October 21st, 2025
by ElizabetaK
Understanding how ad trackers distribute traffic between landing pages and offers is fundamental to successful affiliate marketing and paid advertising…
July 8th, 2025
by Julia D.
In the world of push notification advertising, success hinges on understanding the nuances of campaign optimization, creative testing, and data-driven decision-making.…
March 13th, 2026
by Julia D.
Welcome to the new episode of Champions of Performance Marketing. I'm excited about this episode because we're stepping slightly outside…
June 5th, 2026
by Guest
Mondiad just added Popunder Ads to their lineup, and for performance marketers running campaigns through CPV Lab, the timing is…
August 21st, 2025
by Guest
Most affiliates stick to what they know: banner ads, push notifications, and text-based campaigns. But while they're fighting over the…
April 2nd, 2026
by ElizabetaK
Meta remains the go-to platform for performance marketers, and for good reason. The combination of massive reach, sophisticated optimization algorithms,…
March 13th, 2026
by Julia D.
Welcome to the new episode of Champions of Performance Marketing. I'm excited about this episode because we're stepping slightly outside…
March 10th, 2026
by ElizabetaK
Every March 27, the ad tech industry celebrates World AdTech Day. Adsterra started the tradition in 2024, and it picked…
February 22nd, 2026
by ElizabetaK
A comprehensive guide to launching, optimizing, and scaling profitable TikTok ads campaigns TikTok has evolved from a platform known for…
