metric, make sure your tracking is accurate. Wrong data leads to wrong decisions. CPC versus…
September 29th, 2026
by Julia D.
TL;DR: Kyle Dana has seen affiliate marketing from both sides. He built a list management business first and now leads…
September 10th, 2026
by Julia D.
TL;DR: Content gets cited by AI when it brings something AI doesn't already have, first-hand research and data, not generic…
June 5th, 2026
by Guest
Mondiad just added Popunder Ads to their lineup, and for performance marketers running campaigns through CPV Lab, the timing is…
August 21st, 2025
by Guest
Most affiliates stick to what they know: banner ads, push notifications, and text-based campaigns. But while they're fighting over the…
April 2nd, 2026
by ElizabetaK
Meta remains the go-to platform for performance marketers, and for good reason. The combination of massive reach, sophisticated optimization algorithms,…
March 13th, 2026
by Julia D.
Welcome to the new episode of Champions of Performance Marketing. I'm excited about this episode because we're stepping slightly outside…
March 10th, 2026
by ElizabetaK
Every March 27, the ad tech industry celebrates World AdTech Day. Adsterra started the tradition in 2024, and it picked…
February 22nd, 2026
by ElizabetaK
A comprehensive guide to launching, optimizing, and scaling profitable TikTok ads campaigns TikTok has evolved from a platform known for…
